Papillon (dog) Audience in United States
Papillon (dog) has an estimated audience of 376,533 people in United States. 79.5% are female, 20.5% are male, average age 42.2. Top brand affinities: Bank account, Collectable, Staycation, JDSU, Product design.
Top brand affinities include Bank account, Collectable, Staycation, with strongest over-indexing on Bank account (3.74× the country average). Demographically, the Papillon (dog) audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Category: Pets & Animals · Type: Topic
Demographics of Papillon (dog) fans
| Metric | Value |
|---|---|
| Female | 79.5% |
| Male | 20.5% |
| Average age | 42.2 |
| Estimated audience size | 376,533 |
Audience persona
The typical Papillon (dog) fan in United States is more female, around 42.2 years old, with strong Pet Ownership tendencies and a notable affinity for Bank account.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 3.74× | Business & Career |
| Collectable | 2.13× | Kids & Family |
| Staycation | 4× | Home & Garden |
| JDSU | 3.02× | Business & Career |
| Product design | 1.9× | Business & Career |
| Home equity | 1.58× | Home & Garden |
| Fox & Friends | 3.58× | Movies & TV |
| Elsword | 10.85× | Games |
| Home staging | 3.49× | Home & Garden |
| Nebraska Cornhuskers football | 2.09× | Sports |
| Mothercare | 1.88× | Kids & Family |
| Vocal harmony | 2.57× | Music & Radio |
| Historic site | 2.25× | Arts & Culture |
| Goop | 2.78× | Internet & Social Media |
| Cachorro | 2.79× | Pets & Animals |
| Jesse Plemons | 1.72× | Movies & TV |
| UK garage | 2.72× | Music & Radio |
| Governor of Michigan | 3.5× | Politics & Society |
| Boogie-woogie (dance) | 7.95× | Music & Radio |
| Hibachi | 3.48× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.06 |
| Design Affinity | PREMIUM | 1.81 |
| Sustainability | BALANCE | 1.78 |
| DIY Mentality | THRILL | 1.41 |
| Early Adopter Mentality | POWER | 1.31 |
| Creativity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| South Korea | 29.4% |
| United States | 26.5% |
| Japan | 12.9% |
See Papillon (dog) audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Papillon (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.