Radio drama Audience in United States

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Radio drama has an estimated audience of 434,634 people in United States. 49.0% are female, 51.0% are male, average age 38.4. Top regions: California, Texas, New York. Top brand affinities: Vocal harmony, Israel, Grinch, Goop, Dog breed.

The average Radio drama fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vocal harmony, Israel, Grinch, with strongest over-indexing on Vocal harmony (13.29× the country average). Demographically, the Radio drama audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Radio drama fans

Demographic split for Radio drama audience in United States
MetricValue
Female49.0%
Male51.0%
Average age38.4
Estimated audience size434,634

Audience persona

The typical Radio drama fan in United States is balanced, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Radio drama in United States
RegionReachAffinity
California29,9480.63×
Texas15,5630.42×
New York13,6040.56×
Florida9,3070.32×
Michigan7,3050.64×
Illinois6,8970.48×
Massachusetts6,6040.77×
Pennsylvania6,3860.44×
Virginia5,9460.56×
Washington5,9240.68×
Georgia5,6840.42×
Ohio5,5030.41×
North Carolina5,1160.39×
Missouri5,1160.73×
Kentucky4,9350.91×
Oregon4,7040.94×
Louisiana4,3620.78×
New Jersey4,2420.38×
Indiana4,1820.53×
Minnesota3,9670.64×
Arizona3,8870.44×
Maryland3,6980.49×
Tennessee3,6400.42×
Oklahoma3,5100.73×
Mississippi3,4630.97×
Arkansas3,3330.93×
Wisconsin3,2290.49×
Alabama3,1050.51×
Kansas2,8610.84×
West Virginia2,8591.41×
Alaska2,8533.07×
Colorado2,7800.41×
Iowa2,7160.76×
South Carolina2,7110.41×
Idaho2,6401.21×
Hawaii2,5221.35×
Connecticut2,4950.57×
Montana2,4872.06×
New Mexico2,4861.14×
Nevada2,4780.59×
South Dakota2,4552.44×
North Dakota2,3902.68×
New Hampshire2,3551.38×
Wyoming2,3133.59×
Nebraska2,3071.06×
Rhode Island2,2741.64×
Maine2,2731.46×
Utah2,2440.58×
Vermont2,2372.93×
Delaware2,0371.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Radio drama audience
BrandAffinityCategory
Vocal harmony13.29×Music & Radio
Israel4.24×Travel & Leisure
Grinch7.74×Movies & TV
Goop7.52×Internet & Social Media
Dog breed1.65×Pets & Animals
Product design2.32×Business & Career
Wok7.55×Food & Beverages
Google Home6.7×Technology & Electronics
Strategic human resource planning9.42×Business & Career
Jeep Grand Cherokee (WJ)5.53×Cars & Mobility
Corona (band)5.01×Music & Radio
Grace Slick7.63×Music & Radio
Hibachi6.81×Food & Beverages
Pro-Ject3.4×Music & Radio
Jeep Wagoneer4.53×Cars & Mobility
Home equity1.54×Home & Garden
Jingoism1.65×Politics & Society
Grammarly3.45×Business & Career
Gift registry8.8×Kids & Family
La Jolla6.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Radio drama audience
TraitClusterScore
Early Adopter MentalityPOWER1.84
TraditionCONSERVATISM1.76
Risk AppetiteTHRILL1.69
IndividualismJOY1.53
SustainabilityBALANCE1.49
PatriotismCONSERVATISM1.48

Worldwide distribution

Worldwide audience distribution share by country for Radio drama
CountryShare
Germany33.5%
United States21.0%
United Kingdom5.7%

See Radio drama audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Radio drama have in United States?

Radio drama has an estimated audience of 434,634 people in United States, concentrated in California and Texas.

What is the gender split and age of Radio drama fans?

49.0% of Radio drama fans are female, 51.0% are male, with an average age of 38.4 years.

Which brands do Radio drama fans like most?

Radio drama fans show strongest brand affinity for Vocal harmony (13.29×), Israel (4.24×), and Grinch (7.74×) over the country average.

Where do Radio drama fans live in United States?

Radio drama fans in United States are most concentrated in California (reach 29,948), Texas (reach 15,563), and New York (reach 13,604). These three regions account for the largest share of the active audience.

What other brands do Radio drama fans also like?

Beyond Radio drama itself, the audience over-indexes on Israel (4.24×), Grinch (7.74×), Goop (7.52×), and Dog breed (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Radio drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.