Penny Marshall Audience in United States

Penny Marshall logo

Penny Marshall has an estimated audience of 2,558,406 people in United States. 57.3% are female, 42.7% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Jumia, Panama, Penn & Teller, Toros de Tijuana.

The average Penny Marshall fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Jumia, Panama, with strongest over-indexing on Home construction (10.26× the country average). Demographically, the Penny Marshall audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Penny Marshall fans

Demographic split for Penny Marshall audience in United States
MetricValue
Female57.3%
Male42.7%
Average age38.1
Estimated audience size2,558,406

Audience persona

The typical Penny Marshall fan in United States is more female, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Penny Marshall in United States
RegionReachAffinity
California233,5750.83×
Texas179,1260.81×
Florida159,2640.92×
New York143,4071×
Pennsylvania112,3681.3×
Ohio108,5351.38×
Illinois98,1781.15×
Michigan84,3341.26×
New Jersey75,5481.16×
North Carolina73,4730.95×
Georgia66,7640.85×
Tennessee58,6581.14×
Indiana56,7431.21×
Virginia54,3980.87×
Arizona51,9831×
Missouri51,3591.25×
Massachusetts50,9581.01×
Wisconsin50,5741.31×
Washington48,0640.94×
Maryland42,9880.98×
South Carolina36,9570.96×
Minnesota36,2790.99×
Colorado36,0000.89×
Kentucky35,9071.12×
Alabama33,3750.93×
Oklahoma31,5321.11×
Louisiana31,0640.94×
Oregon28,8330.98×
Connecticut27,2361.06×
Iowa24,4861.16×
Nevada21,8810.88×
Kansas20,8891.04×
Arkansas20,8770.99×
Mississippi18,8070.89×
Utah17,1470.75×
West Virginia14,2921.2×
New Mexico14,0051.09×
Nebraska12,9441.01×
Idaho12,5360.98×
New Hampshire12,0601.2×
Maine9,9271.08×
Rhode Island8,1971.01×
Delaware7,5861.07×
Hawaii7,0890.64×
Montana5,8670.83×
Vermont5,2331.17×
North Dakota4,7750.91×
South Dakota4,7560.8×
Washington, District of Columbia4,3260.56×
Alaska3,4080.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penny Marshall audience
BrandAffinityCategory
Home construction10.26×Home & Garden
Jumia50×Fashion & Accessoires
Panama5.83×Travel & Leisure
Penn & Teller9.55×Movies & TV
Toros de Tijuana28.57×Sports
Litter box1.59×Pets & Animals
JTV (Indonesia)3.46×
Assassin's Creed II3.67×Games
Isabela (province)6.58×
Sears1.84×Shopping
Bus Driver (video game)7.92×Games
REO Speedwagon3.07×Music & Radio
N1 road (South Africa)1.66×Travel & Leisure
My Name Is Khan11.7×Movies & TV
Italian Market, Philadelphia5.16×
Mortgage insurance1.62×Business & Career
Winemaking1.64×Food & Beverages
Dental hygienist2.42×Health
Mad About You3.71×Movies & TV
Picnic2.03×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penny Marshall audience
TraitClusterScore
ExtroversionTHRILL1.83
Risk AppetiteTHRILL1.64
LGBTQ+ IdentityOPEN1.42
Need for SecurityCONSERVATISM1.28
SpiritualityBALANCE1.27
Social Media UsageJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Penny Marshall
CountryShare
United States78.4%
Canada6.0%
United Kingdom4.0%

See Penny Marshall audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Penny Marshall have in United States?

Penny Marshall has an estimated audience of 2,558,406 people in United States, concentrated in California and Texas.

What is the gender split and age of Penny Marshall fans?

57.3% of Penny Marshall fans are female, 42.7% are male, with an average age of 38.1 years.

Which brands do Penny Marshall fans like most?

Penny Marshall fans show strongest brand affinity for Home construction (10.26×), Jumia (50×), and Panama (5.83×) over the country average.

Where do Penny Marshall fans live in United States?

Penny Marshall fans in United States are most concentrated in California (reach 233,575), Texas (reach 179,126), and Florida (reach 159,264). These three regions account for the largest share of the active audience.

What other brands do Penny Marshall fans also like?

Beyond Penny Marshall itself, the audience over-indexes on Jumia (50×), Panama (5.83×), Penn & Teller (9.55×), and Toros de Tijuana (28.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Penny Marshall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.