Petaluma, California Audience in United States

Petaluma, California logo

Petaluma, California has an estimated audience of 462,818 people in United States. 55.0% are female, 45.0% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Pro-Ject, JDSU, Sinaloa, Staycation, Elsword.

The average Petaluma, California fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pro-Ject, JDSU, Sinaloa, with strongest over-indexing on Pro-Ject (2.83× the country average). Demographically, the Petaluma, California audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Petaluma, California fans

Demographic split for Petaluma, California audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.2
Estimated audience size462,818

Audience persona

The typical Petaluma, California fan in United States is balanced, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Petaluma, California in United States
RegionReachAffinity
California347,11412.67×
Texas25,2660.64×
New York22,3020.86×
Florida18,4470.59×
Washington12,7781.38×
Illinois12,0870.78×
Oregon11,5532.18×
North Carolina8,6970.62×
Nevada8,5091.9×
Massachusetts8,3780.92×
Pennsylvania8,2230.53×
Arizona8,2020.87×
Virginia8,1990.73×
Georgia8,0240.56×
Colorado7,7821.07×
Ohio7,4370.52×
New Jersey7,0300.6×
Michigan6,9970.58×
Minnesota5,4690.82×
Tennessee5,3150.57×
Utah4,7571.15×
Missouri4,7110.63×
Maryland4,5520.57×
Wisconsin4,1610.6×
Indiana4,1130.49×
South Carolina3,7360.54×
Connecticut3,0880.67×
Idaho3,0831.33×
Louisiana2,8350.48×
Hawaii2,7121.36×
Oklahoma2,4730.48×
Kentucky2,3600.41×
Iowa2,3550.62×
Alabama2,2490.35×
Kansas2,1540.59×
New Mexico1,8860.81×
Arkansas1,8250.48×
Washington, District of Columbia1,7541.26×
Montana1,5371.2×
Nebraska1,5250.66×
Maine1,3200.8×
New Hampshire1,2810.7×
Alaska1,1991.21×
Mississippi1,0910.29×
Rhode Island9560.65×
Vermont7470.92×
West Virginia6890.32×
South Dakota5460.51×
Delaware5160.4×
Wyoming4860.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Petaluma, California audience
BrandAffinityCategory
Pro-Ject2.83×Music & Radio
JDSU2.11×Business & Career
Sinaloa2.3×Travel & Leisure
Staycation1.71×Home & Garden
Elsword7.62×Games
Rajasthan7.62×Travel & Leisure
Home staging2.39×Home & Garden
UK garage2.41×Music & Radio
Stamp collecting2.06×Home & Garden
Noodle (Gorillaz)1.54×Music & Radio
Voter registration1.78×Politics & Society
Fairy godmother2.74×Literature
Corona (band)2.08×Music & Radio
Electrolyte1.57×Health
Kento Yamazaki3.66×Movies & TV
Meals on Wheels1.69×Food & Beverages
Goop1.56×Internet & Social Media
Governor of Michigan2.16×Politics & Society
Kerang1.94×Travel & Leisure
Hebe1.75×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Petaluma, California audience
TraitClusterScore
Quality AwarenessPREMIUM1.53
Urban LifestyleOPEN1.37
Early Adopter MentalityPOWER1.34
Risk AppetiteTHRILL1.31
Design AffinityPREMIUM1.3
SustainabilityBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for Petaluma, California
CountryShare
United States90.1%
France4.2%
Germany3.4%

See Petaluma, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Petaluma, California have in United States?

Petaluma, California has an estimated audience of 462,818 people in United States, concentrated in California and Texas.

What is the gender split and age of Petaluma, California fans?

55.0% of Petaluma, California fans are female, 45.0% are male, with an average age of 41.2 years.

Which brands do Petaluma, California fans like most?

Petaluma, California fans show strongest brand affinity for Pro-Ject (2.83×), JDSU (2.11×), and Sinaloa (2.3×) over the country average.

Where do Petaluma, California fans live in United States?

Petaluma, California fans in United States are most concentrated in California (reach 347,114), Texas (reach 25,266), and New York (reach 22,302). These three regions account for the largest share of the active audience.

What other brands do Petaluma, California fans also like?

Beyond Petaluma, California itself, the audience over-indexes on JDSU (2.11×), Sinaloa (2.3×), Staycation (1.71×), and Elsword (7.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Petaluma, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.