Old Glory Audience in United States

Old Glory logo

Old Glory has an estimated audience of 1,125,562 people in United States. 42.9% are female, 57.1% are male, average age 48.9. Top regions: Tennessee, New Jersey, California. Top brand affinities: Alaska, Pillow, MK, Enfamil, Diane Sawyer.

The average Old Glory fan in United States is 48.9 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, New Jersey, California. Top brand affinities include Alaska, Pillow, MK, with strongest over-indexing on Alaska (1.54× the country average). Demographically, the Old Glory audience skews more male with an average age of 48.9, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: TV series

Demographics of Old Glory fans

Demographic split for Old Glory audience in United States
MetricValue
Female42.9%
Male57.1%
Average age48.9
Estimated audience size1,125,562

Audience persona

The typical Old Glory fan in United States is more male, around 48.9 years old, with strong Tradition tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Old Glory in United States
RegionReachAffinity
Tennessee424,09618.78×
New Jersey70,2902.46×
California50,3100.41×
Texas46,8550.48×
Florida36,8940.48×
New York32,9720.52×
Connecticut25,0832.22×
Kentucky23,4471.66×
Pennsylvania23,2590.61×
Illinois20,4410.55×
Virginia20,3370.74×
North Carolina19,3990.57×
Massachusetts18,9660.86×
Maryland18,0210.93×
Georgia17,8030.51×
Michigan16,2090.55×
Ohio15,2870.44×
Missouri12,1850.67×
Washington11,5340.51×
Indiana11,3450.55×
Wisconsin9,4170.56×
Arizona9,2590.4×
South Carolina8,8850.52×
Oklahoma8,8190.71×
New Hampshire8,3441.88×
Alabama8,1100.52×
Colorado7,6400.43×
Minnesota6,4760.4×
Louisiana6,1420.42×
Oregon5,7920.45×
Kansas5,4830.62×
Mississippi4,4410.48×
Utah4,2950.43×
Arkansas4,1330.45×
Washington, District of Columbia3,9821.18×
Iowa3,5720.39×
New Mexico3,5030.62×
Nevada3,3520.31×
West Virginia2,5020.48×
Idaho2,3650.42×
Nebraska2,3010.41×
Maine1,8970.47×
Montana1,8230.58×
Rhode Island1,8060.5×
Hawaii1,7970.37×
Delaware1,1610.37×
Vermont1,0930.55×
Alaska9290.39×
South Dakota8990.35×
North Dakota8270.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old Glory audience
BrandAffinityCategory
Alaska1.54×Travel & Leisure
Pillow1.73×Home & Garden
MK1.71×Music & Radio
Enfamil2.76×Kids & Family
Diane Sawyer3.19×Movies & TV
WESH1.52×Movies & TV
Northrop Grumman1.76×Business & Career
Israeli cuisine2.3×Food & Beverages
Overboard (film)1.65×Movies & TV
Al Ahly SC1.69×Sports
Overtone1.72×Beauty & Wellness
Dubuque, Iowa2.15×Travel & Leisure
International University of Business Agriculture and Technology1.56×Business & Career
John Frusciante1.71×Music & Radio
Hypothec1.62×Business & Career
Judge Dredd (film)1.52×Movies & TV
Parma1.55×Travel & Leisure
Darlene Love1.54×Movies & TV
Assisi1.78×Travel & Leisure
William F. Buckley, Jr.2.14×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old Glory audience
TraitClusterScore
TraditionCONSERVATISM1.89
Family OrientationCONSERVATISM1.77
IndividualismJOY1.59
DIY MentalityTHRILL1.5
Community OrientationOPEN1.4
Convenience OrientationPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Old Glory
CountryShare
United States99.4%
Germany0.3%
Italy0.2%

See Old Glory audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Old Glory have in United States?

Old Glory has an estimated audience of 1,125,562 people in United States, concentrated in Tennessee and New Jersey.

What is the gender split and age of Old Glory fans?

42.9% of Old Glory fans are female, 57.1% are male, with an average age of 48.9 years.

Which brands do Old Glory fans like most?

Old Glory fans show strongest brand affinity for Alaska (1.54×), Pillow (1.73×), and MK (1.71×) over the country average.

Where do Old Glory fans live in United States?

Old Glory fans in United States are most concentrated in Tennessee (reach 424,096), New Jersey (reach 70,290), and California (reach 50,310). These three regions account for the largest share of the active audience.

What other brands do Old Glory fans also like?

Beyond Old Glory itself, the audience over-indexes on Pillow (1.73×), MK (1.71×), Enfamil (2.76×), and Diane Sawyer (3.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Glory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.