Once Human Audience in United States

Once Human has an estimated audience of 660,370 people in United States. 35.5% are female, 64.5% are male, average age 32.9. Top brand affinities: Dog breed, Gift registry, Monmouth County, New Jersey, Winemaking, Urban Outfitters.
Top brand affinities include Dog breed, Gift registry, Monmouth County, New Jersey, with strongest over-indexing on Dog breed (2.71× the country average). Demographically, the Once Human audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Once Human fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 32.9 |
| Estimated audience size | 660,370 |
Audience persona
The typical Once Human fan in United States is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.71× | Pets & Animals |
| Gift registry | 24.14× | Kids & Family |
| Monmouth County, New Jersey | 17.37× | Travel & Leisure |
| Winemaking | 7.84× | Food & Beverages |
| Urban Outfitters | 2.97× | Shopping |
| 3D printing | 3.39× | Technology & Electronics |
| Home construction | 1.58× | Home & Garden |
| Bank account | 2.69× | Business & Career |
| Edelman (firm) | 24.66× | Business & Career |
| Natural rubber | 2.14× | Cars & Mobility |
| Grinch | 3.7× | Movies & TV |
| JDSU | 2.7× | Business & Career |
| Nationality | 1.77× | Politics & Society |
| Home staging | 4.35× | Home & Garden |
| Israel | 1.71× | Travel & Leisure |
| Staycation | 2.53× | Home & Garden |
| Electrolyte | 3.51× | Health |
| Moquegua | 9.11× | Travel & Leisure |
| Jingoism | 1.56× | Politics & Society |
| Voter registration | 3.17× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.07 |
| LGBTQ+ Identity | OPEN | 1.76 |
| Early Adopter Mentality | POWER | 1.67 |
| Urban Lifestyle | OPEN | 1.35 |
| Individualism | JOY | 1.29 |
| Risk Appetite | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 28.4% |
| United States | 18.1% |
| Brazil | 9.9% |
See Once Human audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
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- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Once Human. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.