Powder coating Audience in United States

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Powder coating has an estimated audience of 3,416,377 people in United States. 38.1% are female, 61.9% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: MK, Historic site, N1 road (South Africa), Hipster, Israel.

The average Powder coating fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MK, Historic site, N1 road (South Africa), with strongest over-indexing on MK (4.28× the country average). Demographically, the Powder coating audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Powder coating fans

Demographic split for Powder coating audience in United States
MetricValue
Female38.1%
Male61.9%
Average age42.9
Estimated audience size3,416,377

Audience persona

The typical Powder coating fan in United States is more male, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Powder coating in United States
RegionReachAffinity
California552,8381.47×
Texas387,7241.32×
Florida275,3281.19×
New York144,2190.76×
Illinois126,4711.11×
Pennsylvania106,7480.93×
Michigan100,6391.13×
Ohio97,6430.93×
Virginia88,8371.07×
Washington87,6761.28×
North Carolina85,6620.83×
Georgia81,0380.77×
Arizona80,4141.15×
Colorado77,3431.44×
Indiana75,1911.2×
Tennessee74,9761.09×
New Jersey69,4350.8×
Utah57,2421.87×
Wisconsin56,7421.1×
Missouri56,3171.02×
Oregon55,8111.43×
Minnesota52,3541.07×
Kentucky43,9361.03×
South Carolina43,1770.84×
Louisiana41,7770.95×
Oklahoma41,6111.1×
Massachusetts41,3240.61×
Alabama37,0970.78×
Nevada37,0731.12×
Kansas34,8171.29×
Maryland34,2200.58×
Iowa30,6271.09×
Arkansas27,6630.98×
Idaho26,0271.52×
Connecticut24,0060.7×
Mississippi22,5510.8×
Nebraska17,1131×
New Mexico15,4970.9×
West Virginia14,8130.93×
New Hampshire12,4900.93×
Hawaii11,7960.8×
Montana11,2311.18×
Maine9,7620.8×
Rhode Island7,9330.73×
South Dakota7,1760.91×
Alaska6,3840.87×
North Dakota6,3120.9×
Delaware5,5440.59×
Wyoming5,1751.02×
Washington, District of Columbia4,1220.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Powder coating audience
BrandAffinityCategory
MK4.28×Music & Radio
Historic site3.7×Arts & Culture
N1 road (South Africa)3.55×Travel & Leisure
Hipster7.53×Politics & Society
Israel1.57×Travel & Leisure
Hog Hunting2.41×Sports
Vocal harmony2.98×Music & Radio
Irrigation sprinkler6.32×Home & Garden
Monogram2.44×Home & Garden
Keith Stanfield3.73×Movies & TV
Keenan Allen3.55×Sports
Home staging2.78×Home & Garden
Wikia1.63×Internet & Social Media
Hammock camping3.41×Travel & Leisure
Northrop Grumman2.91×Business & Career
Cullinan Diamond7.53×
Goose (band)2.76×Pets & Animals
WESH2.05×Movies & TV
Corona (band)2.4×Music & Radio
Hideki Matsuyama4.43×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Powder coating audience
TraitClusterScore
Career OrientationPOWER1.54
DIY MentalityTHRILL1.36
Need for SecurityCONSERVATISM1.27
IndividualismJOY1.25
PatriotismCONSERVATISM1.24
Quality AwarenessPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Powder coating
CountryShare
United States52.6%
United Kingdom8.9%
Australia5.3%

See Powder coating audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Powder coating have in United States?

Powder coating has an estimated audience of 3,416,377 people in United States, concentrated in California and Texas.

What is the gender split and age of Powder coating fans?

38.1% of Powder coating fans are female, 61.9% are male, with an average age of 42.9 years.

Which brands do Powder coating fans like most?

Powder coating fans show strongest brand affinity for MK (4.28×), Historic site (3.7×), and N1 road (South Africa) (3.55×) over the country average.

Where do Powder coating fans live in United States?

Powder coating fans in United States are most concentrated in California (reach 552,838), Texas (reach 387,724), and Florida (reach 275,328). These three regions account for the largest share of the active audience.

What other brands do Powder coating fans also like?

Beyond Powder coating itself, the audience over-indexes on Historic site (3.7×), N1 road (South Africa) (3.55×), Hipster (7.53×), and Israel (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Powder coating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.