Pete Buttigieg Audience in United States
Pete Buttigieg has an estimated audience of 2,199,821 people in United States. 57.6% are female, 42.4% are male, average age 42.9. Top regions: California, New York, Texas. Top brand affinities: Product design, Israel, Home Delivery, Natural rubber, The Devil's Rejects.
The average Pete Buttigieg fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Israel, Home Delivery, with strongest over-indexing on Product design (2.51× the country average). Demographically, the Pete Buttigieg audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Pete Buttigieg fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 42.9 |
| Estimated audience size | 2,199,821 |
Audience persona
The typical Pete Buttigieg fan in United States is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 253,760 | 1.05× |
| New York | 142,756 | 1.16× |
| Texas | 132,833 | 0.7× |
| Florida | 124,451 | 0.84× |
| Illinois | 91,856 | 1.25× |
| Michigan | 89,364 | 1.55× |
| Pennsylvania | 83,848 | 1.13× |
| Ohio | 66,762 | 0.99× |
| North Carolina | 64,012 | 0.97× |
| Massachusetts | 60,812 | 1.4× |
| Virginia | 59,982 | 1.12× |
| New Jersey | 57,153 | 1.02× |
| Washington | 56,927 | 1.29× |
| Indiana | 56,536 | 1.41× |
| Georgia | 54,713 | 0.81× |
| Maryland | 42,128 | 1.11× |
| Colorado | 41,419 | 1.19× |
| Wisconsin | 41,410 | 1.25× |
| Tennessee | 39,410 | 0.89× |
| Minnesota | 39,043 | 1.24× |
| Missouri | 36,034 | 1.02× |
| Arizona | 33,728 | 0.75× |
| Oregon | 33,047 | 1.31× |
| Connecticut | 26,825 | 1.22× |
| South Carolina | 26,016 | 0.79× |
| Kentucky | 20,874 | 0.76× |
| Oklahoma | 18,962 | 0.78× |
| Alabama | 18,687 | 0.61× |
| Iowa | 17,733 | 0.98× |
| Louisiana | 17,660 | 0.62× |
| Nevada | 17,592 | 0.83× |
| Kansas | 16,422 | 0.95× |
| Washington, District of Columbia | 15,676 | 2.37× |
| Utah | 15,364 | 0.78× |
| Arkansas | 13,305 | 0.73× |
| Maine | 11,180 | 1.42× |
| New Hampshire | 10,498 | 1.21× |
| Mississippi | 9,977 | 0.55× |
| Nebraska | 9,626 | 0.87× |
| New Mexico | 8,794 | 0.8× |
| Idaho | 8,459 | 0.77× |
| Hawaii | 8,313 | 0.88× |
| Rhode Island | 8,108 | 1.16× |
| West Virginia | 7,288 | 0.71× |
| Montana | 5,848 | 0.96× |
| Delaware | 5,663 | 0.93× |
| Vermont | 4,975 | 1.29× |
| South Dakota | 3,463 | 0.68× |
| Alaska | 3,009 | 0.64× |
| North Dakota | 2,894 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.51× | Business & Career |
| Israel | 2.24× | Travel & Leisure |
| Home Delivery | 2.95× | Food & Beverages |
| Natural rubber | 1.66× | Cars & Mobility |
| The Devil's Rejects | 8.08× | Movies & TV |
| Home equity | 1.5× | Home & Garden |
| Albany County, New York | 8.01× | Travel & Leisure |
| Home staging | 3.64× | Home & Garden |
| Solo climbing | 3.99× | Sports |
| Steampunk | 2.86× | Fashion & Accessoires |
| The Halal Guys | 3.62× | Food & Beverages |
| Corona (band) | 3.16× | Music & Radio |
| Home Bargains | 6.32× | Shopping |
| Staycation | 1.69× | Home & Garden |
| Hudson, New York | 6.49× | Travel & Leisure |
| Jezebel (film) | 3.44× | Movies & TV |
| Janitor | 3.23× | Home & Garden |
| Goop | 2.61× | Internet & Social Media |
| Nebraska Cornhuskers football | 1.73× | Sports |
| On the Border Mexican Grill & Cantina | 3.3× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.41 |
| Community Orientation | OPEN | 1.34 |
| Travelling | THRILL | 1.33 |
| Sustainability | BALANCE | 1.32 |
| Tradition | CONSERVATISM | 1.31 |
| Patriotism | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.6% |
| Canada | 5.5% |
| China | 4.6% |
See Pete Buttigieg audiences in other countries
More Politician audiences in United States
- Kristi Noem (25,444,402)
- Benjamin Netanyahu (13,542,332)
- John F. Kennedy (13,182,218)
- Abraham Lincoln (9,386,773)
- Bill Clinton (8,935,487)
Frequently asked questions
How many fans does Pete Buttigieg have in United States?
Pete Buttigieg has an estimated audience of 2,199,821 people in United States, concentrated in California and New York.
What is the gender split and age of Pete Buttigieg fans?
57.6% of Pete Buttigieg fans are female, 42.4% are male, with an average age of 42.9 years.
Which brands do Pete Buttigieg fans like most?
Pete Buttigieg fans show strongest brand affinity for Product design (2.51×), Israel (2.24×), and Home Delivery (2.95×) over the country average.
Where do Pete Buttigieg fans live in United States?
Pete Buttigieg fans in United States are most concentrated in California (reach 253,760), New York (reach 142,756), and Texas (reach 132,833). These three regions account for the largest share of the active audience.
What other brands do Pete Buttigieg fans also like?
Beyond Pete Buttigieg itself, the audience over-indexes on Israel (2.24×), Home Delivery (2.95×), Natural rubber (1.66×), and The Devil's Rejects (8.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pete Buttigieg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.