Planned community Audience in United States

Planned community logo

Planned community has an estimated audience of 1,682,759 people in United States. 62.0% are female, 38.0% are male, average age 44.3. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Fairy godmother, Governor of Michigan, headspace, Hibachi.

The average Planned community fan in United States is 44.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Fairy godmother, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Planned community audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Planned community fans

Demographic split for Planned community audience in United States
MetricValue
Female62.0%
Male38.0%
Average age44.3
Estimated audience size1,682,759

Audience persona

The typical Planned community fan in United States is more female, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Planned community in United States
RegionReachAffinity
Texas102,0290.71×
California98,8730.53×
Florida63,2130.55×
New York44,4630.47×
North Carolina37,3320.74×
Virginia36,0600.88×
Arizona34,7011.01×
Georgia31,5150.61×
Pennsylvania30,7930.54×
Illinois27,4730.49×
Ohio26,1060.5×
Maryland25,8330.89×
Massachusetts24,9370.75×
Tennessee23,8430.71×
New Jersey22,9070.54×
Indiana20,5020.67×
Washington19,6090.58×
Minnesota18,8960.78×
Kentucky17,2370.82×
Missouri15,7190.58×
Michigan14,9630.34×
South Carolina14,9050.59×
Colorado14,8340.56×
Alabama14,8310.63×
Mississippi14,5601.05×
Louisiana12,9450.6×
Arkansas11,9400.86×
Wisconsin11,7500.46×
Oklahoma11,6760.62×
Connecticut11,1730.66×
West Virginia11,0951.42×
Alaska11,0723.08×
Oregon10,9540.57×
Nevada10,3560.64×
Kansas10,2480.77×
Idaho10,2461.21×
Hawaii9,7871.35×
Iowa9,7290.7×
Montana9,6522.07×
South Dakota9,5272.45×
North Dakota9,2762.68×
New Hampshire9,1421.38×
Nebraska8,9521.06×
New Mexico8,9051.06×
Rhode Island8,8281.65×
Maine8,8221.46×
Utah8,7110.58×
Vermont8,6822.94×
Delaware7,9051.7×
Washington, District of Columbia7,6111.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Planned community audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Fairy godmother13.89×Literature
Governor of Michigan10.51×Politics & Society
headspace12.8×Health
Hibachi10.6×Food & Beverages
Cherish (group)14.31×Music & Radio
Wok8.19×Food & Beverages
Goop6.47×Internet & Social Media
Hipster9.54×Politics & Society
Google Home5.89×Technology & Electronics
Product design1.6×Business & Career
Grace Slick7.12×Music & Radio
Nationality1.69×Politics & Society
Historic site3.36×Arts & Culture
Cryptic crossword11.87×Technology & Electronics
Israel1.59×Travel & Leisure
TV Fanatic7.68×Movies & TV
National Paralympic Committee15.34×Sports
El Paso County, Colorado8.16×Travel & Leisure
Preta Gil12.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Planned community audience
TraitClusterScore
Quality AwarenessPREMIUM2.52
Design AffinityPREMIUM1.54
TravellingTHRILL1.52
Career OrientationPOWER1.39
Luxury OrientationPREMIUM1.36
IndulgenceJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Planned community
CountryShare
United States29.0%
Brazil12.2%
Pakistan10.9%

See Planned community audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Planned community have in United States?

Planned community has an estimated audience of 1,682,759 people in United States, concentrated in Texas and California.

What is the gender split and age of Planned community fans?

62.0% of Planned community fans are female, 38.0% are male, with an average age of 44.3 years.

Which brands do Planned community fans like most?

Planned community fans show strongest brand affinity for Keene, New Hampshire (675×), Fairy godmother (13.89×), and Governor of Michigan (10.51×) over the country average.

Where do Planned community fans live in United States?

Planned community fans in United States are most concentrated in Texas (reach 102,029), California (reach 98,873), and Florida (reach 63,213). These three regions account for the largest share of the active audience.

What other brands do Planned community fans also like?

Beyond Planned community itself, the audience over-indexes on Fairy godmother (13.89×), Governor of Michigan (10.51×), headspace (12.8×), and Hibachi (10.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Planned community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.