Oxford Audience in United States

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Oxford has an estimated audience of 2,053,772 people in United States. 51.4% are female, 48.6% are male, average age 42.7. Top regions: California, Texas, New York. Top brand affinities: Israel, Alaska, Jeep Wagoneer, Urban horticulture, Nebraska Cornhuskers football.

The average Oxford fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Alaska, Jeep Wagoneer, with strongest over-indexing on Israel (2.19× the country average). Demographically, the Oxford audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Oxford fans

Demographic split for Oxford audience in United States
MetricValue
Female51.4%
Male48.6%
Average age42.7
Estimated audience size2,053,772

Audience persona

The typical Oxford fan in United States is balanced, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Oxford in United States
RegionReachAffinity
California229,7601.02×
Texas143,6510.81×
New York134,1711.17×
Florida128,7530.93×
Michigan75,9571.41×
North Carolina74,4671.21×
Ohio70,8531.12×
Mississippi68,8724.07×
Pennsylvania67,9530.98×
Georgia66,9371.06×
Illinois63,5630.93×
Alabama60,7962.12×
Massachusetts59,9551.48×
Virginia49,8601×
New Jersey49,6090.95×
Washington41,3611×
Connecticut39,1091.9×
Arizona36,3370.87×
Maryland36,1921.02×
Tennessee34,4560.84×
Indiana32,0700.85×
Colorado26,9620.83×
Wisconsin24,9460.81×
South Carolina22,4580.73×
Missouri22,3780.68×
Louisiana21,5770.81×
Oregon20,5240.87×
Minnesota20,1230.68×
Oklahoma17,9410.79×
Kentucky17,8750.69×
Maine15,2072.07×
Utah14,1330.77×
Iowa14,0660.83×
Kansas13,9820.86×
Arkansas13,7580.81×
Nevada12,4770.63×
Washington, District of Columbia8,6611.4×
Nebraska8,3310.81×
Idaho7,0810.69×
New Hampshire7,0280.87×
Delaware6,3291.12×
Rhode Island6,1530.94×
Hawaii5,9970.68×
New Mexico5,8840.57×
West Virginia4,8510.51×
North Dakota4,5991.09×
Montana4,1600.73×
Alaska3,6860.84×
Vermont2,9880.83×
South Dakota2,4560.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oxford audience
BrandAffinityCategory
Israel2.19×Travel & Leisure
Alaska1.53×Travel & Leisure
Jeep Wagoneer3.74×Cars & Mobility
Urban horticulture1.92×Home & Garden
Nebraska Cornhuskers football1.75×Sports
Jesse Plemons1.66×Movies & TV
Home staging2.52×Home & Garden
Women's empowerment1.92×Politics & Society
Jill Scott2.58×Music & Radio
Charlamagne Tha God3.53×Movies & TV
Glossier1.94×Beauty & Wellness
Captain America (1990 film)1.61×Movies & TV
Viator1.98×Travel & Leisure
Kento Yamazaki3.74×Movies & TV
19 Kids and Counting1.8×Movies & TV
Iron Man (film)1.51×Movies & TV
Steampunk1.52×Fashion & Accessoires
Nipsey Hussle1.77×Music & Radio
Kodiak, Alaska2.52×Travel & Leisure
Corona (band)1.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oxford audience
TraitClusterScore
Quality AwarenessPREMIUM1.94
Community OrientationOPEN1.36
Career OrientationPOWER1.31
PatriotismCONSERVATISM1.23
Price SensitivityPREMIUM1.22
Need for SecurityCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Oxford
CountryShare
United States18.6%
United Kingdom18.3%
Thailand3.3%

See Oxford audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Oxford have in United States?

Oxford has an estimated audience of 2,053,772 people in United States, concentrated in California and Texas.

What is the gender split and age of Oxford fans?

51.4% of Oxford fans are female, 48.6% are male, with an average age of 42.7 years.

Which brands do Oxford fans like most?

Oxford fans show strongest brand affinity for Israel (2.19×), Alaska (1.53×), and Jeep Wagoneer (3.74×) over the country average.

Where do Oxford fans live in United States?

Oxford fans in United States are most concentrated in California (reach 229,760), Texas (reach 143,651), and New York (reach 134,171). These three regions account for the largest share of the active audience.

What other brands do Oxford fans also like?

Beyond Oxford itself, the audience over-indexes on Alaska (1.53×), Jeep Wagoneer (3.74×), Urban horticulture (1.92×), and Nebraska Cornhuskers football (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oxford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.