Palm Springs International Film Festival Audience in United States

Palm Springs International Film Festival has an estimated audience of 285,905 people in United States. 47.8% are female, 52.2% are male, average age 42.6. Top regions: California, New York, Texas. Top brand affinities: Legally Blonde, My Big Fat Greek Wedding, Georges St-Pierre, Clueless (film), Owen Wilson.

The average Palm Springs International Film Festival fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Legally Blonde, My Big Fat Greek Wedding, Georges St-Pierre, with strongest over-indexing on Legally Blonde (37.5× the country average). Demographically, the Palm Springs International Film Festival audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Spirituality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Event · Subtype: Film festival

Demographics of Palm Springs International Film Festival fans

Demographic split for Palm Springs International Film Festival audience in United States
MetricValue
Female47.8%
Male52.2%
Average age42.6
Estimated audience size285,905

Audience persona

The typical Palm Springs International Film Festival fan in United States is balanced, around 42.6 years old, with strong Spirituality tendencies and a notable affinity for Legally Blonde.

Top regions in United States

Top regions ranked by reach for Palm Springs International Film Festival in United States
RegionReachAffinity
California214,4298.27×
New York29,2751.83×
Texas14,2430.58×
Florida13,3240.69×
Washington9,4801.65×
Illinois8,6960.91×
Massachusetts6,2281.11×
New Jersey5,7820.8×
Arizona5,6910.97×
Ohio5,6660.64×
Pennsylvania5,6660.59×
Georgia5,1630.59×
Oregon5,0641.55×
Virginia4,8360.69×
Colorado4,6241.03×
Minnesota4,2661.04×
North Carolina4,1160.48×
Michigan3,8400.51×
Nevada3,5511.28×
Maryland3,3900.69×
Tennessee2,9610.52×
Wisconsin2,6260.61×
Indiana2,5390.49×
Connecticut2,2700.79×
Missouri2,2690.49×
Kentucky2,1890.61×
Utah2,1020.82×
South Carolina1,8710.43×
Louisiana1,8210.49×
Oklahoma1,7050.54×
Iowa1,5440.66×
Washington, District of Columbia1,3411.56×
Idaho1,3010.91×
Mississippi1,2800.54×
New Mexico1,2440.87×
Hawaii1,2431.01×
Kansas1,2360.55×
Arkansas1,1370.48×
Alabama1,1300.28×
West Virginia9160.69×
Nebraska9090.63×
Montana8581.08×
Alaska8441.38×
Rhode Island8410.92×
Maine8400.82×
New Hampshire8130.72×
Wyoming7411.75×
South Dakota7261.1×
North Dakota7071.2×
Vermont6621.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Palm Springs International Film Festival audience
BrandAffinityCategory
Legally Blonde37.5×Movies & TV
My Big Fat Greek Wedding50.54×Movies & TV
Georges St-Pierre29.91×Sports
Clueless (film)24.68×Movies & TV
Owen Wilson20×Movies & TV
Josh Hutcherson20×Movies & TV
Rachel Weisz20×Movies & TV
Brooks Koepka24.69×Sports
Film festival9.47×Movies & TV
Pitch Perfect 225.97×Movies & TV
Aaron Paul20×Movies & TV
Superman2.54×Movies & TV
Daniel Day-Lewis13.96×Movies & TV
Westworld (TV series)16.54×Movies & TV
Josh Duhamel12.02×Fashion & Accessoires
Erin Andrews20×Sports
Ed Helms19.67×Movies & TV
Richard Harris20×Movies & TV
Snowpiercer20×Movies & TV
Grace and Frankie19.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Palm Springs International Film Festival audience
TraitClusterScore
SpiritualityBALANCE1.38
Luxury OrientationPREMIUM1.3
Design AffinityPREMIUM1.26
Urban LifestyleOPEN1.25
LGBTQ+ IdentityOPEN1.24
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Palm Springs International Film Festival
CountryShare
United States60.2%
France17.1%
Italy5.6%

See Palm Springs International Film Festival audiences in other countries

More Film festival audiences in United States

Frequently asked questions

How many fans does Palm Springs International Film Festival have in United States?

Palm Springs International Film Festival has an estimated audience of 285,905 people in United States, concentrated in California and New York.

What is the gender split and age of Palm Springs International Film Festival fans?

47.8% of Palm Springs International Film Festival fans are female, 52.2% are male, with an average age of 42.6 years.

Which brands do Palm Springs International Film Festival fans like most?

Palm Springs International Film Festival fans show strongest brand affinity for Legally Blonde (37.5×), My Big Fat Greek Wedding (50.54×), and Georges St-Pierre (29.91×) over the country average.

Where do Palm Springs International Film Festival fans live in United States?

Palm Springs International Film Festival fans in United States are most concentrated in California (reach 214,429), New York (reach 29,275), and Texas (reach 14,243). These three regions account for the largest share of the active audience.

What other brands do Palm Springs International Film Festival fans also like?

Beyond Palm Springs International Film Festival itself, the audience over-indexes on My Big Fat Greek Wedding (50.54×), Georges St-Pierre (29.91×), Clueless (film) (24.68×), and Owen Wilson (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Palm Springs International Film Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.