Once Human Audience in United States

Once Human logo

Once Human has an estimated audience of 660,370 people in United States. 35.5% are female, 64.5% are male, average age 32.9. Top brand affinities: Dog breed, Gift registry, Monmouth County, New Jersey, Winemaking, Urban Outfitters.

Top brand affinities include Dog breed, Gift registry, Monmouth County, New Jersey, with strongest over-indexing on Dog breed (2.71× the country average). Demographically, the Once Human audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of Once Human fans

Demographic split for Once Human audience in United States
MetricValue
Female35.5%
Male64.5%
Average age32.9
Estimated audience size660,370

Audience persona

The typical Once Human fan in United States is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Once Human audience
BrandAffinityCategory
Dog breed2.71×Pets & Animals
Gift registry24.14×Kids & Family
Monmouth County, New Jersey17.37×Travel & Leisure
Winemaking7.84×Food & Beverages
Urban Outfitters2.97×Shopping
3D printing3.39×Technology & Electronics
Home construction1.58×Home & Garden
Bank account2.69×Business & Career
Edelman (firm)24.66×Business & Career
Natural rubber2.14×Cars & Mobility
Grinch3.7×Movies & TV
JDSU2.7×Business & Career
Nationality1.77×Politics & Society
Home staging4.35×Home & Garden
Israel1.71×Travel & Leisure
Staycation2.53×Home & Garden
Electrolyte3.51×Health
Moquegua9.11×Travel & Leisure
Jingoism1.56×Politics & Society
Voter registration3.17×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Once Human audience
TraitClusterScore
PatriotismCONSERVATISM2.07
LGBTQ+ IdentityOPEN1.76
Early Adopter MentalityPOWER1.67
Urban LifestyleOPEN1.35
IndividualismJOY1.29
Risk AppetiteTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Once Human
CountryShare
Japan28.4%
United States18.1%
Brazil9.9%

See Once Human audiences in other countries

More Metal audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Once Human. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.