Rascasse Audience Intelligence

Rachel Zoe Audience in United States

A data profile of the people who buy, follow and care about Rachel Zoe in United States — modelled from more than twelve digital signal sources. Rachel Zoe has an estimated audience of 1,779,463 people in United States.

#16among Social media influencer in United States#2965among Person in United States#683in Fashion & Accessoires

The average Rachel Zoe fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Rick Owens, Zoe Saldana, Emily Ratajkowski, with strongest over-indexing on Rick Owens (24.94× the country average).

Demographically, the Rachel Zoe audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rachel Zoe fan in United States is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Rick Owens.

Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rachel Zoe profile in United States.

Audience size
1.8M
in United States
Gender
86.1%♀
13.9% male
Age
43.5
average years
Country rank
#15598
Person in United States
Fig. 01

Search interest · 12-month trend

+107%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rachel Zoe fans

86.1% are female, 13.9% are male, average age 43.5.

Fig. 02

Gender split

86.1%
Female
13.9%
Male
Demographic split for Rachel Zoe audience in United States
MetricValue
Female86.1%
Male13.9%
Average age43.5
Estimated audience size1,779,463
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Rachel Zoe audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3920%
40-4926%
50+28%
Fig. 04

Worldwide distribution

66.9%

of the worldwide Rachel Zoe audience comes from United States.

Worldwide audience distribution share by country for Rachel Zoe
CountryShare
United States66.9%
United Kingdom8.2%
Canada7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rachel Zoe audience in United States is strongest.

Fig. 05

Top regions by affinity

Rachel Zoe fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.53×
02New Jersey~60K1.50×
03Connecticut~20K1.40×
04Massachusetts~40K1.39×
05California~200K1.36×
06Rhode Island~7K1.31×
07Washington, District of Columbia~6K1.25×
08Illinois~60K1.22×
09Florida~100K1.19×
10Pennsylvania~60K1.15×
11Maryland~30K1.09×
12Louisiana~20K1.09×
13New Hampshire~7K1.09×
14Delaware~5K1.06×
15South Carolina~20K1.04×
16Maine~6K1.04×
17Arizona~30K1.03×
18Colorado~30K1.03×
19Tennessee~30K1.02×
20Minnesota~20K1.02×
21Virginia~40K1.01×
22Washington~30K1.01×
23Georgia~50K1.00×
24North Carolina~50K0.99×
25Michigan~40K0.99×
26Wisconsin~20K0.99×
27Oregon~20K0.99×
28Ohio~50K0.98×
29Missouri~20K0.98×
30Texas~100K0.97×
31Nevada~10K0.96×
32Vermont~3K0.96×
33Alabama~20K0.92×
34Indiana~30K0.91×
35Oklahoma~20K0.90×
36Mississippi~10K0.89×
37Arkansas~10K0.89×
38Nebraska~7K0.88×
39Idaho~7K0.88×
40Kentucky~20K0.87×
41Iowa~10K0.87×
42Kansas~10K0.87×
43Montana~4K0.86×
44West Virginia~6K0.85×
45North Dakota~3K0.83×
46Utah~10K0.82×
47Hawaii~6K0.82×
48South Dakota~3K0.81×
49New Mexico~6K0.77×
50Alaska~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Rachel Zoe, United States
0.68×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rachel Zoe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rachel Zoe audience
#·InterestCategoryAffinity×
01StormzyMusic & Radio52.88×
02Rick OwensFashion & Accessoires24.94×
03Larry PagePolitics & Society21.35×
04Emily RatajkowskiFashion & Accessoires16.80×
05Kit HaringtonMovies & TV15.78×
06Irina ShaykFashion & Accessoires14.76×
07Zoe SaldanaMovies & TV13.68×
08TissotFashion & Accessoires13.55×
09Cyndi LauperMusic & Radio13.54×
10Charli XCXMusic & Radio11.84×
11Bikram YogaHealth9.03×
12Kendall JennerFashion & Accessoires8.03×
13Yin yogaSports7.92×
14Bottega VenetaFashion & Accessoires7.37×
15Marc JacobsFashion & Accessoires7.26×
16Tory BurchFashion & Accessoires5.75×
17BalenciagaFashion & Accessoires4.99×
18Ariana GrandeMusic & Radio4.67×
19Louis VuittonFashion & Accessoires3.94×
20Trader Joe'sShopping3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rachel Zoe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rachel Zoe audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.45×
Design AffinityPREMIUM2.18×
Quality AwarenessPREMIUM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rachel Zoe audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.78×
IndividualismJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rachel Zoe have in United States?

Rachel Zoe has an estimated audience of 1,779,463 people in United States, concentrated in California and New York.

02

What is the gender split and age of Rachel Zoe fans?

86.1% of Rachel Zoe fans are female, 13.9% are male, with an average age of 43.5 years.

03

Which brands do Rachel Zoe fans like most?

Rachel Zoe fans show strongest brand affinity for Rick Owens (24.94×), Zoe Saldana (13.68×), and Emily Ratajkowski (16.8×) over the country average.

04

Where do Rachel Zoe fans live in United States?

Rachel Zoe fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rachel Zoe fans also like?

Beyond Rachel Zoe itself, the audience over-indexes on Zoe Saldana (13.68×), Emily Ratajkowski (16.8×), Kit Harington (15.78×), and Cyndi Lauper (13.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel Zoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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