Pontiac GTO Audience in United States

Pontiac GTO logo

Pontiac GTO has an estimated audience of 601,882 people in United States. 9.7% are female, 90.3% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Diane Sawyer, MK, Mathcore, Google Home.

The average Pontiac GTO fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Diane Sawyer, MK, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Pontiac GTO audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Pontiac GTO fans

Demographic split for Pontiac GTO audience in United States
MetricValue
Female9.7%
Male90.3%
Average age41.9
Estimated audience size601,882

Audience persona

The typical Pontiac GTO fan in United States is more male, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Pontiac GTO in United States
RegionReachAffinity
California60,2650.91×
Texas51,7341×
Florida38,3920.94×
Ohio22,5421.22×
Illinois21,5031.07×
New York20,9980.62×
North Carolina20,6631.14×
Georgia19,7851.07×
Pennsylvania18,9730.94×
Michigan18,9471.2×
Tennessee15,2701.26×
Indiana14,5791.33×
Arizona13,6691.11×
Missouri13,4351.38×
Virginia12,3630.84×
Washington11,2860.93×
Alabama10,2031.21×
Wisconsin10,1531.12×
New Jersey9,8490.64×
Kentucky9,6911.28×
South Carolina9,5321.05×
Oklahoma8,9841.34×
Colorado8,3650.88×
Minnesota8,1140.94×
Louisiana8,0331.04×
Massachusetts7,6870.65×
Maryland7,6720.74×
Oregon6,2810.91×
Mississippi6,1971.25×
Kansas5,9391.25×
Arkansas5,9101.19×
Iowa5,8521.18×
Nevada5,5780.96×
Connecticut4,8780.81×
Utah4,6500.86×
Nebraska3,6791.22×
New Mexico3,5761.18×
West Virginia3,4901.25×
Idaho3,4281.14×
New Hampshire2,0560.87×
Maine1,8570.86×
Montana1,6871.01×
South Dakota1,4801.06×
Hawaii1,4470.56×
North Dakota1,3481.09×
Delaware1,2980.78×
Rhode Island1,2940.68×
Wyoming9671.08×
Alaska9300.72×
Washington, District of Columbia8230.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pontiac GTO audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Diane Sawyer21.95×Movies & TV
MK9.96×Music & Radio
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
N1 road (South Africa)7.12×Travel & Leisure
Israeli cuisine11×Food & Beverages
Historic site5.08×Arts & Culture
Totally Spies!15.05×Movies & TV
Cullinan Diamond20×
Minnesota1.86×Travel & Leisure
The Historian16.48×Literature
Hammock camping7.47×Travel & Leisure
La Opinión6.95×News
Combat sport1.51×Sports
Life of Pi8.54×Movies & TV
Hipster7.98×Politics & Society
Keith Stanfield5.19×Movies & TV
Unique Gifts1.81×Shopping
Better Off Dead (film)8.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pontiac GTO audience
TraitClusterScore
Need for SecurityCONSERVATISM2.38
PatriotismCONSERVATISM2.31
Luxury OrientationPREMIUM1.46
Quality AwarenessPREMIUM1.4
Risk AppetiteTHRILL1.33
DIY MentalityTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Pontiac GTO
CountryShare
United States64.7%
Canada4.7%
Brazil3.1%

See Pontiac GTO audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Pontiac GTO have in United States?

Pontiac GTO has an estimated audience of 601,882 people in United States, concentrated in California and Texas.

What is the gender split and age of Pontiac GTO fans?

9.7% of Pontiac GTO fans are female, 90.3% are male, with an average age of 41.9 years.

Which brands do Pontiac GTO fans like most?

Pontiac GTO fans show strongest brand affinity for Keene, New Hampshire (675×), Diane Sawyer (21.95×), and MK (9.96×) over the country average.

Where do Pontiac GTO fans live in United States?

Pontiac GTO fans in United States are most concentrated in California (reach 60,265), Texas (reach 51,734), and Florida (reach 38,392). These three regions account for the largest share of the active audience.

What other brands do Pontiac GTO fans also like?

Beyond Pontiac GTO itself, the audience over-indexes on Diane Sawyer (21.95×), MK (9.96×), Mathcore (17.5×), and Google Home (11.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pontiac GTO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.