Personal budget Audience in United States

Personal budget logo

Personal budget has an estimated audience of 1,638,502 people in United States. 61.7% are female, 38.3% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Product design, headspace, Historic site, Goop.

The average Personal budget fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Product design, headspace, with strongest over-indexing on Lulu 黃路梓茵 (5.57× the country average). Demographically, the Personal budget audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Personal budget fans

Demographic split for Personal budget audience in United States
MetricValue
Female61.7%
Male38.3%
Average age45.3
Estimated audience size1,638,502

Audience persona

The typical Personal budget fan in United States is more female, around 45.3 years old, with strong Risk Appetite tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Personal budget in United States
RegionReachAffinity
California138,5070.77×
Texas128,1090.91×
Florida101,5920.92×
New York96,8791.06×
Georgia55,6461.1×
North Carolina50,8261.03×
Illinois49,7530.91×
Pennsylvania42,6180.77×
Ohio40,5910.8×
Virginia36,1350.91×
Oregon31,2981.67×
Michigan30,4250.71×
Massachusetts29,6880.92×
Washington29,3890.89×
New Jersey27,6560.66×
Tennessee27,1860.83×
Colorado26,8651.04×
Arizona25,9570.78×
Indiana25,2680.84×
Alabama25,1801.1×
Maryland23,8240.85×
Missouri23,4720.89×
Minnesota20,2790.86×
Wisconsin18,4420.75×
South Carolina17,9950.73×
Kentucky17,3420.84×
Oklahoma16,4470.9×
Louisiana16,2300.77×
Utah15,7751.08×
Connecticut12,5900.77×
Nevada11,1630.7×
Kansas10,8260.84×
Arkansas10,8110.8×
Iowa10,2780.76×
Mississippi10,1410.75×
Idaho9,7931.19×
West Virginia7,2560.95×
Nebraska7,2050.88×
New Hampshire6,8981.07×
Alaska6,6841.91×
New Mexico6,2720.76×
Hawaii5,9080.84×
Montana5,8261.28×
South Dakota5,7511.52×
North Dakota5,5991.66×
Wyoming5,4182.23×
Rhode Island5,3291.02×
Maine5,3260.91×
Vermont5,2411.82×
Washington, District of Columbia4,8810.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personal budget audience
BrandAffinityCategory
Lulu 黃路梓茵5.57×Movies & TV
Product design3.3×Business & Career
headspace14.51×Health
Historic site5.31×Arts & Culture
Goop6.36×Internet & Social Media
Governor of Michigan7.45×Politics & Society
UK garage5.45×Music & Radio
Wok6.13×Food & Beverages
Grace Slick7.37×Music & Radio
Grinch3.31×Movies & TV
Israel1.55×Travel & Leisure
El Paso County, Colorado8.59×Travel & Leisure
Kendra Scott1.96×Fashion & Accessoires
Vocal harmony3.01×Music & Radio
Cherish (group)7.22×Music & Radio
Google Home4.24×Technology & Electronics
Guitarist (magazine)6.95×Music & Radio
Mount Kilimanjaro10.14×Travel & Leisure
HispanicTV17.47×Movies & TV
Hibachi4.18×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personal budget audience
TraitClusterScore
Risk AppetiteTHRILL3.13
Urban LifestyleOPEN1.79
Luxury OrientationPREMIUM1.61
Career OrientationPOWER1.59
MindfulnessBALANCE1.46
TravellingTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Personal budget
CountryShare
United States62.2%
United Kingdom9.0%
Canada4.7%

See Personal budget audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Personal budget have in United States?

Personal budget has an estimated audience of 1,638,502 people in United States, concentrated in California and Texas.

What is the gender split and age of Personal budget fans?

61.7% of Personal budget fans are female, 38.3% are male, with an average age of 45.3 years.

Which brands do Personal budget fans like most?

Personal budget fans show strongest brand affinity for Lulu 黃路梓茵 (5.57×), Product design (3.3×), and headspace (14.51×) over the country average.

Where do Personal budget fans live in United States?

Personal budget fans in United States are most concentrated in California (reach 138,507), Texas (reach 128,109), and Florida (reach 101,592). These three regions account for the largest share of the active audience.

What other brands do Personal budget fans also like?

Beyond Personal budget itself, the audience over-indexes on Product design (3.3×), headspace (14.51×), Historic site (5.31×), and Goop (6.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal budget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.