Originality Audience in United States

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Originality has an estimated audience of 1,358,087 people in United States. 32.8% are female, 67.2% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Voter registration, Mathcore, Google Home, Nationality.

The average Originality fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Voter registration, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Originality audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Originality fans

Demographic split for Originality audience in United States
MetricValue
Female32.8%
Male67.2%
Average age35.7
Estimated audience size1,358,087

Audience persona

The typical Originality fan in United States is more male, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Originality in United States
RegionReachAffinity
California208,9741.4×
Texas138,7951.19×
Florida126,9271.38×
New York93,3961.23×
Georgia54,9441.31×
Illinois50,7991.12×
Pennsylvania43,2390.95×
North Carolina41,9581.03×
Ohio41,7871×
Virginia40,2361.22×
New Jersey35,0511.01×
Michigan34,8220.98×
Tennessee30,6611.13×
Washington28,8951.06×
Massachusetts28,3671.06×
Maryland25,7671.1×
Indiana24,8431×
Arizona24,6250.89×
Missouri19,3950.89×
South Carolina19,2530.94×
Alabama18,7050.99×
Minnesota18,6920.96×
Louisiana17,7311.01×
Colorado17,6090.82×
Kentucky16,4820.97×
Wisconsin16,0400.79×
Oklahoma15,0151×
Oregon13,6530.88×
Connecticut13,0420.96×
Nevada11,8540.9×
Utah10,7710.89×
Arkansas10,6290.95×
Iowa10,5860.95×
Mississippi9,9710.89×
Kansas8,8700.83×
Idaho6,8411×
Hawaii6,0511.04×
Nebraska5,3130.78×
Washington, District of Columbia5,2231.28×
New Mexico5,0650.74×
Rhode Island4,1480.96×
North Dakota4,1291.48×
West Virginia4,1160.65×
New Hampshire4,0690.76×
Alaska3,2861.13×
Maine3,2730.67×
Delaware2,9320.78×
Montana2,8640.76×
South Dakota2,8270.9×
Wyoming2,6631.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Originality audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Voter registration11.31×Politics & Society
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Nationality3.67×Politics & Society
Home construction2.36×Home & Garden
Meals on Wheels9.03×Food & Beverages
Dog breed1.75×Pets & Animals
Buying and Selling Real Estate11.31×Home & Garden
3D printing3.33×Technology & Electronics
Historic site5.18×Arts & Culture
JDM Cars9.22×Cars & Mobility
The Historian16.48×Literature
Stamp collecting4.39×Home & Garden
Litter box1.87×Pets & Animals
Minnesota1.55×Travel & Leisure
Electrolyte4.08×Health
Halsey, Oregon7.01×Travel & Leisure
Natural rubber1.65×Cars & Mobility
Bank account1.95×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Originality audience
TraitClusterScore
Early Adopter MentalityPOWER2.18
LGBTQ+ IdentityOPEN2.16
Risk AppetiteTHRILL1.98
Urban LifestyleOPEN1.87
Luxury OrientationPREMIUM1.86
MindfulnessBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for Originality
CountryShare
United States38.0%
United Kingdom5.5%
Brazil5.2%

See Originality audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Originality have in United States?

Originality has an estimated audience of 1,358,087 people in United States, concentrated in California and Texas.

What is the gender split and age of Originality fans?

32.8% of Originality fans are female, 67.2% are male, with an average age of 35.7 years.

Which brands do Originality fans like most?

Originality fans show strongest brand affinity for Keene, New Hampshire (675×), Voter registration (11.31×), and Mathcore (18.06×) over the country average.

Where do Originality fans live in United States?

Originality fans in United States are most concentrated in California (reach 208,974), Texas (reach 138,795), and Florida (reach 126,927). These three regions account for the largest share of the active audience.

What other brands do Originality fans also like?

Beyond Originality itself, the audience over-indexes on Voter registration (11.31×), Mathcore (18.06×), Google Home (11.66×), and Nationality (3.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Originality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.