Pupusa Audience in United States
Pupusa has an estimated audience of 468,717 people in United States. 64.1% are female, 35.9% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Home construction, Panama, Unique Gifts, Justice.
The average Pupusa fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Home construction, Panama, with strongest over-indexing on Nationality (5.64× the country average). Demographically, the Pupusa audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Pupusa fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 37.9 |
| Estimated audience size | 468,717 |
Audience persona
The typical Pupusa fan in United States is more female, around 37.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 105,426 | 2.05× |
| Texas | 75,013 | 1.86× |
| Florida | 33,785 | 1.06× |
| New York | 28,592 | 1.09× |
| North Carolina | 19,456 | 1.38× |
| Virginia | 18,387 | 1.61× |
| Georgia | 16,616 | 1.15× |
| Maryland | 15,133 | 1.88× |
| New Jersey | 14,337 | 1.2× |
| Illinois | 13,876 | 0.89× |
| Arizona | 13,009 | 1.36× |
| Washington | 12,247 | 1.3× |
| Colorado | 10,682 | 1.45× |
| Massachusetts | 10,635 | 1.15× |
| Pennsylvania | 9,735 | 0.62× |
| Nevada | 9,587 | 2.11× |
| Tennessee | 8,568 | 0.91× |
| Indiana | 7,506 | 0.88× |
| Ohio | 7,328 | 0.51× |
| Utah | 7,282 | 1.73× |
| Oregon | 6,978 | 1.3× |
| Michigan | 6,170 | 0.5× |
| Arkansas | 5,926 | 1.53× |
| Minnesota | 5,902 | 0.88× |
| South Carolina | 5,222 | 0.74× |
| Oklahoma | 5,142 | 0.99× |
| Louisiana | 4,922 | 0.81× |
| Missouri | 4,766 | 0.63× |
| Iowa | 4,225 | 1.09× |
| Connecticut | 4,218 | 0.9× |
| Kansas | 4,211 | 1.14× |
| Nebraska | 3,824 | 1.63× |
| Alabama | 3,654 | 0.56× |
| Kentucky | 3,483 | 0.59× |
| Wisconsin | 3,432 | 0.49× |
| Washington, District of Columbia | 2,659 | 1.89× |
| New Mexico | 2,473 | 1.05× |
| Idaho | 2,001 | 0.85× |
| Mississippi | 1,689 | 0.44× |
| Hawaii | 1,553 | 0.77× |
| Rhode Island | 1,428 | 0.96× |
| West Virginia | 951 | 0.44× |
| New Hampshire | 889 | 0.48× |
| Delaware | 839 | 0.65× |
| South Dakota | 707 | 0.65× |
| Montana | 651 | 0.5× |
| Maine | 643 | 0.38× |
| Alaska | 536 | 0.53× |
| Wyoming | 487 | 0.7× |
| North Dakota | 369 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 5.64× | Politics & Society |
| Home construction | 1.71× | Home & Garden |
| Panama | 3.78× | Travel & Leisure |
| Unique Gifts | 1.6× | Shopping |
| Justice | 1.6× | Politics & Society |
| Nurse education | 1.62× | Kids & Family |
| Birthday Gifts | 1.55× | Kids & Family |
| San Pellegrino | 3.41× | Food & Beverages |
| James Madison University | 5.64× | Business & Career |
| Isabela (province) | 5.96× | |
| JTV (Indonesia) | 2.32× | |
| Buying and Selling Real Estate | 3.11× | Home & Garden |
| Mad About You | 4.71× | Movies & TV |
| Penn & Teller | 2.92× | Movies & TV |
| Lebanese cuisine | 2.58× | Food & Beverages |
| Emsworth | 20.36× | Travel & Leisure |
| Warning sign | 3.81× | Cars & Mobility |
| Software widget | 4.65× | Technology & Electronics |
| Dental hygienist | 2.08× | Health |
| Roger Federer | 1.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.46 |
| Indulgence | JOY | 1.26 |
| Need for Security | CONSERVATISM | 1.22 |
| Price Sensitivity | PREMIUM | 1.22 |
| Spirituality | BALANCE | 1.21 |
| Extroversion | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| Canada | 21.2% |
| El Salvador | 18.0% |
See Pupusa audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Pupusa have in United States?
Pupusa has an estimated audience of 468,717 people in United States, concentrated in California and Texas.
What is the gender split and age of Pupusa fans?
64.1% of Pupusa fans are female, 35.9% are male, with an average age of 37.9 years.
Which brands do Pupusa fans like most?
Pupusa fans show strongest brand affinity for Nationality (5.64×), Home construction (1.71×), and Panama (3.78×) over the country average.
Where do Pupusa fans live in United States?
Pupusa fans in United States are most concentrated in California (reach 105,426), Texas (reach 75,013), and Florida (reach 33,785). These three regions account for the largest share of the active audience.
What other brands do Pupusa fans also like?
Beyond Pupusa itself, the audience over-indexes on Home construction (1.71×), Panama (3.78×), Unique Gifts (1.6×), and Justice (1.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pupusa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.