A data profile of the people who buy, follow and care about Omaha hold 'em in United States — modelled from more than twelve digital signal sources. Omaha hold 'em has an estimated audience of 254,933 people in United States.
The average Omaha hold 'em fan in United States is 36.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Solitaire, George Soros, Phil Ivey, with strongest over-indexing on Solitaire (29.6× the country average).
Demographically, the Omaha hold 'em audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Omaha hold 'em fan in United States is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Solitaire.
The key figures that characterise the Omaha hold 'em profile in United States.
39.2% are female, 60.8% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 36.0 |
| Estimated audience size | 254,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Omaha hold 'em audience comes from United States.
| Country | Share |
|---|---|
| United States | 39.4% |
| Italy | 7.1% |
| United Kingdom | 6.8% |
Where the Omaha hold 'em audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~5K | 1.71× | |
| 02 | Nebraska | ~2K | 1.71× | |
| 03 | Maine | ~1K | 1.37× | |
| 04 | Vermont | <1K | 1.28× | |
| 05 | Washington | ~6K | 1.22× | |
| 06 | Massachusetts | ~6K | 1.22× | |
| 07 | Minnesota | ~4K | 1.20× | |
| 08 | Montana | <1K | 1.19× | |
| 09 | Virginia | ~7K | 1.15× | |
| 10 | Alaska | <1K | 1.12× | |
| 11 | Colorado | ~4K | 1.10× | |
| 12 | New Hampshire | ~1K | 1.10× | |
| 13 | Ohio | ~8K | 1.08× | |
| 14 | Wisconsin | ~4K | 1.08× | |
| 15 | Washington, District of Columbia | <1K | 1.04× | |
| 16 | Iowa | ~2K | 1.03× | |
| 17 | Connecticut | ~3K | 1.02× | |
| 18 | Delaware | <1K | 1.02× | |
| 19 | Idaho | ~1K | 1.00× | |
| 20 | South Dakota | <1K | 1.00× | |
| 21 | Kansas | ~2K | 0.99× | |
| 22 | Michigan | ~7K | 0.98× | |
| 23 | Hawaii | ~1K | 0.98× | |
| 24 | Rhode Island | <1K | 0.98× | |
| 25 | North Dakota | <1K | 0.97× | |
| 26 | California | ~30K | 0.95× | |
| 27 | Illinois | ~8K | 0.93× | |
| 28 | Indiana | ~4K | 0.93× | |
| 29 | New Mexico | ~1K | 0.93× | |
| 30 | New York | ~10K | 0.91× | |
| 31 | North Carolina | ~7K | 0.91× | |
| 32 | Maryland | ~4K | 0.91× | |
| 33 | Missouri | ~4K | 0.91× | |
| 34 | West Virginia | ~1K | 0.91× | |
| 35 | Pennsylvania | ~8K | 0.90× | |
| 36 | Kentucky | ~3K | 0.88× | |
| 37 | Arizona | ~4K | 0.86× | |
| 38 | Oklahoma | ~2K | 0.86× | |
| 39 | Utah | ~2K | 0.86× | |
| 40 | South Carolina | ~3K | 0.85× | |
| 41 | Mississippi | ~2K | 0.85× | |
| 42 | Nevada | ~2K | 0.84× | |
| 43 | Arkansas | ~2K | 0.84× | |
| 44 | Alabama | ~3K | 0.82× | |
| 45 | New Jersey | ~5K | 0.81× | |
| 46 | Tennessee | ~4K | 0.81× | |
| 47 | Louisiana | ~3K | 0.79× | |
| 48 | Georgia | ~6K | 0.72× | |
| 49 | Texas | ~20K | 0.71× | |
| 50 | Florida | ~10K | 0.65× |
The strongest cross-interests of the Omaha hold 'em audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Phil Ivey | Sports | 86.96× | ||
| 02 | George Soros | Business & Career | 80.61× | ||
| 03 | Trenitalia | Cars & Mobility | 56.13× | ||
| 04 | Zynga Poker | Games | 41.20× | ||
| 05 | Phase 10 | Games | 39.65× | ||
| 06 | Solitaire | Games | 29.60× | ||
| 07 | Kajol | Movies & TV | 28.73× | ||
| 08 | PokerStars | Games | 16.65× | ||
| 09 | Emmy Rossum | Movies & TV | 16.63× | ||
| 10 | Mobile gambling | Games | 16.63× | ||
| 11 | Sean Payton | Sports | 16.63× | ||
| 12 | NDTV | Movies & TV | 16.63× | ||
| 13 | Michigan Lottery | Games | 10.17× | ||
| 14 | Poker | Games | 9.88× | ||
| 15 | Catherine Zeta-Jones | Movies & TV | 9.71× | ||
| 16 | Lottery | Games | 5.11× | ||
| 17 | Gambling | Games | 4.39× | ||
| 18 | Diaper bag | Kids & Family | 4.38× | ||
| 19 | FedEx | Business & Career | 3.00× | ||
| 20 | Mortgage loans | Business & Career | 2.46× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.01× | |
| Career Orientation | POWER | 1.43× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Design Affinity | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Omaha hold 'em has an estimated audience of 254,933 people in United States, concentrated in California and Texas.
39.2% of Omaha hold 'em fans are female, 60.8% are male, with an average age of 36.0 years.
Omaha hold 'em fans show strongest brand affinity for Solitaire (29.6×), George Soros (80.61×), and Phil Ivey (86.96×) over the country average.
Omaha hold 'em fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Omaha hold 'em itself, the audience over-indexes on George Soros (80.61×), Phil Ivey (86.96×), Zynga Poker (41.2×), and Michigan Lottery (10.17×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Omaha hold 'em. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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