Peter Pan (peanut butter) Audience in United States

Peter Pan (peanut butter) logo

Peter Pan (peanut butter) has an estimated audience of 860,842 people in United States. 35.9% are female, 64.1% are male, average age 26.2. Top regions: California, Texas, New York. Top brand affinities: Grinch, Vocal harmony, Goop, Historic site, Google Home.

The average Peter Pan (peanut butter) fan in United States is 26.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Grinch, Vocal harmony, Goop, with strongest over-indexing on Grinch (6.99× the country average). Demographically, the Peter Pan (peanut butter) audience skews more male with an average age of 26.2, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Peter Pan (peanut butter) fans

Demographic split for Peter Pan (peanut butter) audience in United States
MetricValue
Female35.9%
Male64.1%
Average age26.2
Estimated audience size860,842

Audience persona

The typical Peter Pan (peanut butter) fan in United States is more male, around 26.2 years old, with strong Extroversion tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Peter Pan (peanut butter) in United States
RegionReachAffinity
California103,5171.09×
Texas71,2490.96×
New York68,4881.42×
Florida63,6551.09×
Massachusetts44,7802.64×
Pennsylvania35,8871.24×
Illinois25,8070.9×
Georgia25,4970.96×
Ohio23,9400.9×
North Carolina23,8360.92×
New Jersey23,7661.09×
Virginia19,9170.95×
Michigan19,1180.85×
Maryland18,8421.27×
Tennessee17,3841.01×
Washington16,1300.93×
Arizona15,6350.89×
Connecticut14,7551.71×
Indiana13,9220.89×
Missouri12,6030.91×
Colorado11,4820.85×
South Carolina11,2270.87×
Alabama10,7060.89×
Kentucky10,6540.99×
Utah10,5541.37×
Louisiana9,9650.9×
Wisconsin9,9450.77×
Oregon9,5300.97×
Minnesota9,3920.76×
Oklahoma8,5770.9×
Nevada7,3240.88×
Rhode Island6,3472.32×
Mississippi6,1590.87×
Arkansas6,1490.87×
Iowa5,4710.77×
Kansas5,3140.78×
Idaho4,0920.95×
Washington, District of Columbia3,6171.4×
Nebraska3,5220.82×
New Hampshire3,3620.99×
New Mexico3,3620.78×
West Virginia3,1520.79×
Hawaii3,0110.81×
Maine2,7780.9×
Delaware1,8620.78×
Montana1,8050.76×
Alaska1,6760.91×
South Dakota1,2840.65×
Vermont1,1860.78×
North Dakota1,1810.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peter Pan (peanut butter) audience
BrandAffinityCategory
Grinch6.99×Movies & TV
Vocal harmony6.52×Music & Radio
Goop6.99×Internet & Social Media
Historic site5.08×Arts & Culture
Google Home6.99×Technology & Electronics
Wok6.99×Food & Beverages
Collectable1.67×Kids & Family
Governor of Michigan6.99×Politics & Society
Fairy godmother6.99×Literature
Jaws5.06×Movies & TV
Hibachi6.99×Food & Beverages
Mathcore6.99×Music & Radio
Grace Slick6.99×Music & Radio
La Jolla6.99×Travel & Leisure
headspace6.99×Health
Pillow1.58×Home & Garden
Hipster6.99×Politics & Society
TV Fanatic6.99×Movies & TV
Cherish (group)6.99×Music & Radio
No Escape (1994 film)6.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peter Pan (peanut butter) audience
TraitClusterScore
ExtroversionTHRILL1.38
Convenience OrientationPREMIUM1.34
Healthy LifestyleBALANCE1.27
CreativityOPEN1.26
Community OrientationOPEN1.23
SpiritualityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Peter Pan (peanut butter)
CountryShare
United States18.8%
Brazil14.9%
Italy10.3%

See Peter Pan (peanut butter) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Peter Pan (peanut butter) have in United States?

Peter Pan (peanut butter) has an estimated audience of 860,842 people in United States, concentrated in California and Texas.

What is the gender split and age of Peter Pan (peanut butter) fans?

35.9% of Peter Pan (peanut butter) fans are female, 64.1% are male, with an average age of 26.2 years.

Which brands do Peter Pan (peanut butter) fans like most?

Peter Pan (peanut butter) fans show strongest brand affinity for Grinch (6.99×), Vocal harmony (6.52×), and Goop (6.99×) over the country average.

Where do Peter Pan (peanut butter) fans live in United States?

Peter Pan (peanut butter) fans in United States are most concentrated in California (reach 103,517), Texas (reach 71,249), and New York (reach 68,488). These three regions account for the largest share of the active audience.

What other brands do Peter Pan (peanut butter) fans also like?

Beyond Peter Pan (peanut butter) itself, the audience over-indexes on Vocal harmony (6.52×), Goop (6.99×), Historic site (5.08×), and Google Home (6.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peter Pan (peanut butter). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.