Rascasse Audience Intelligence

Online counseling Audience in United States

A data profile of the people who buy, follow and care about Online counseling in United States — modelled from more than twelve digital signal sources. Online counseling has an estimated audience of 1,065,307 people in United States.

Online counseling has an estimated audience of 1,065,307 people in United States. 65.9% are female, 34.1% are male, average age 36.8. Top brand affinities: Psychology Today, Relationship counseling, Movies, Mitch McConnell, Google News.

Top brand affinities include Psychology Today, Relationship counseling, Movies, with strongest over-indexing on Psychology Today (5.22× the country average).

Demographically, the Online counseling audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Mindfulness, Career Orientation.

The typical Online counseling fan in United States is more female, around 36.8 years old, with strong Mindfulness tendencies and a notable affinity for Psychology Today.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online counseling profile in United States.

Audience size
1.1M
in United States
Gender
65.9%
34.1% male
Age
36.8
average years
Country rank
#22718
Topic in United States
Section 02

Demographics of Online counseling fans

65.9% are female, 34.1% are male, average age 36.8.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Online counseling audience in United States
MetricValue
Female65.9%
Male34.1%
Average age36.8
Estimated audience size1,065,307
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Online counseling audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Online counseling audience comes from United States.

Worldwide audience distribution share by country for Online counseling
CountryShare
United States31.5%
South Korea14.0%
Japan12.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online counseling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online counseling audience
#·InterestCategoryAffinity×
01Psychotherapy NetworkerHealth28.47×
02Relationship counselingKids & Family11.05×
03Counseling psychologyHealth8.64×
04Mental health counselorHealth7.21×
05Psychology TodayHealth5.22×
06PsychiatristHealth4.29×
07Google NewsNews3.17×
08Adult educationBusiness & Career2.56×
09Google CalendarInternet & Social Media2.33×
10MentorshipKids & Family2.20×
11Health policyPolitics & Society2.16×
12Educational technologyBusiness & Career2.01×
13Self-helpHealth2.00×
14Mitch McConnellPolitics & Society1.95×
15GmailInternet & Social Media1.77×
16Google DocsInternet & Social Media1.70×
17LeadershipBusiness & Career1.65×
18GeneticsKids & Family1.55×
19Google DriveTechnology & Electronics1.53×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online counseling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Online counseling audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.40×
Career OrientationPOWER1.34×
SpiritualityBALANCE1.29×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Online counseling audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
DIY MentalityTHRILL0.78×
PatriotismCONSERVATISM0.82×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Online counseling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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