Online counseling Audience in United States
Online counseling has an estimated audience of 1,065,307 people in United States. 65.9% are female, 34.1% are male, average age 36.8. Top brand affinities: Online counseling, Psychotherapy Networker, Sue Johnson, American Counseling Association, Social Work Today magazine.
Top brand affinities include Online counseling, Psychotherapy Networker, Sue Johnson, with strongest over-indexing on Online counseling (110.53× the country average). Demographically, the Online counseling audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Category: Health · Type: Topic
Demographics of Online counseling fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 36.8 |
| Estimated audience size | 1,065,307 |
Audience persona
The typical Online counseling fan in United States is more female, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Online counseling.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Online counseling | 110.53× | Health |
| Psychotherapy Networker | 28.47× | Health |
| Sue Johnson | 20.33× | Health |
| American Counseling Association | 19.4× | Business & Career |
| Social Work Today magazine | 17.07× | |
| NICABM | 15.81× | Health |
| Counselor education | 13.52× | Business & Career |
| Eye movement desensitization and reprocessing | 13.49× | Health |
| Integrative psychotherapy | 13.31× | Health |
| British Association of Social Workers | 12.41× | Business & Career |
| International Federation of Social Workers | 12.32× | Business & Career |
| The New Social Worker Magazine | 12.31× | |
| Tara Brach | 12.2× | Literature |
| Person-centered therapy | 11.61× | Health |
| National Association of Social Workers | 11.11× | Politics & Society |
| Relationship counseling | 11.05× | Kids & Family |
| Gabor Maté (physician) | 11.02× | Literature |
| School social worker | 10.59× | Business & Career |
| Social work with groups | 10.59× | Business & Career |
| Health psychology | 10.32× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 5.18 |
| Career Orientation | POWER | 2.47 |
| LGBTQ+ Identity | OPEN | 2.22 |
| Price Sensitivity | PREMIUM | 1.26 |
| Social Media Usage | JOY | 1.11 |
| Need for Security | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| South Korea | 14.0% |
| Japan | 12.4% |
See Online counseling audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Online counseling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.