Pepperdine University Audience in United States

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Pepperdine University has an estimated audience of 856,069 people in United States. 69.1% are female, 30.9% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Israel, Jeep Wagoneer, Whataburger, Jill Scott, Natural rubber.

The average Pepperdine University fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Jeep Wagoneer, Whataburger, with strongest over-indexing on Israel (2.06× the country average). Demographically, the Pepperdine University audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Pepperdine University fans

Demographic split for Pepperdine University audience in United States
MetricValue
Female69.1%
Male30.9%
Average age39.2
Estimated audience size856,069

Audience persona

The typical Pepperdine University fan in United States is more female, around 39.2 years old, with strong Community Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Pepperdine University in United States
RegionReachAffinity
California388,3754.13×
Texas83,5121.13×
New York46,2210.97×
Florida42,7950.74×
Illinois32,3021.13×
Pennsylvania27,9370.97×
Washington27,0041.57×
New Jersey25,8681.19×
Georgia22,9720.87×
North Carolina21,9660.85×
Virginia21,1551.01×
Ohio20,6190.78×
Massachusetts20,3191.2×
Arizona19,9951.14×
Tennessee17,5551.02×
Colorado17,3961.29×
Michigan16,7690.75×
Maryland15,5331.06×
Oregon13,5491.38×
Indiana13,1020.84×
Minnesota11,6750.95×
Missouri11,3150.82×
Connecticut11,1611.3×
Nevada10,7051.29×
South Carolina9,9150.77×
Wisconsin9,0110.7×
Oklahoma8,2020.86×
Louisiana7,8920.71×
Alabama7,6740.64×
Kentucky7,3690.69×
Hawaii6,6731.81×
Utah6,5290.85×
Arkansas5,8110.82×
Kansas5,7270.85×
Iowa5,3080.75×
Idaho4,5111.05×
Mississippi4,4430.63×
Washington, District of Columbia4,1941.63×
Nebraska3,8230.89×
New Mexico3,0360.71×
New Hampshire2,9750.88×
Rhode Island2,5930.95×
Montana2,5371.07×
West Virginia2,3770.6×
Maine2,2340.73×
Delaware1,8860.8×
South Dakota1,2770.65×
Vermont1,2660.84×
North Dakota1,0930.62×
Alaska9780.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pepperdine University audience
BrandAffinityCategory
Israel2.06×Travel & Leisure
Jeep Wagoneer5.37×Cars & Mobility
Whataburger1.54×Food & Beverages
Jill Scott4.81×Music & Radio
Natural rubber1.53×Cars & Mobility
Litter box1.55×Pets & Animals
edureka24.22×Business & Career
Bank account1.56×Business & Career
Justice1.67×Politics & Society
Jesse Plemons2×Movies & TV
Mothercare1.88×Kids & Family
Mortgage insurance2.55×Business & Career
Nebraska Cornhuskers football1.84×Sports
UK garage2.69×Music & Radio
Panama1.82×Travel & Leisure
Nurse education1.55×Kids & Family
Cachorro2.58×Pets & Animals
TeachHUB1.85×Business & Career
Monogram1.73×Home & Garden
Urban horticulture1.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pepperdine University audience
TraitClusterScore
Community OrientationOPEN1.44
Urban LifestyleOPEN1.43
IndulgenceJOY1.37
Career OrientationPOWER1.37
Design AffinityPREMIUM1.36
ExtroversionTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Pepperdine University
CountryShare
United States75.8%
Canada2.8%
Germany2.6%

See Pepperdine University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Pepperdine University have in United States?

Pepperdine University has an estimated audience of 856,069 people in United States, concentrated in California and Texas.

What is the gender split and age of Pepperdine University fans?

69.1% of Pepperdine University fans are female, 30.9% are male, with an average age of 39.2 years.

Which brands do Pepperdine University fans like most?

Pepperdine University fans show strongest brand affinity for Israel (2.06×), Jeep Wagoneer (5.37×), and Whataburger (1.54×) over the country average.

Where do Pepperdine University fans live in United States?

Pepperdine University fans in United States are most concentrated in California (reach 388,375), Texas (reach 83,512), and New York (reach 46,221). These three regions account for the largest share of the active audience.

What other brands do Pepperdine University fans also like?

Beyond Pepperdine University itself, the audience over-indexes on Jeep Wagoneer (5.37×), Whataburger (1.54×), Jill Scott (4.81×), and Natural rubber (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepperdine University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.