Pete Buttigieg Audience in United States

Pete Buttigieg has an estimated audience of 2,199,821 people in United States. 57.6% are female, 42.4% are male, average age 42.9. Top regions: California, New York, Texas. Top brand affinities: Livemusic, Autism Awareness, Aubrey Plaza, Diabetes mellitus awareness, Singer-songwriter.

The average Pete Buttigieg fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Livemusic, Autism Awareness, Aubrey Plaza, with strongest over-indexing on Livemusic (4.55× the country average). Demographically, the Pete Buttigieg audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of Pete Buttigieg fans

Demographic split for Pete Buttigieg audience in United States
MetricValue
Female57.6%
Male42.4%
Average age42.9
Estimated audience size2,199,821

Audience persona

The typical Pete Buttigieg fan in United States is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Livemusic.

Top regions in United States

Top regions ranked by reach for Pete Buttigieg in United States
RegionReachAffinity
California253,7601.05×
New York142,7561.16×
Texas132,8330.7×
Florida124,4510.84×
Illinois91,8561.25×
Michigan89,3641.55×
Pennsylvania83,8481.13×
Ohio66,7620.99×
North Carolina64,0120.97×
Massachusetts60,8121.4×
Virginia59,9821.12×
New Jersey57,1531.02×
Washington56,9271.29×
Indiana56,5361.41×
Georgia54,7130.81×
Maryland42,1281.11×
Colorado41,4191.19×
Wisconsin41,4101.25×
Tennessee39,4100.89×
Minnesota39,0431.24×
Missouri36,0341.02×
Arizona33,7280.75×
Oregon33,0471.31×
Connecticut26,8251.22×
South Carolina26,0160.79×
Kentucky20,8740.76×
Oklahoma18,9620.78×
Alabama18,6870.61×
Iowa17,7330.98×
Louisiana17,6600.62×
Nevada17,5920.83×
Kansas16,4220.95×
Washington, District of Columbia15,6762.37×
Utah15,3640.78×
Arkansas13,3050.73×
Maine11,1801.42×
New Hampshire10,4981.21×
Mississippi9,9770.55×
Nebraska9,6260.87×
New Mexico8,7940.8×
Idaho8,4590.77×
Hawaii8,3130.88×
Rhode Island8,1081.16×
West Virginia7,2880.71×
Montana5,8480.96×
Delaware5,6630.93×
Vermont4,9751.29×
South Dakota3,4630.68×
Alaska3,0090.64×
North Dakota2,8940.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pete Buttigieg audience
BrandAffinityCategory
Livemusic4.55×Music & Radio
Autism Awareness6.53×Health
Aubrey Plaza8.08×Movies & TV
Diabetes mellitus awareness4.44×Health
Singer-songwriter2.56×Music & Radio
Jeremy Allen White8.08×Movies & TV
Owen Wilson8.08×Movies & TV
Capital One2.24×Business & Career
MSN2.19×News
The Washington Post3.92×News
Real property2.86×Home & Garden
Microblogging4.66×Technology & Electronics
Google Maps2.03×Internet & Social Media
Bored Panda5.27×Internet & Social Media
Musical theatre2.43×Movies & TV
MSNBC3.76×Movies & TV
Financial Times8.71×News
Indeed.com1.9×Business & Career
Diane Keaton2.82×Movies & TV
Scooby-Doo2.26×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pete Buttigieg audience
TraitClusterScore
Design AffinityPREMIUM1.41
Community OrientationOPEN1.34
TravellingTHRILL1.33
SustainabilityBALANCE1.32
TraditionCONSERVATISM1.31
PatriotismCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Pete Buttigieg
CountryShare
United States70.6%
Canada5.5%
China4.6%

See Pete Buttigieg audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does Pete Buttigieg have in United States?

Pete Buttigieg has an estimated audience of 2,199,821 people in United States, concentrated in California and New York.

What is the gender split and age of Pete Buttigieg fans?

57.6% of Pete Buttigieg fans are female, 42.4% are male, with an average age of 42.9 years.

Which brands do Pete Buttigieg fans like most?

Pete Buttigieg fans show strongest brand affinity for Livemusic (4.55×), Autism Awareness (6.53×), and Aubrey Plaza (8.08×) over the country average.

Where do Pete Buttigieg fans live in United States?

Pete Buttigieg fans in United States are most concentrated in California (reach 253,760), New York (reach 142,756), and Texas (reach 132,833). These three regions account for the largest share of the active audience.

What other brands do Pete Buttigieg fans also like?

Beyond Pete Buttigieg itself, the audience over-indexes on Autism Awareness (6.53×), Aubrey Plaza (8.08×), Diabetes mellitus awareness (4.44×), and Singer-songwriter (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pete Buttigieg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.