Quill Audience in United States
Quill has an estimated audience of 861,937 people in United States. 58.4% are female, 41.6% are male, average age 33.9. Top regions: Texas, California, Florida. Top brand affinities: Dog breed, 3D printing, Whataburger, Saving, Winemaking.
The average Quill fan in United States is 33.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dog breed, 3D printing, Whataburger, with strongest over-indexing on Dog breed (2.02× the country average). Demographically, the Quill audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Quill fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 33.9 |
| Estimated audience size | 861,937 |
Audience persona
The typical Quill fan in United States is more female, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 111,422 | 1.5× |
| California | 77,005 | 0.81× |
| Florida | 58,784 | 1.01× |
| New York | 45,629 | 0.95× |
| Illinois | 38,555 | 1.34× |
| Georgia | 34,748 | 1.31× |
| Pennsylvania | 28,055 | 0.97× |
| Michigan | 26,831 | 1.19× |
| North Carolina | 26,627 | 1.03× |
| Ohio | 26,086 | 0.98× |
| New Jersey | 19,328 | 0.88× |
| Tennessee | 19,091 | 1.1× |
| Louisiana | 18,621 | 1.68× |
| Virginia | 18,420 | 0.88× |
| Indiana | 18,195 | 1.16× |
| Kentucky | 15,636 | 1.45× |
| Wisconsin | 15,541 | 1.2× |
| Missouri | 14,980 | 1.08× |
| Alabama | 14,754 | 1.23× |
| Washington | 13,415 | 0.78× |
| Maryland | 13,026 | 0.88× |
| South Carolina | 12,996 | 1× |
| Arizona | 12,833 | 0.73× |
| Oklahoma | 10,962 | 1.15× |
| Massachusetts | 10,584 | 0.62× |
| Mississippi | 10,369 | 1.46× |
| Minnesota | 9,831 | 0.8× |
| Kansas | 9,231 | 1.36× |
| Colorado | 9,165 | 0.67× |
| West Virginia | 7,843 | 1.95× |
| Iowa | 7,839 | 1.1× |
| Oregon | 7,794 | 0.79× |
| Arkansas | 7,760 | 1.09× |
| Connecticut | 7,066 | 0.82× |
| Nevada | 4,858 | 0.58× |
| Utah | 4,734 | 0.61× |
| New Mexico | 4,590 | 1.06× |
| Nebraska | 3,940 | 0.91× |
| North Dakota | 2,976 | 1.68× |
| Idaho | 2,695 | 0.62× |
| Maine | 2,511 | 0.81× |
| New Hampshire | 2,276 | 0.67× |
| Washington, District of Columbia | 2,206 | 0.85× |
| South Dakota | 2,024 | 1.02× |
| Rhode Island | 1,959 | 0.71× |
| Montana | 1,937 | 0.81× |
| Hawaii | 1,771 | 0.48× |
| Wyoming | 1,641 | 1.28× |
| Delaware | 1,641 | 0.69× |
| Alaska | 1,090 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.02× | Pets & Animals |
| 3D printing | 4.08× | Technology & Electronics |
| Whataburger | 1.63× | Food & Beverages |
| Saving | 1.83× | Business & Career |
| Winemaking | 2.59× | Food & Beverages |
| IS (Infinite Stratos) | 1.83× | Literature |
| Panama | 1.64× | Travel & Leisure |
| Mortgage insurance | 1.7× | Business & Career |
| ABC 7 Chicago | 1.58× | Movies & TV |
| Temple Grandin | 2.62× | Literature |
| Fox & Friends | 1.66× | Movies & TV |
| Sailor | 1.53× | Travel & Leisure |
| Arnold Palmer | 1.94× | Sports |
| Temple Grandin | 2.36× | Literature |
| Ural Mountains | 3.99× | Travel & Leisure |
| JTV (Indonesia) | 1.57× | |
| WFTV | 1.59× | Movies & TV |
| Tuscany | 1.86× | Travel & Leisure |
| Picnic | 1.81× | Kids & Family |
| Enfamil | 1.76× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.58 |
| Career Orientation | POWER | 1.67 |
| Individualism | JOY | 1.58 |
| Convenience Orientation | PREMIUM | 1.5 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Community Orientation | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.5% |
| United Kingdom | 7.2% |
| Australia | 5.9% |
See Quill audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Quill have in United States?
Quill has an estimated audience of 861,937 people in United States, concentrated in Texas and California.
What is the gender split and age of Quill fans?
58.4% of Quill fans are female, 41.6% are male, with an average age of 33.9 years.
Which brands do Quill fans like most?
Quill fans show strongest brand affinity for Dog breed (2.02×), 3D printing (4.08×), and Whataburger (1.63×) over the country average.
Where do Quill fans live in United States?
Quill fans in United States are most concentrated in Texas (reach 111,422), California (reach 77,005), and Florida (reach 58,784). These three regions account for the largest share of the active audience.
What other brands do Quill fans also like?
Beyond Quill itself, the audience over-indexes on 3D printing (4.08×), Whataburger (1.63×), Saving (1.83×), and Winemaking (2.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Quill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.