Rawhide (material) Audience in United States

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Rawhide (material) has an estimated audience of 404,333 people in United States. 64.3% are female, 35.7% are male, average age 36.9. Top regions: California, Arizona, Texas. Top brand affinities: Minnesota, Pillow, Fairy godmother, JDSU, Historic site.

The average Rawhide (material) fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Minnesota, Pillow, Fairy godmother, with strongest over-indexing on Minnesota (1.88× the country average). Demographically, the Rawhide (material) audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Rawhide (material) fans

Demographic split for Rawhide (material) audience in United States
MetricValue
Female64.3%
Male35.7%
Average age36.9
Estimated audience size404,333

Audience persona

The typical Rawhide (material) fan in United States is more female, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Rawhide (material) in United States
RegionReachAffinity
California37,9290.85×
Arizona36,4834.42×
Texas27,8100.8×
Florida18,0970.66×
New York14,9190.66×
Tennessee13,1231.62×
Illinois11,7980.88×
Wisconsin11,1111.83×
Ohio10,6000.85×
North Carolina10,3700.85×
Pennsylvania10,2210.75×
Michigan9,5770.91×
Georgia8,9170.72×
Virginia7,6740.78×
Washington6,8710.85×
New Jersey6,8440.67×
Indiana6,7090.91×
Missouri6,6351.02×
Alabama6,5141.15×
Louisiana6,3581.22×
Colorado5,5400.87×
Massachusetts5,4010.68×
South Carolina5,3570.88×
Minnesota5,0830.88×
Oklahoma4,9731.11×
Kentucky4,7150.93×
Maryland4,3660.63×
Kansas4,3611.37×
Oregon4,1810.9×
Iowa3,4971.05×
Arkansas3,4131.02×
Nevada3,2820.84×
Mississippi3,0840.93×
Utah2,8300.78×
Connecticut2,6340.65×
Nebraska2,2001.08×
New Mexico2,1851.08×
Idaho1,8710.92×
West Virginia1,8400.98×
Wyoming1,5312.56×
Montana1,2831.14×
Maine1,1890.82×
New Hampshire1,1100.7×
Hawaii9740.56×
Washington, District of Columbia8710.72×
South Dakota8080.86×
Alaska7760.9×
Delaware7580.68×
North Dakota7560.91×
Rhode Island7060.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rawhide (material) audience
BrandAffinityCategory
Minnesota1.88×Travel & Leisure
Pillow1.52×Home & Garden
Fairy godmother4.13×Literature
JDSU1.69×Business & Career
Historic site2.31×Arts & Culture
Governor of Michigan3.72×Politics & Society
Elsword7.9×Games
Goop2.46×Internet & Social Media
Urban horticulture1.53×Home & Garden
Home staging2.22×Home & Garden
Hibachi3.28×Food & Beverages
headspace3.69×Health
Wok2.41×Food & Beverages
Cherish (group)4×Music & Radio
N1 road (South Africa)1.51×Travel & Leisure
Google Home2.36×Technology & Electronics
HydraFacial2.89×Beauty & Wellness
Stamp collecting1.64×Home & Garden
Hipster3.17×Politics & Society
Jeep Wagoneer1.75×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rawhide (material) audience
TraitClusterScore
Quality AwarenessPREMIUM1.94
DIY MentalityTHRILL1.58
IndividualismJOY1.41
Urban LifestyleOPEN1.4
Community OrientationOPEN1.29
Career OrientationPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Rawhide (material)
CountryShare
United States52.4%
Canada6.5%
United Kingdom5.2%

See Rawhide (material) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Rawhide (material) have in United States?

Rawhide (material) has an estimated audience of 404,333 people in United States, concentrated in California and Arizona.

What is the gender split and age of Rawhide (material) fans?

64.3% of Rawhide (material) fans are female, 35.7% are male, with an average age of 36.9 years.

Which brands do Rawhide (material) fans like most?

Rawhide (material) fans show strongest brand affinity for Minnesota (1.88×), Pillow (1.52×), and Fairy godmother (4.13×) over the country average.

Where do Rawhide (material) fans live in United States?

Rawhide (material) fans in United States are most concentrated in California (reach 37,929), Arizona (reach 36,483), and Texas (reach 27,810). These three regions account for the largest share of the active audience.

What other brands do Rawhide (material) fans also like?

Beyond Rawhide (material) itself, the audience over-indexes on Pillow (1.52×), Fairy godmother (4.13×), JDSU (1.69×), and Historic site (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rawhide (material). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.