Patrick Herbert Audience in United States

Patrick Herbert logo

Patrick Herbert has an estimated audience of 276,267 people in United States. 43.8% are female, 56.2% are male, average age 36.5. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Hipster.

Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (11.91× the country average). Demographically, the Patrick Herbert audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Category: Sports · Type: Person · Subtype: American football

Demographics of Patrick Herbert fans

Demographic split for Patrick Herbert audience in United States
MetricValue
Female43.8%
Male56.2%
Average age36.5
Estimated audience size276,267

Audience persona

The typical Patrick Herbert fan in United States is more male, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patrick Herbert audience
BrandAffinityCategory
Goop11.91×Internet & Social Media
Governor of Michigan14.94×Politics & Society
Mathcore16.02×Music & Radio
Grinch7.53×Movies & TV
Hipster16.93×Politics & Society
Wok10.49×Food & Beverages
Harlow18.46×Travel & Leisure
Google Home9.92×Technology & Electronics
Fairy godmother11.29×Literature
No Escape (1994 film)16.84×Movies & TV
Elsword23.61×Games
Vocal harmony6.15×Music & Radio
Hibachi10.52×Food & Beverages
La Jolla11.43×Travel & Leisure
Historic site5.08×Arts & Culture
Guitarist (magazine)13×Music & Radio
headspace10.15×Health
TV Fanatic11.53×Movies & TV
El Paso County, Colorado13.14×Travel & Leisure
Grace Slick8.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patrick Herbert audience
TraitClusterScore
ExtroversionTHRILL1.05
Social Media UsageJOY1.02
LGBTQ+ IdentityOPEN0.98
Sports ActivityPOWER0.95
Career OrientationPOWER0.91
Family OrientationCONSERVATISM0.91

Worldwide distribution

Worldwide audience distribution share by country for Patrick Herbert
CountryShare
United States86.3%
Australia4.1%
Canada3.3%

See Patrick Herbert audiences in other countries

More American football audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Patrick Herbert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.