Rachel Zoe Audience in United States

Rachel Zoe logo

Rachel Zoe has an estimated audience of 1,569,013 people in United States. 86.1% are female, 13.9% are male, average age 43.5. Top regions: California, New York, Texas. Top brand affinities: Elsword, Mothercare, Mount Kilimanjaro, Bank account, Sub Zero (Official).

The average Rachel Zoe fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Elsword, Mothercare, Mount Kilimanjaro, with strongest over-indexing on Elsword (32.14× the country average). Demographically, the Rachel Zoe audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer

Demographics of Rachel Zoe fans

Demographic split for Rachel Zoe audience in United States
MetricValue
Female86.1%
Male13.9%
Average age43.5
Estimated audience size1,569,013

Audience persona

The typical Rachel Zoe fan in United States is more female, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Rachel Zoe in United States
RegionReachAffinity
California242,5471.41×
New York155,7941.78×
Texas149,1531.11×
Florida133,8861.26×
Illinois62,1431.19×
New Jersey57,8421.45×
Pennsylvania56,7341.07×
Georgia54,9011.14×
North Carolina50,5801.07×
Massachusetts48,4741.57×
Ohio43,9830.91×
Virginia40,8461.07×
Michigan39,7270.97×
Tennessee32,9931.05×
Washington31,6551.01×
Maryland30,7201.14×
Arizona30,4490.95×
Indiana25,4570.89×
South Carolina25,3801.08×
Missouri23,6420.93×
Connecticut23,4401.49×
Louisiana22,8101.13×
Alabama22,4691.03×
Minnesota22,4391×
Wisconsin22,1240.94×
Colorado22,1190.89×
Kentucky17,7830.9×
Oregon17,2420.96×
Oklahoma14,3180.82×
Nevada13,8730.91×
Mississippi12,4540.96×
Utah12,0270.86×
Arkansas11,4320.88×
Kansas10,6990.87×
Iowa10,5480.82×
New Hampshire6,6641.08×
Washington, District of Columbia6,3821.35×
Rhode Island6,3261.27×
Nebraska6,1380.78×
Idaho5,9810.76×
West Virginia5,7920.79×
Hawaii5,6230.83×
New Mexico5,5010.7×
Maine5,4770.97×
Delaware4,3711.01×
Montana2,9810.68×
Vermont2,7621×
South Dakota2,6190.72×
North Dakota2,0920.65×
Alaska1,2650.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rachel Zoe audience
BrandAffinityCategory
Elsword32.14×Games
Mothercare5.27×Kids & Family
Mount Kilimanjaro20.77×Travel & Leisure
Bank account2.88×Business & Career
Sub Zero (Official)10.11×Literature
Home equity1.9×Home & Garden
Arco Iris17×Music & Radio
Natural rubber1.74×Cars & Mobility
Fairfield County, Connecticut8.55×Travel & Leisure
Product design1.59×Business & Career
Iowa River20.21×Travel & Leisure
New York Harbor10.06×Travel & Leisure
headspace6.75×Health
Cachorro3.84×Pets & Animals
Tierra Cali5.17×Travel & Leisure
Goop3.41×Internet & Social Media
Bugatti Chiron6.73×Cars & Mobility
JDSU1.84×Business & Career
Tierra caliente4.53×Travel & Leisure
Stamp collecting2.56×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rachel Zoe audience
TraitClusterScore
SustainabilityBALANCE2.49
Design AffinityPREMIUM2.33
Quality AwarenessPREMIUM2.14
Luxury OrientationPREMIUM2.02
IndulgenceJOY1.96
Sports ActivityPOWER1.56

Worldwide distribution

Worldwide audience distribution share by country for Rachel Zoe
CountryShare
United States66.9%
United Kingdom7.7%
Canada7.4%

See Rachel Zoe audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Rachel Zoe have in United States?

Rachel Zoe has an estimated audience of 1,569,013 people in United States, concentrated in California and New York.

What is the gender split and age of Rachel Zoe fans?

86.1% of Rachel Zoe fans are female, 13.9% are male, with an average age of 43.5 years.

Which brands do Rachel Zoe fans like most?

Rachel Zoe fans show strongest brand affinity for Elsword (32.14×), Mothercare (5.27×), and Mount Kilimanjaro (20.77×) over the country average.

Where do Rachel Zoe fans live in United States?

Rachel Zoe fans in United States are most concentrated in California (reach 242,547), New York (reach 155,794), and Texas (reach 149,153). These three regions account for the largest share of the active audience.

What other brands do Rachel Zoe fans also like?

Beyond Rachel Zoe itself, the audience over-indexes on Mothercare (5.27×), Mount Kilimanjaro (20.77×), Bank account (2.88×), and Sub Zero (Official) (10.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel Zoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.