Portable stove Audience in United States

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Portable stove has an estimated audience of 425,347 people in United States. 17.0% are female, 83.0% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Israel, Home equity, Litter box, Historic site.

The average Portable stove fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Israel, Home equity, with strongest over-indexing on Alaska (1.94× the country average). Demographically, the Portable stove audience skews more male with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Portable stove fans

Demographic split for Portable stove audience in United States
MetricValue
Female17.0%
Male83.0%
Average age43.5
Estimated audience size425,347

Audience persona

The typical Portable stove fan in United States is more male, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Portable stove in United States
RegionReachAffinity
California108,3392.32×
Texas53,5191.46×
Florida47,2521.64×
New York26,1011.1×
Georgia19,7421.51×
Illinois14,5311.03×
North Carolina13,0631.02×
Pennsylvania12,8040.89×
Washington12,0311.41×
New Jersey11,6961.08×
Virginia10,9401.06×
Michigan9,8250.88×
Ohio9,5050.73×
Maryland9,1811.26×
Arizona8,2620.95×
Massachusetts8,0530.96×
Tennessee7,6680.9×
South Carolina7,4271.16×
Louisiana6,7761.24×
Indiana6,2370.8×
Colorado5,9990.89×
Nevada5,6631.38×
Missouri5,4830.8×
Alabama5,3550.9×
Minnesota5,2090.85×
Oregon5,0731.04×
Wisconsin4,6920.73×
Kentucky4,6840.88×
Hawaii4,4522.43×
Connecticut4,2771×
Oklahoma4,2070.89×
Mississippi3,9691.13×
Utah3,6020.95×
Arkansas2,9620.85×
Kansas2,8450.85×
Iowa2,1260.61×
Idaho1,9060.89×
New Mexico1,8940.89×
Nebraska1,6920.79×
West Virginia1,2780.65×
Washington, District of Columbia1,2640.99×
Rhode Island1,1470.85×
Maine1,0420.68×
Delaware1,0270.88×
New Hampshire9990.6×
Montana9690.82×
Alaska9161.01×
North Dakota5750.66×
South Dakota5060.52×
Vermont4360.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portable stove audience
BrandAffinityCategory
Alaska1.94×Travel & Leisure
Israel1.91×Travel & Leisure
Home equity1.76×Home & Garden
Litter box1.55×Pets & Animals
Historic site3.07×Arts & Culture
Pro-Ject2.7×Music & Radio
N1 road (South Africa)2.62×Travel & Leisure
Vocal harmony2.5×Music & Radio
JDSU1.68×Business & Career
Arrietty7.84×Movies & TV
Electrolyte2.51×Health
Hipster4.96×Politics & Society
Wikia1.74×Internet & Social Media
Life of Pi4.75×Movies & TV
WESH2.36×Movies & TV
Elsword7.84×Games
Home staging2.51×Home & Garden
Voter registration2.18×Politics & Society
Kerala2.96×Travel & Leisure
Hog Hunting1.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portable stove audience
TraitClusterScore
DIY MentalityTHRILL1.74
IndividualismJOY1.55
SustainabilityBALANCE1.48
Luxury OrientationPREMIUM1.48
Risk AppetiteTHRILL1.44
Quality AwarenessPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Portable stove
CountryShare
United States52.9%
United Kingdom20.6%
Philippines5.1%

See Portable stove audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Portable stove have in United States?

Portable stove has an estimated audience of 425,347 people in United States, concentrated in California and Texas.

What is the gender split and age of Portable stove fans?

17.0% of Portable stove fans are female, 83.0% are male, with an average age of 43.5 years.

Which brands do Portable stove fans like most?

Portable stove fans show strongest brand affinity for Alaska (1.94×), Israel (1.91×), and Home equity (1.76×) over the country average.

Where do Portable stove fans live in United States?

Portable stove fans in United States are most concentrated in California (reach 108,339), Texas (reach 53,519), and Florida (reach 47,252). These three regions account for the largest share of the active audience.

What other brands do Portable stove fans also like?

Beyond Portable stove itself, the audience over-indexes on Israel (1.91×), Home equity (1.76×), Litter box (1.55×), and Historic site (3.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portable stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.