Rascasse Audience Intelligence

Record Store Day Audience in United States

A data profile of the people who buy, follow and care about Record Store Day in United States — modelled from more than twelve digital signal sources. Record Store Day has an estimated audience of 323,708 people in United States.

#55among Music festival in United States#596among Event in United States#6754in Music & Radio

The average Record Store Day fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include M6 (TV channel), Discogs, Vinyl Records, with strongest over-indexing on M6 (TV channel) (7000× the country average).

Demographically, the Record Store Day audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Record Store Day fan in United States is more male, around 36.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for M6 (TV channel).

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Record Store Day profile in United States.

Audience size
324K
in United States
Gender
37.4%♀
62.6% male
Age
36.3
average years
Country rank
#46460
Event in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Record Store Day fans

37.4% are female, 62.6% are male, average age 36.3.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Record Store Day audience in United States
MetricValue
Female37.4%
Male62.6%
Average age36.3
Estimated audience size323,708
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Record Store Day audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Record Store Day audience comes from United States.

Worldwide audience distribution share by country for Record Store Day
CountryShare
United States25.0%
Japan8.6%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Record Store Day audience in United States is strongest.

Fig. 05

Top regions by affinity

Record Store Day fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~6K1.73×
02Washington~10K1.62×
03Vermont<1K1.35×
04Maine~2K1.32×
05Utah~4K1.31×
06Colorado~6K1.24×
07New Hampshire~2K1.18×
08Minnesota~5K1.15×
09Idaho~2K1.14×
10Alaska<1K1.13×
11Montana<1K1.12×
12Massachusetts~7K1.11×
13Arizona~7K1.10×
14Pennsylvania~10K1.08×
15West Virginia~2K1.08×
16California~40K1.07×
17Michigan~9K1.07×
18Ohio~10K1.06×
19Missouri~5K1.06×
20Wisconsin~5K1.05×
21Connecticut~3K1.03×
22Kentucky~4K1.01×
23Nevada~3K1.01×
24Arkansas~3K1.01×
25Indiana~6K1.00×
26Illinois~10K0.99×
27Rhode Island~1K0.99×
28Kansas~2K0.98×
29Tennessee~6K0.95×
30Oklahoma~3K0.95×
31Nebraska~2K0.94×
32Virginia~7K0.93×
33Maryland~5K0.93×
34Iowa~2K0.93×
35Washington, District of Columbia<1K0.91×
36South Dakota<1K0.91×
37North Carolina~9K0.90×
38Delaware<1K0.89×
39North Dakota<1K0.89×
40New York~20K0.87×
41New Jersey~7K0.81×
42New Mexico~1K0.79×
43Alabama~3K0.76×
44Georgia~7K0.75×
45Texas~20K0.72×
46South Carolina~3K0.71×
47Florida~20K0.70×
48Louisiana~3K0.70×
49Mississippi~2K0.69×
50Hawaii<1K0.62×
Fig. 06

Affinity by region

Affinity by region — Record Store Day, United States
0.62×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Record Store Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Record Store Day audience
#·InterestCategoryAffinity×
01M6 (TV channel)Movies & TV7000.00×
02Robert Williams (artist)Person31.98×
03Fuse (TV channel)Movies & TV29.52×
04Red Bull RecordsMusic & Radio28.53×
05DiscogsMusic & Radio27.99×
06Mongoose (bicycles)Cars & Mobility22.13×
07Record shopMusic & Radio15.66×
08Voodoo DoughnutFood & Beverages14.75×
09Skateboarder (magazine)Sports13.89×
10Vinyl RecordsMusic & Radio10.59×
11HarmonicaMusic & Radio8.04×
12Electronic musical instrumentMusic & Radio6.25×
13Diet foodFood & Beverages6.17×
14Tattoo artistBeauty & Wellness5.77×
15Donald Trump Jr.Politics & Society5.16×
16Nativity of JesusPolitics & Society5.14×
17DeviantArtInternet & Social Media4.72×
18Consumer electronicsTechnology & Electronics1.70×
19MoviesMovies & TV1.60×
20MusicBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Record Store Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Record Store Day audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.57×
Design AffinityPREMIUM1.45×
Luxury OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Record Store Day audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
Family OrientationCONSERVATISM0.99×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Record Store Day have in United States?

Record Store Day has an estimated audience of 323,708 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Record Store Day fans?

37.4% of Record Store Day fans are female, 62.6% are male, with an average age of 36.3 years.

03

Which brands do Record Store Day fans like most?

Record Store Day fans show strongest brand affinity for M6 (TV channel) (7000×), Discogs (27.99×), and Vinyl Records (10.59×) over the country average.

04

Where do Record Store Day fans live in United States?

Record Store Day fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Record Store Day fans also like?

Beyond Record Store Day itself, the audience over-indexes on Discogs (27.99×), Vinyl Records (10.59×), Red Bull Records (28.53×), and Record shop (15.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Record Store Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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