Rachel Zoe Audience in United States

Rachel Zoe logo

Rachel Zoe has an estimated audience of 1,569,013 people in United States. 86.1% are female, 13.9% are male, average age 43.5. Top regions: California, New York, Texas. Top brand affinities: Zoe Saldana, Autism Awareness, Rick Owens, Diabetes mellitus awareness, Kit Harington.

The average Rachel Zoe fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Zoe Saldana, Autism Awareness, Rick Owens, with strongest over-indexing on Zoe Saldana (35.4× the country average). Demographically, the Rachel Zoe audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer

Demographics of Rachel Zoe fans

Demographic split for Rachel Zoe audience in United States
MetricValue
Female86.1%
Male13.9%
Average age43.5
Estimated audience size1,569,013

Audience persona

The typical Rachel Zoe fan in United States is more female, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Zoe Saldana.

Top regions in United States

Top regions ranked by reach for Rachel Zoe in United States
RegionReachAffinity
California242,5471.41×
New York155,7941.78×
Texas149,1531.11×
Florida133,8861.26×
Illinois62,1431.19×
New Jersey57,8421.45×
Pennsylvania56,7341.07×
Georgia54,9011.14×
North Carolina50,5801.07×
Massachusetts48,4741.57×
Ohio43,9830.91×
Virginia40,8461.07×
Michigan39,7270.97×
Tennessee32,9931.05×
Washington31,6551.01×
Maryland30,7201.14×
Arizona30,4490.95×
Indiana25,4570.89×
South Carolina25,3801.08×
Missouri23,6420.93×
Connecticut23,4401.49×
Louisiana22,8101.13×
Alabama22,4691.03×
Minnesota22,4391×
Wisconsin22,1240.94×
Colorado22,1190.89×
Kentucky17,7830.9×
Oregon17,2420.96×
Oklahoma14,3180.82×
Nevada13,8730.91×
Mississippi12,4540.96×
Utah12,0270.86×
Arkansas11,4320.88×
Kansas10,6990.87×
Iowa10,5480.82×
New Hampshire6,6641.08×
Washington, District of Columbia6,3821.35×
Rhode Island6,3261.27×
Nebraska6,1380.78×
Idaho5,9810.76×
West Virginia5,7920.79×
Hawaii5,6230.83×
New Mexico5,5010.7×
Maine5,4770.97×
Delaware4,3711.01×
Montana2,9810.68×
Vermont2,7621×
South Dakota2,6190.72×
North Dakota2,0920.65×
Alaska1,2650.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rachel Zoe audience
BrandAffinityCategory
Zoe Saldana35.4×Movies & TV
Autism Awareness19.03×Health
Rick Owens31.88×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Kit Harington33.91×Movies & TV
Kia Sportage32.14×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Charli XCX18.2×Music & Radio
Emilia Clarke15.66×Movies & TV
Income tax13.19×Business & Career
MSN4.23×News
Tissot20.21×Fashion & Accessoires
Diane Keaton6.2×Movies & TV
Marni (clothing)25.77×Fashion & Accessoires
Tory Burch7.36×Fashion & Accessoires
Audrey Hepburn14.18×Movies & TV
Capital One3.73×Business & Career
Nicole Kidman8.29×Movies & TV
Honda HR-V22.45×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rachel Zoe audience
TraitClusterScore
SustainabilityBALANCE2.49
Design AffinityPREMIUM2.33
Quality AwarenessPREMIUM2.14
Luxury OrientationPREMIUM2.02
IndulgenceJOY1.96
Sports ActivityPOWER1.56

Worldwide distribution

Worldwide audience distribution share by country for Rachel Zoe
CountryShare
United States66.9%
United Kingdom7.7%
Canada7.4%

See Rachel Zoe audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Rachel Zoe have in United States?

Rachel Zoe has an estimated audience of 1,569,013 people in United States, concentrated in California and New York.

What is the gender split and age of Rachel Zoe fans?

86.1% of Rachel Zoe fans are female, 13.9% are male, with an average age of 43.5 years.

Which brands do Rachel Zoe fans like most?

Rachel Zoe fans show strongest brand affinity for Zoe Saldana (35.4×), Autism Awareness (19.03×), and Rick Owens (31.88×) over the country average.

Where do Rachel Zoe fans live in United States?

Rachel Zoe fans in United States are most concentrated in California (reach 242,547), New York (reach 155,794), and Texas (reach 149,153). These three regions account for the largest share of the active audience.

What other brands do Rachel Zoe fans also like?

Beyond Rachel Zoe itself, the audience over-indexes on Autism Awareness (19.03×), Rick Owens (31.88×), Diabetes mellitus awareness (12.48×), and Kit Harington (33.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel Zoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.