Pilot (aeronautics) Audience in United States

Pilot (aeronautics) logo

Pilot (aeronautics) has an estimated audience of 6,830,174 people in United States. 28.0% are female, 72.0% are male, average age 43.1. Top regions: Texas, California, Florida. Top brand affinities: Urban Outfitters, Product design, Stamp collecting, UK garage, Unique Gifts.

The average Pilot (aeronautics) fan in United States is 43.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban Outfitters, Product design, Stamp collecting, with strongest over-indexing on Urban Outfitters (6.45× the country average). Demographically, the Pilot (aeronautics) audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Pilot (aeronautics) fans

Demographic split for Pilot (aeronautics) audience in United States
MetricValue
Female28.0%
Male72.0%
Average age43.1
Estimated audience size6,830,174

Audience persona

The typical Pilot (aeronautics) fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Pilot (aeronautics) in United States
RegionReachAffinity
Texas714,1871.22×
California682,5980.91×
Florida395,1530.85×
Ohio297,3781.41×
Georgia247,1961.17×
Illinois237,8701.05×
Arizona235,7861.69×
New York228,0480.6×
Tennessee227,2101.66×
Indiana201,8851.62×
Pennsylvania188,8260.82×
North Carolina186,7990.91×
Virginia151,9720.91×
Kentucky150,1371.75×
Missouri123,9591.13×
Michigan123,9050.69×
Alabama119,2611.25×
New Jersey118,4900.68×
South Carolina117,5031.14×
Louisiana97,6471.11×
Washington94,3570.69×
Arkansas92,0181.64×
Oregon88,6651.13×
Oklahoma87,0741.15×
New Mexico80,3232.35×
Colorado76,1430.71×
Mississippi73,7231.31×
Maryland70,3670.6×
Wisconsin66,7950.65×
Iowa66,3221.18×
Nevada66,1161×
Kansas57,4231.07×
Massachusetts57,2900.43×
Utah56,2070.92×
Minnesota55,1430.56×
Nebraska43,8501.28×
Connecticut39,1030.57×
West Virginia35,1321.1×
Montana31,5851.67×
Wyoming30,6083.02×
Idaho29,2510.85×
South Dakota14,5600.92×
Hawaii10,6450.36×
North Dakota10,3780.74×
New Hampshire10,1620.38×
Washington, District of Columbia9,3860.46×
Maine8,8130.36×
Delaware8,7150.46×
Rhode Island7,6150.35×
Alaska4,7010.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pilot (aeronautics) audience
BrandAffinityCategory
Urban Outfitters6.45×Shopping
Product design3.46×Business & Career
Stamp collecting3.42×Home & Garden
UK garage3.84×Music & Radio
Unique Gifts1.63×Shopping
Tipsy Elves6.55×Shopping
Embroidery Library9.32×Home & Garden
Meals on Wheels3.42×Food & Beverages
Nebraska1.52×Travel & Leisure
Pro-Ject2.16×Music & Radio
Birthday Gifts1.57×Kids & Family
nbc chicago2.52×Movies & TV
Hebe2.67×Home & Garden
Nasal cavity3.04×Health
9NEWS (KUSA)1.75×Movies & TV
Nuts (film)2.06×Movies & TV
Isometric exercise2.97×Sports
Voter registration1.55×Politics & Society
Laneige1.75×Beauty & Wellness
Emigrate (band)2.88×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pilot (aeronautics) audience
TraitClusterScore
PatriotismCONSERVATISM4.45
Luxury OrientationPREMIUM2.38
Risk AppetiteTHRILL1.72
Sports ActivityPOWER1.67
TravellingTHRILL1.58
Need for SecurityCONSERVATISM1.49

Worldwide distribution

Worldwide audience distribution share by country for Pilot (aeronautics)
CountryShare
United States40.1%
United Kingdom6.5%
Japan6.1%

See Pilot (aeronautics) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Pilot (aeronautics) have in United States?

Pilot (aeronautics) has an estimated audience of 6,830,174 people in United States, concentrated in Texas and California.

What is the gender split and age of Pilot (aeronautics) fans?

28.0% of Pilot (aeronautics) fans are female, 72.0% are male, with an average age of 43.1 years.

Which brands do Pilot (aeronautics) fans like most?

Pilot (aeronautics) fans show strongest brand affinity for Urban Outfitters (6.45×), Product design (3.46×), and Stamp collecting (3.42×) over the country average.

Where do Pilot (aeronautics) fans live in United States?

Pilot (aeronautics) fans in United States are most concentrated in Texas (reach 714,187), California (reach 682,598), and Florida (reach 395,153). These three regions account for the largest share of the active audience.

What other brands do Pilot (aeronautics) fans also like?

Beyond Pilot (aeronautics) itself, the audience over-indexes on Product design (3.46×), Stamp collecting (3.42×), UK garage (3.84×), and Unique Gifts (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pilot (aeronautics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.