Palm Springs International Film Festival Audience in United States
Palm Springs International Film Festival has an estimated audience of 285,905 people in United States. 47.8% are female, 52.2% are male, average age 42.6. Top regions: California, New York, Texas. Top brand affinities: Hooked on Phonics, Brown County, Wisconsin, Tiffany Haddish, Product design, Collectable.
The average Palm Springs International Film Festival fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hooked on Phonics, Brown County, Wisconsin, Tiffany Haddish, with strongest over-indexing on Hooked on Phonics (50.54× the country average). Demographically, the Palm Springs International Film Festival audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Spirituality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Event · Subtype: Film festival
Demographics of Palm Springs International Film Festival fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 42.6 |
| Estimated audience size | 285,905 |
Audience persona
The typical Palm Springs International Film Festival fan in United States is balanced, around 42.6 years old, with strong Spirituality tendencies and a notable affinity for Hooked on Phonics.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 214,429 | 8.27× |
| New York | 29,275 | 1.83× |
| Texas | 14,243 | 0.58× |
| Florida | 13,324 | 0.69× |
| Washington | 9,480 | 1.65× |
| Illinois | 8,696 | 0.91× |
| Massachusetts | 6,228 | 1.11× |
| New Jersey | 5,782 | 0.8× |
| Arizona | 5,691 | 0.97× |
| Ohio | 5,666 | 0.64× |
| Pennsylvania | 5,666 | 0.59× |
| Georgia | 5,163 | 0.59× |
| Oregon | 5,064 | 1.55× |
| Virginia | 4,836 | 0.69× |
| Colorado | 4,624 | 1.03× |
| Minnesota | 4,266 | 1.04× |
| North Carolina | 4,116 | 0.48× |
| Michigan | 3,840 | 0.51× |
| Nevada | 3,551 | 1.28× |
| Maryland | 3,390 | 0.69× |
| Tennessee | 2,961 | 0.52× |
| Wisconsin | 2,626 | 0.61× |
| Indiana | 2,539 | 0.49× |
| Connecticut | 2,270 | 0.79× |
| Missouri | 2,269 | 0.49× |
| Kentucky | 2,189 | 0.61× |
| Utah | 2,102 | 0.82× |
| South Carolina | 1,871 | 0.43× |
| Louisiana | 1,821 | 0.49× |
| Oklahoma | 1,705 | 0.54× |
| Iowa | 1,544 | 0.66× |
| Washington, District of Columbia | 1,341 | 1.56× |
| Idaho | 1,301 | 0.91× |
| Mississippi | 1,280 | 0.54× |
| New Mexico | 1,244 | 0.87× |
| Hawaii | 1,243 | 1.01× |
| Kansas | 1,236 | 0.55× |
| Arkansas | 1,137 | 0.48× |
| Alabama | 1,130 | 0.28× |
| West Virginia | 916 | 0.69× |
| Nebraska | 909 | 0.63× |
| Montana | 858 | 1.08× |
| Alaska | 844 | 1.38× |
| Rhode Island | 841 | 0.92× |
| Maine | 840 | 0.82× |
| New Hampshire | 813 | 0.72× |
| Wyoming | 741 | 1.75× |
| South Dakota | 726 | 1.1× |
| North Dakota | 707 | 1.2× |
| Vermont | 662 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hooked on Phonics | 50.54× | Kids & Family |
| Brown County, Wisconsin | 25.97× | Travel & Leisure |
| Tiffany Haddish | 5.29× | Movies & TV |
| Product design | 2× | Business & Career |
| Collectable | 1.57× | Kids & Family |
| UK garage | 4.83× | Music & Radio |
| Israel | 1.69× | Travel & Leisure |
| Steampunk | 3.75× | Fashion & Accessoires |
| Kendra Scott | 2.23× | Fashion & Accessoires |
| Cam Ward | 2.89× | Sports |
| Natural rubber | 1.55× | Cars & Mobility |
| Go Go's | 8.56× | Music & Radio |
| Kaytee | 19.67× | Pets & Animals |
| Joe Lynn Turner | 20× | Music & Radio |
| Home staging | 3.09× | Home & Garden |
| Kaytranada | 6.33× | Music & Radio |
| Jesse Plemons | 1.76× | Movies & TV |
| Elsword | 8.28× | Games |
| Janitor | 3.27× | Home & Garden |
| Hocus Pocus | 2.39× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.38 |
| Luxury Orientation | PREMIUM | 1.3 |
| Design Affinity | PREMIUM | 1.26 |
| Urban Lifestyle | OPEN | 1.25 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Community Orientation | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.2% |
| France | 17.1% |
| Italy | 5.6% |
See Palm Springs International Film Festival audiences in other countries
- Palm Springs International Film Festival — Germany
- Palm Springs International Film Festival — United Kingdom
- Palm Springs International Film Festival — France
- Palm Springs International Film Festival — Italy
- Palm Springs International Film Festival — Spain
- Palm Springs International Film Festival — Brazil
- Palm Springs International Film Festival — Japan
- Palm Springs International Film Festival — South Korea
- Palm Springs International Film Festival — India
More Film festival audiences in United States
- Sundance Film Festival (8,237,445)
- Tribeca Film Festival (4,036,092)
- New York Film Festival (822,287)
- Venice Biennale (752,414)
- Telluride Film Festival (528,591)
Frequently asked questions
How many fans does Palm Springs International Film Festival have in United States?
Palm Springs International Film Festival has an estimated audience of 285,905 people in United States, concentrated in California and New York.
What is the gender split and age of Palm Springs International Film Festival fans?
47.8% of Palm Springs International Film Festival fans are female, 52.2% are male, with an average age of 42.6 years.
Which brands do Palm Springs International Film Festival fans like most?
Palm Springs International Film Festival fans show strongest brand affinity for Hooked on Phonics (50.54×), Brown County, Wisconsin (25.97×), and Tiffany Haddish (5.29×) over the country average.
Where do Palm Springs International Film Festival fans live in United States?
Palm Springs International Film Festival fans in United States are most concentrated in California (reach 214,429), New York (reach 29,275), and Texas (reach 14,243). These three regions account for the largest share of the active audience.
What other brands do Palm Springs International Film Festival fans also like?
Beyond Palm Springs International Film Festival itself, the audience over-indexes on Brown County, Wisconsin (25.97×), Tiffany Haddish (5.29×), Product design (2×), and Collectable (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Palm Springs International Film Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.