Primary market Audience in United States

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Primary market has an estimated audience of 2,760,650 people in United States. 56.0% are female, 44.0% are male, average age 50.7. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Jingoism, Wok, Israel, headspace.

The average Primary market fan in United States is 50.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Jingoism, Wok, with strongest over-indexing on Lulu 黃路梓茵 (11.96× the country average). Demographically, the Primary market audience skews more female with an average age of 50.7, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Primary market fans

Demographic split for Primary market audience in United States
MetricValue
Female56.0%
Male44.0%
Average age50.7
Estimated audience size2,760,650

Audience persona

The typical Primary market fan in United States is more female, around 50.7 years old, with strong Risk Appetite tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Primary market in United States
RegionReachAffinity
California201,6410.66×
New York183,5901.19×
Texas170,6600.72×
Florida122,7740.66×
Illinois75,6890.82×
Pennsylvania59,9770.65×
Virginia59,6880.89×
New Jersey54,0470.77×
Massachusetts51,2930.94×
Georgia49,1900.58×
North Carolina47,2850.57×
Ohio44,7960.53×
Michigan40,0200.55×
Arizona38,3360.68×
Tennessee34,6180.63×
Missouri28,8290.65×
Indiana28,5270.57×
Wisconsin28,4340.68×
Minnesota27,4370.69×
Washington25,5260.46×
South Carolina25,4600.61×
Louisiana24,5790.69×
Colorado24,4760.56×
Alabama24,2250.63×
Kentucky23,6370.68×
Maryland22,9220.48×
Connecticut20,5490.74×
Mississippi19,5140.86×
Kansas18,6000.85×
Oklahoma18,3660.6×
Arkansas17,3360.76×
Oregon16,9650.54×
Utah16,8630.68×
Iowa16,4800.72×
West Virginia16,1091.25×
Alaska16,0762.72×
Idaho14,8761.07×
Hawaii14,2111.2×
Montana14,0141.83×
Rhode Island13,8851.58×
South Dakota13,8322.17×
North Dakota13,4682.37×
New Hampshire13,2741.22×
Wyoming13,0323.18×
Nebraska12,9980.94×
New Mexico12,9300.93×
Nevada12,8880.48×
Maine12,8101.3×
Vermont12,6062.6×
Delaware11,4781.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Primary market audience
BrandAffinityCategory
Lulu 黃路梓茵11.96×Movies & TV
Jingoism3.44×Politics & Society
Wok9×Food & Beverages
Israel2.5×Travel & Leisure
headspace7.84×Health
Home staging3.48×Home & Garden
Ira Glass10.78×Music & Radio
Goma10.59×Travel & Leisure
Parral, Chihuahua8.86×Travel & Leisure
Chromebook3.28×Technology & Electronics
Vocal harmony2.54×Music & Radio
Grace Slick4.91×Music & Radio
Grinch2.25×Movies & TV
Goop2.93×Internet & Social Media
El Paso County, Colorado6.92×Travel & Leisure
Electrolyte2.38×Health
Stucco3.11×Home & Garden
Hocus Pocus2.3×Movies & TV
Palestine Polytechnic University9.22×Business & Career
Kona Grill4.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Primary market audience
TraitClusterScore
Risk AppetiteTHRILL1.37
IndulgenceJOY1.21
Need for SecurityCONSERVATISM1.21
Price SensitivityPREMIUM1.18
ExtroversionTHRILL1.17
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Primary market
CountryShare
United States65.3%
Poland7.0%
United Kingdom6.7%

See Primary market audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Primary market have in United States?

Primary market has an estimated audience of 2,760,650 people in United States, concentrated in California and New York.

What is the gender split and age of Primary market fans?

56.0% of Primary market fans are female, 44.0% are male, with an average age of 50.7 years.

Which brands do Primary market fans like most?

Primary market fans show strongest brand affinity for Lulu 黃路梓茵 (11.96×), Jingoism (3.44×), and Wok (9×) over the country average.

Where do Primary market fans live in United States?

Primary market fans in United States are most concentrated in California (reach 201,641), New York (reach 183,590), and Texas (reach 170,660). These three regions account for the largest share of the active audience.

What other brands do Primary market fans also like?

Beyond Primary market itself, the audience over-indexes on Jingoism (3.44×), Wok (9×), Israel (2.5×), and headspace (7.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Primary market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.