Paddling Audience in United States

Paddling logo

Paddling has an estimated audience of 1,378,061 people in United States. 46.3% are female, 53.7% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Embroidery Library, Product design, Urban Outfitters, UK garage, Alaska.

The average Paddling fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Embroidery Library, Product design, Urban Outfitters, with strongest over-indexing on Embroidery Library (50.83× the country average). Demographically, the Paddling audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Paddling fans

Demographic split for Paddling audience in United States
MetricValue
Female46.3%
Male53.7%
Average age44.0
Estimated audience size1,378,061

Audience persona

The typical Paddling fan in United States is balanced, around 44.0 years old, with strong Risk Appetite tendencies and a notable affinity for Embroidery Library.

Top regions in United States

Top regions ranked by reach for Paddling in United States
RegionReachAffinity
California189,9971.25×
Texas139,1491.17×
Florida131,2331.41×
New York95,1931.24×
Georgia61,7171.45×
Illinois48,2611.05×
North Carolina42,6061.03×
Pennsylvania41,4830.89×
New Jersey38,9681.11×
Ohio38,2320.9×
Virginia35,4291.06×
Michigan33,8770.94×
Washington33,2171.2×
Massachusetts29,7981.1×
Tennessee27,2950.99×
Arizona25,6000.91×
Maryland22,4080.95×
Indiana21,9580.87×
Minnesota20,7031.05×
Colorado20,6630.95×
South Carolina19,6490.95×
Missouri19,6400.88×
Hawaii17,3702.93×
Louisiana17,3200.97×
Alabama16,8850.88×
Wisconsin16,8070.81×
Oregon16,7351.06×
Kentucky14,6720.85×
Connecticut14,2011.03×
Nevada12,9050.97×
Oklahoma12,8930.84×
Utah12,6451.02×
Arkansas10,2250.9×
Mississippi10,0220.88×
Kansas9,1620.84×
Iowa8,2670.73×
West Virginia8,0041.25×
Idaho6,5520.95×
Washington, District of Columbia5,4561.32×
Nebraska5,1310.74×
New Mexico5,0840.74×
New Hampshire4,6930.86×
Maine4,3930.89×
Rhode Island3,7110.85×
Montana3,0760.8×
Delaware2,8860.76×
Vermont2,6511.1×
Alaska2,1070.71×
South Dakota2,0660.65×
North Dakota2,0120.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paddling audience
BrandAffinityCategory
Embroidery Library50.83×Home & Garden
Product design3.16×Business & Career
Urban Outfitters2.58×Shopping
UK garage6.75×Music & Radio
Alaska1.77×Travel & Leisure
9NEWS (KUSA)4.92×Movies & TV
Bulacan15.52×Travel & Leisure
Stamp collecting4.22×Home & Garden
Bulacan15.23×Travel & Leisure
Natural rubber1.6×Cars & Mobility
Pro-Ject2.78×Music & Radio
Electrolyte2.93×Health
Sinaloa1.96×Travel & Leisure
Isometric exercise4.55×Sports
Voter registration2.4×Politics & Society
N1 road (South Africa)1.73×Travel & Leisure
MK1.72×Music & Radio
Laneige2.17×Beauty & Wellness
Janitor2.5×Home & Garden
Albany County, New York4.44×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paddling audience
TraitClusterScore
Risk AppetiteTHRILL2.84
Sports ActivityPOWER2.06
SustainabilityBALANCE1.9
TravellingTHRILL1.77
PatriotismCONSERVATISM1.74
Community OrientationOPEN1.5

Worldwide distribution

Worldwide audience distribution share by country for Paddling
CountryShare
United States38.0%
Canada9.1%
United Kingdom6.4%

See Paddling audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Paddling have in United States?

Paddling has an estimated audience of 1,378,061 people in United States, concentrated in California and Texas.

What is the gender split and age of Paddling fans?

46.3% of Paddling fans are female, 53.7% are male, with an average age of 44.0 years.

Which brands do Paddling fans like most?

Paddling fans show strongest brand affinity for Embroidery Library (50.83×), Product design (3.16×), and Urban Outfitters (2.58×) over the country average.

Where do Paddling fans live in United States?

Paddling fans in United States are most concentrated in California (reach 189,997), Texas (reach 139,149), and Florida (reach 131,233). These three regions account for the largest share of the active audience.

What other brands do Paddling fans also like?

Beyond Paddling itself, the audience over-indexes on Product design (3.16×), Urban Outfitters (2.58×), UK garage (6.75×), and Alaska (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paddling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.