Pay it forward Audience in United States

Pay it forward logo

Pay it forward has an estimated audience of 1,656,925 people in United States. 81.2% are female, 18.8% are male, average age 49.1. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Historic site, Israel, The Historian.

The average Pay it forward fan in United States is 49.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Historic site, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Pay it forward audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Pay it forward fans

Demographic split for Pay it forward audience in United States
MetricValue
Female81.2%
Male18.8%
Average age49.1
Estimated audience size1,656,925

Audience persona

The typical Pay it forward fan in United States is more female, around 49.1 years old, with strong Family Orientation tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Pay it forward in United States
RegionReachAffinity
California192,6271.06×
Texas143,8801.01×
Florida97,3620.87×
New York86,9020.94×
Illinois54,0880.98×
Ohio52,7561.03×
Pennsylvania50,8990.91×
Michigan45,9891.06×
North Carolina44,3240.89×
Georgia43,4530.85×
New Jersey36,0750.86×
Washington35,9771.08×
Arizona34,9161.03×
Virginia34,5250.86×
Indiana33,3181.1×
Tennessee30,8770.93×
Massachusetts29,3150.9×
Missouri27,4961.03×
Wisconsin27,0231.08×
Colorado26,3971.01×
Maryland24,5480.86×
Minnesota24,4721.03×
Kentucky23,3351.12×
South Carolina22,8820.92×
Oregon22,0861.16×
Oklahoma21,9221.19×
Nevada21,0381.31×
Alabama20,3820.88×
Louisiana18,7740.88×
Utah17,6891.19×
Connecticut15,4930.93×
Arkansas15,1001.11×
Iowa15,0801.1×
Kansas14,9611.15×
Mississippi11,9100.87×
New Mexico10,6471.28×
Idaho10,3111.24×
Nebraska8,9551.08×
West Virginia7,4660.97×
Hawaii6,8500.96×
New Hampshire6,3160.97×
Maine5,8830.99×
Montana5,1321.12×
Rhode Island4,6140.87×
South Dakota3,7200.97×
Delaware3,6570.8×
North Dakota3,6221.06×
Washington, District of Columbia3,6010.72×
Alaska3,4260.97×
Wyoming2,5341.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pay it forward audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Historic site5.7×Arts & Culture
Israel2.28×Travel & Leisure
The Historian16.48×Literature
Goop4.92×Internet & Social Media
Governor of Michigan5.7×Politics & Society
Fairy godmother5.7×Literature
Wok4.95×Food & Beverages
Eurail16.57×Cars & Mobility
Vocal harmony3.09×Music & Radio
Hibachi5.19×Food & Beverages
Lulu 黃路梓茵1.71×Movies & TV
Jeep Wagoneer3.61×Cars & Mobility
headspace5.7×Health
Grinch2.43×Movies & TV
Parral, Chihuahua8.99×Travel & Leisure
Grace Slick5.18×Music & Radio
Hipster5.34×Politics & Society
Cherish (group)5.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pay it forward audience
TraitClusterScore
Family OrientationCONSERVATISM1.29
Risk AppetiteTHRILL1.26
Healthy LifestyleBALANCE1.21
SustainabilityBALANCE1.17
Price SensitivityPREMIUM1.17
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Pay it forward
CountryShare
United States53.4%
United Kingdom4.6%
Canada4.0%

See Pay it forward audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Pay it forward have in United States?

Pay it forward has an estimated audience of 1,656,925 people in United States, concentrated in California and Texas.

What is the gender split and age of Pay it forward fans?

81.2% of Pay it forward fans are female, 18.8% are male, with an average age of 49.1 years.

Which brands do Pay it forward fans like most?

Pay it forward fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.66×), and Historic site (5.7×) over the country average.

Where do Pay it forward fans live in United States?

Pay it forward fans in United States are most concentrated in California (reach 192,627), Texas (reach 143,880), and Florida (reach 97,362). These three regions account for the largest share of the active audience.

What other brands do Pay it forward fans also like?

Beyond Pay it forward itself, the audience over-indexes on Google Home (11.66×), Historic site (5.7×), Israel (2.28×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pay it forward. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.