Quarters Audience in United States

Quarters logo

Quarters has an estimated audience of 1,696,081 people in United States. 79.7% are female, 20.3% are male, average age 31.3. Top brand affinities: Combat sport, Dog breed, Elsword, Bank account, Pro-Ject.

Top brand affinities include Combat sport, Dog breed, Elsword, with strongest over-indexing on Combat sport (2.48× the country average). Demographically, the Quarters audience skews more female with an average age of 31.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Quarters fans

Demographic split for Quarters audience in United States
MetricValue
Female79.7%
Male20.3%
Average age31.3
Estimated audience size1,696,081

Audience persona

The typical Quarters fan in United States is more female, around 31.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quarters audience
BrandAffinityCategory
Combat sport2.48×Sports
Dog breed1.58×Pets & Animals
Elsword18.75×Games
Bank account2.73×Business & Career
Pro-Ject3.2×Music & Radio
Israel1.65×Travel & Leisure
Grinch3.1×Movies & TV
UK garage3.9×Music & Radio
Historic site2.96×Arts & Culture
Japanese domestic market3.24×Politics & Society
Home staging3.56×Home & Garden
Vocal harmony3.03×Music & Radio
Google Photos1.54×Technology & Electronics
MothercareKids & Family
Personality3.62×Business & Career
Goop3.19×Internet & Social Media
Racing1.52×Cars & Mobility
Harlow6.59×Travel & Leisure
Personalised Gifts2.25×Home & Garden
Mathcore3.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quarters audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
ExtroversionTHRILL1.48
Early Adopter MentalityPOWER1.39
Luxury OrientationPREMIUM1.37
SustainabilityBALANCE1.36
Risk AppetiteTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Quarters
CountryShare
United States40.8%
India20.4%
Japan7.9%

See Quarters audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Quarters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.