Prosperity theology Audience in United States

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Prosperity theology has an estimated audience of 416,169 people in United States. 70.4% are female, 29.6% are male, average age 47.3. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Whataburger, Nationality, Zoo Tycoon (series), Goop.

The average Prosperity theology fan in United States is 47.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Whataburger, Nationality, with strongest over-indexing on Elsword (15.56× the country average). Demographically, the Prosperity theology audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Prosperity theology fans

Demographic split for Prosperity theology audience in United States
MetricValue
Female70.4%
Male29.6%
Average age47.3
Estimated audience size416,169

Audience persona

The typical Prosperity theology fan in United States is more female, around 47.3 years old, with strong Quality Awareness tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Prosperity theology in United States
RegionReachAffinity
California40,3250.88×
Texas35,8651×
Florida23,9410.85×
New York16,8300.72×
North Carolina15,0421.2×
Georgia14,9201.16×
Pennsylvania13,9601×
Illinois13,3400.96×
Ohio13,2581.03×
Virginia12,4231.23×
Tennessee11,4341.37×
Michigan11,0851.02×
Washington10,1231.21×
Maryland8,1201.13×
Indiana8,1051.07×
Massachusetts8,0530.98×
Alabama7,7851.34×
Missouri7,6561.14×
Arizona7,6560.9×
Minnesota7,1841.2×
Colorado7,1321.09×
New Jersey7,0140.66×
Kentucky6,7771.3×
South Carolina6,2731×
Oklahoma5,5621.2×
Wisconsin5,5440.89×
Oregon5,5091.15×
Louisiana5,1500.96×
Arkansas4,4491.3×
Iowa3,9411.15×
Mississippi3,6581.07×
Utah3,5560.95×
Kansas3,5201.07×
Connecticut3,1570.76×
Nevada2,4740.61×
Nebraska2,2051.06×
Idaho2,1911.05×
New Mexico1,9040.91×
West Virginia1,8700.96×
Hawaii1,5860.89×
Washington, District of Columbia1,5721.26×
Maine1,2580.84×
New Hampshire1,2150.74×
Montana1,1571×
Alaska8971.01×
Rhode Island8870.67×
Delaware7430.65×
South Dakota7410.77×
North Dakota7210.84×
Vermont6750.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prosperity theology audience
BrandAffinityCategory
Elsword15.56×Games
Whataburger1.67×Food & Beverages
Nationality1.66×Politics & Society
Zoo Tycoon (series)15.56×Games
Goop3.42×Internet & Social Media
Governor of Michigan4.36×Politics & Society
Historic site2.42×Arts & Culture
Grinch1.96×Movies & TV
Hibachi3.65×Food & Beverages
Jeep Wagoneer2.64×Cars & Mobility
Wok2.95×Food & Beverages
Noodle (Gorillaz)1.53×Music & Radio
Cam Ward1.6×Sports
Home staging2.17×Home & Garden
Google Home2.66×Technology & Electronics
Fairy godmother3.05×Literature
headspace3.57×Health
Grace Slick3.2×Music & Radio
Vocal harmony1.64×Music & Radio
Hipster3.43×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prosperity theology audience
TraitClusterScore
Quality AwarenessPREMIUM1.61
Family OrientationCONSERVATISM1.41
PatriotismCONSERVATISM1.36
Community OrientationOPEN1.31
SustainabilityBALANCE1.29
SpiritualityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Prosperity theology
CountryShare
United States74.5%
South Africa5.1%
United Kingdom4.4%

See Prosperity theology audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Prosperity theology have in United States?

Prosperity theology has an estimated audience of 416,169 people in United States, concentrated in California and Texas.

What is the gender split and age of Prosperity theology fans?

70.4% of Prosperity theology fans are female, 29.6% are male, with an average age of 47.3 years.

Which brands do Prosperity theology fans like most?

Prosperity theology fans show strongest brand affinity for Elsword (15.56×), Whataburger (1.67×), and Nationality (1.66×) over the country average.

Where do Prosperity theology fans live in United States?

Prosperity theology fans in United States are most concentrated in California (reach 40,325), Texas (reach 35,865), and Florida (reach 23,941). These three regions account for the largest share of the active audience.

What other brands do Prosperity theology fans also like?

Beyond Prosperity theology itself, the audience over-indexes on Whataburger (1.67×), Nationality (1.66×), Zoo Tycoon (series) (15.56×), and Goop (3.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prosperity theology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.