Rat rod Audience in United States

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Rat rod has an estimated audience of 2,247,144 people in United States. 23.5% are female, 76.5% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Hipster, Israel, Urban Outfitters, N1 road (South Africa).

The average Rat rod fan in United States is 45.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Hipster, Israel, with strongest over-indexing on Home equity (13.9× the country average). Demographically, the Rat rod audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Rat rod fans

Demographic split for Rat rod audience in United States
MetricValue
Female23.5%
Male76.5%
Average age45.7
Estimated audience size2,247,144

Audience persona

The typical Rat rod fan in United States is more male, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Rat rod in United States
RegionReachAffinity
California180,4790.73×
Texas173,0000.9×
Florida105,1640.69×
Ohio65,5940.95×
North Carolina61,8530.91×
Michigan60,0401.02×
Pennsylvania59,8260.79×
Illinois56,8790.76×
New York56,6890.45×
Missouri53,8241.49×
Tennessee53,6811.19×
Indiana52,1941.27×
Georgia50,7690.73×
Arizona50,3671.1×
Washington49,6091.1×
Colorado39,4201.11×
Virginia37,2910.68×
Oklahoma36,4871.46×
Minnesota36,2421.13×
Wisconsin36,1241.07×
Kentucky34,3481.22×
South Carolina33,4210.99×
Alabama31,3761×
Oregon29,9921.16×
Utah28,6291.42×
Arkansas28,3491.53×
Louisiana27,6770.96×
Iowa27,0661.46×
Kansas23,7361.34×
Massachusetts22,9100.52×
Nevada21,8231×
New Jersey21,7860.38×
Mississippi19,3031.04×
Idaho18,5601.65×
Maryland16,4350.43×
New Mexico14,1151.25×
Nebraska13,4371.19×
Connecticut13,0690.58×
West Virginia12,7051.21×
Montana9,1791.47×
New Hampshire8,6350.98×
Maine8,3331.04×
North Dakota6,9621.51×
Hawaii5,9520.62×
South Dakota5,4861.06×
Wyoming5,1681.55×
Alaska4,0830.85×
Rhode Island3,9410.55×
Delaware2,8640.46×
Vermont2,6960.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rat rod audience
BrandAffinityCategory
Home equity13.9×Home & Garden
Hipster22.69×Politics & Society
Israel4.8×Travel & Leisure
Urban Outfitters3.5×Shopping
N1 road (South Africa)6.76×Travel & Leisure
Minnesota2.84×Travel & Leisure
Vocal harmony5.77×Music & Radio
Keith Stanfield8.16×Movies & TV
Hibachi8.54×Food & Beverages
MK4.26×Music & Radio
Grinch3.92×Movies & TV
Diane Sawyer8.42×Movies & TV
Governor of Michigan6.28×Politics & Society
Goop4.51×Internet & Social Media
Wok5.51×Food & Beverages
Google Home5.25×Technology & Electronics
No Escape (1994 film)9.02×Movies & TV
Acoustic music3.45×Music & Radio
3D printing1.89×Technology & Electronics
Hog Hunting2.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rat rod audience
TraitClusterScore
PatriotismCONSERVATISM2.65
DIY MentalityTHRILL1.54
Need for SecurityCONSERVATISM1.52
Risk AppetiteTHRILL1.5
ExtroversionTHRILL1.47
IndividualismJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Rat rod
CountryShare
United States59.3%
Australia6.3%
Canada5.6%

See Rat rod audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Rat rod have in United States?

Rat rod has an estimated audience of 2,247,144 people in United States, concentrated in California and Texas.

What is the gender split and age of Rat rod fans?

23.5% of Rat rod fans are female, 76.5% are male, with an average age of 45.7 years.

Which brands do Rat rod fans like most?

Rat rod fans show strongest brand affinity for Home equity (13.9×), Hipster (22.69×), and Israel (4.8×) over the country average.

Where do Rat rod fans live in United States?

Rat rod fans in United States are most concentrated in California (reach 180,479), Texas (reach 173,000), and Florida (reach 105,164). These three regions account for the largest share of the active audience.

What other brands do Rat rod fans also like?

Beyond Rat rod itself, the audience over-indexes on Hipster (22.69×), Israel (4.8×), Urban Outfitters (3.5×), and N1 road (South Africa) (6.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rat rod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.