Rascasse Audience Intelligence

pioneer dj Target Market in United States

A data profile of the people who buy, follow and care about pioneer dj in United States — modelled from more than twelve digital signal sources. pioneer dj has an estimated audience of 697,428 people in United States.

#23among Entertainment in United States#3091among Brand in United States#878in Technology & Electronics

The average pioneer dj fan in United States is 28.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Resident Advisor, Berghain, Turntablism, with strongest over-indexing on Resident Advisor (35.05× the country average).

Demographically, the pioneer dj audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical pioneer dj fan in United States is more female, around 28.4 years old, with strong Risk Appetite tendencies and a notable affinity for Resident Advisor.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the pioneer dj profile in United States.

Audience size
697K
in United States
Gender
56.0%♀
44.0% male
Age
28.4
average years
Country rank
#29988
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of pioneer dj

56.0% are female, 44.0% are male, average age 28.4.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for pioneer dj audience in United States
MetricValue
Female56.0%
Male44.0%
Average age28.4
Estimated audience size697,428
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the pioneer dj audience in United States
Age bracketShare%
16-1955%
20-2917%
30-3912%
40-4912%
50+4%
Fig. 04

Worldwide distribution

24.8%

of the worldwide pioneer dj audience comes from United States.

Worldwide audience distribution share by country for pioneer dj
CountryShare
United States24.8%
Japan9.3%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the pioneer dj audience in United States is strongest.

Fig. 05

Top regions by affinity

pioneer dj customers by region in United States
#RegionReachAffinity×
01California~100K1.87×
02New York~70K1.79×
03Florida~80K1.63×
04New Jersey~30K1.60×
05Nevada~10K1.50×
06Colorado~20K1.41×
07Illinois~30K1.32×
08Massachusetts~20K1.28×
09Connecticut~9K1.25×
10Maryland~10K1.22×
11Hawaii~4K1.22×
12Washington, District of Columbia~3K1.22×
13Washington~20K1.15×
14Arizona~20K1.12×
15Utah~7K1.12×
16Rhode Island~2K1.12×
17Oregon~9K1.10×
18Texas~70K1.09×
19Georgia~20K1.07×
20Virginia~20K1.00×
21New Mexico~3K0.99×
22Vermont~1K0.98×
23Delaware~2K0.97×
24Alaska~1K0.97×
25North Carolina~20K0.96×
26New Hampshire~3K0.96×
27Nebraska~3K0.94×
28Montana~2K0.93×
29Pennsylvania~20K0.92×
30North Dakota~1K0.92×
31Tennessee~10K0.91×
32Maine~2K0.91×
33South Dakota~1K0.91×
34Louisiana~8K0.89×
35Idaho~3K0.89×
36Michigan~20K0.88×
37Minnesota~9K0.88×
38Indiana~10K0.87×
39Mississippi~5K0.86×
40Kansas~5K0.86×
41West Virginia~3K0.86×
42Wisconsin~9K0.85×
43South Carolina~9K0.84×
44Alabama~8K0.83×
45Arkansas~5K0.82×
46Missouri~9K0.81×
47Ohio~20K0.80×
48Oklahoma~6K0.80×
49Iowa~5K0.79×
50Kentucky~7K0.78×
Fig. 06

Affinity by region

Affinity by region — pioneer dj, United States
0.78×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the pioneer dj audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for pioneer dj audience
#·InterestCategoryAffinity×
01BerghainMusic & Radio54.78×
02Resident AdvisorMusic & Radio35.05×
03Cultural tourismTravel & Leisure20.00×
04Drone racingSports18.49×
05TurntablismMusic & Radio17.55×
06Ice-TMusic & Radio11.31×
07International educationBusiness & Career9.58×
08Digital audio workstationTechnology & Electronics8.21×
09FL StudioTechnology & Electronics8.09×
10Online music storeMusic & Radio7.24×
11MarketWatchBusiness & Career6.30×
12Disneyland ParisTravel & Leisure5.79×
13Teyana TaylorMovies & TV5.56×
14Electronic dance musicMusic & Radio5.36×
15NASDAQBusiness & Career3.43×
16DancehallsMusic & Radio3.30×
17Bath and BodyworksShopping3.24×
18Hair ExtensionsBeauty & Wellness3.02×
19Do it yourself (DIY)Home & Garden1.67×
20SupermanMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the pioneer dj audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by pioneer dj audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.91×
Luxury OrientationPREMIUM1.78×
PatriotismCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by pioneer dj audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Price SensitivityPREMIUM0.79×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is pioneer dj's target market in United States?

pioneer dj's target market in United States covers an estimated 697,428 people, concentrated in California and Florida.

02

What is the gender split and age of pioneer dj customers?

56.0% of the pioneer dj audience are female, 44.0% are male, with an average age of 28.4 years.

03

Which brands do pioneer dj fans like most?

pioneer dj fans show strongest brand affinity for Resident Advisor (35.05×), Berghain (54.78×), and Turntablism (17.55×) over the country average.

04

Where do pioneer dj fans live in United States?

pioneer dj fans in United States are most concentrated in California (reach ~100K), Florida (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do pioneer dj fans also like?

Beyond pioneer dj itself, the audience over-indexes on Berghain (54.78×), Turntablism (17.55×), Electronic dance music (5.36×), and MarketWatch (6.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See pioneer dj audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for pioneer dj. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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