Population Audience in United States

Population logo

Population has an estimated audience of 2,130,790 people in United States. 55.2% are female, 44.8% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: 3D printing, Whataburger, Natural rubber, MK, Enfamil.

The average Population fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 3D printing, Whataburger, Natural rubber, with strongest over-indexing on 3D printing (3.2× the country average). Demographically, the Population audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Population fans

Demographic split for Population audience in United States
MetricValue
Female55.2%
Male44.8%
Average age40.6
Estimated audience size2,130,790

Audience persona

The typical Population fan in United States is more female, around 40.6 years old, with strong Family Orientation tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Population in United States
RegionReachAffinity
California266,2821.14×
Texas249,3281.36×
Florida197,6981.37×
New York109,4290.92×
Georgia96,0501.46×
Pennsylvania68,6540.96×
North Carolina66,0271.03×
Illinois62,2130.88×
Virginia59,4251.14×
Ohio53,0830.81×
Michigan50,8360.91×
Washington50,0511.17×
Arizona46,6351.07×
Tennessee45,4261.06×
New Jersey43,7980.81×
Indiana38,7320.99×
Massachusetts36,1060.86×
South Carolina35,6811.11×
Maryland35,4430.97×
Missouri32,6150.95×
Louisiana31,3691.14×
Kentucky31,0391.16×
Colorado30,2970.9×
Alabama29,7061×
Oklahoma29,3681.24×
Mississippi28,5001.62×
Minnesota28,3560.93×
Oregon25,0321.02×
Wisconsin24,4980.76×
Nevada19,4970.95×
Arkansas18,7521.07×
Kansas17,2231.03×
Connecticut16,9200.79×
Iowa16,5720.94×
Utah16,3240.86×
New Mexico11,8241.11×
Idaho10,3000.96×
Nebraska9,8140.92×
West Virginia9,5970.97×
Hawaii8,4280.92×
Washington, District of Columbia6,3881×
New Hampshire6,1040.73×
Maine5,8570.77×
Montana5,4190.92×
North Dakota5,3841.23×
Alaska4,9981.1×
South Dakota4,8430.98×
Rhode Island4,5880.68×
Delaware4,4380.76×
Wyoming2,9280.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Population audience
BrandAffinityCategory
3D printing3.2×Technology & Electronics
Whataburger1.54×Food & Beverages
Natural rubber1.74×Cars & Mobility
MK1.63×Music & Radio
Enfamil2.28×Kids & Family
Boracay3.17×Travel & Leisure
Kingdom of Judah2.25×Politics & Society
Northrop Grumman1.82×Business & Career
Business English1.61×Business & Career
Information technology consulting1.95×Technology & Electronics
Colorado River1.74×Travel & Leisure
Cachorros3.39×Pets & Animals
Fast Five2.08×Movies & TV
Hypertext1.53×Technology & Electronics
Oliver Platt2.01×Movies & TV
English literature1.62×Literature
Al Ahly SC1.96×Sports
Grand Prairie, Texas1.78×Travel & Leisure
Cachorros2.9×Pets & Animals
Barclays Center2.87×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Population audience
TraitClusterScore
Family OrientationCONSERVATISM2.02
SustainabilityBALANCE1.77
Convenience OrientationPREMIUM1.58
Community OrientationOPEN1.56
IndividualismJOY1.55
Career OrientationPOWER1.52

Worldwide distribution

Worldwide audience distribution share by country for Population
CountryShare
United States16.9%
Vietnam14.3%
Japan7.0%

See Population audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Population have in United States?

Population has an estimated audience of 2,130,790 people in United States, concentrated in California and Texas.

What is the gender split and age of Population fans?

55.2% of Population fans are female, 44.8% are male, with an average age of 40.6 years.

Which brands do Population fans like most?

Population fans show strongest brand affinity for 3D printing (3.2×), Whataburger (1.54×), and Natural rubber (1.74×) over the country average.

Where do Population fans live in United States?

Population fans in United States are most concentrated in California (reach 266,282), Texas (reach 249,328), and Florida (reach 197,698). These three regions account for the largest share of the active audience.

What other brands do Population fans also like?

Beyond Population itself, the audience over-indexes on Whataburger (1.54×), Natural rubber (1.74×), MK (1.63×), and Enfamil (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Population. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.