Piura Region Audience in United States

Piura Region logo

Piura Region has an estimated audience of 673,198 people in United States. 36.7% are female, 63.3% are male, average age 40.3. Top regions: Florida, Texas, North Carolina. Top brand affinities: Mackenzie Foy, Minnesota, Spinal muscular atrophy, Panama, Home construction.

The average Piura Region fan in United States is 40.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, North Carolina. Top brand affinities include Mackenzie Foy, Minnesota, Spinal muscular atrophy, with strongest over-indexing on Mackenzie Foy (28.65× the country average). Demographically, the Piura Region audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Travelling, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Piura Region fans

Demographic split for Piura Region audience in United States
MetricValue
Female36.7%
Male63.3%
Average age40.3
Estimated audience size673,198

Audience persona

The typical Piura Region fan in United States is more male, around 40.3 years old, with strong Travelling tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for Piura Region in United States
RegionReachAffinity
Florida23,4850.52×
Texas23,3500.4×
North Carolina22,7231.12×
Georgia22,5391.09×
California21,5910.29×
Virginia20,6311.26×
Maryland20,5281.77×
New Jersey20,4781.2×
Illinois20,1520.9×
New York19,8750.53×
Massachusetts19,8161.49×
Washington19,3441.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Piura Region audience
BrandAffinityCategory
Mackenzie Foy28.65×Fashion & Accessoires
Minnesota4.82×Travel & Leisure
Spinal muscular atrophy14.92×Health
Panama5.53×Travel & Leisure
Home construction1.58×Home & Garden
Penn & Teller6.86×Movies & TV
Isabela (province)10.37×
JTV (Indonesia)3.64×
Sears2.43×Shopping
Justice1.58×Politics & Society
Mad About You6.13×Movies & TV
Italian Market, Philadelphia6.4×
Public speaking1.6×Politics & Society
Toros de Tijuana10.51×Sports
Dental hygienist2.64×Health
Grand Prairie, Texas2.92×Travel & Leisure
Warning sign4.37×Cars & Mobility
My Name Is Khan11.17×Movies & TV
Ixtapaluca6.24×Travel & Leisure
REO Speedwagon2.46×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Piura Region audience
TraitClusterScore
TravellingTHRILL1.41
Need for SecurityCONSERVATISM1.18
Urban LifestyleOPEN1.16
IndulgenceJOY1.12
SpiritualityBALANCE1.09
SustainabilityBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Piura Region
CountryShare
Peru49.5%
Mexico12.0%
United States10.1%

See Piura Region audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Piura Region have in United States?

Piura Region has an estimated audience of 673,198 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Piura Region fans?

36.7% of Piura Region fans are female, 63.3% are male, with an average age of 40.3 years.

Which brands do Piura Region fans like most?

Piura Region fans show strongest brand affinity for Mackenzie Foy (28.65×), Minnesota (4.82×), and Spinal muscular atrophy (14.92×) over the country average.

Where do Piura Region fans live in United States?

Piura Region fans in United States are most concentrated in Florida (reach 23,485), Texas (reach 23,350), and North Carolina (reach 22,723). These three regions account for the largest share of the active audience.

What other brands do Piura Region fans also like?

Beyond Piura Region itself, the audience over-indexes on Minnesota (4.82×), Spinal muscular atrophy (14.92×), Panama (5.53×), and Home construction (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Piura Region. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.