Record Store Day Audience in United States

Record Store Day logo

Record Store Day has an estimated audience of 322,272 people in United States. 37.4% are female, 62.6% are male, average age 36.3. Top regions: California, Texas, New York. Top brand affinities: M6 (TV channel), Discogs, Vinyl Records, Record shop, Fuse (TV channel).

The average Record Store Day fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include M6 (TV channel), Discogs, Vinyl Records, with strongest over-indexing on M6 (TV channel) (7000× the country average). Demographically, the Record Store Day audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Record Store Day fans

Demographic split for Record Store Day audience in United States
MetricValue
Female37.4%
Male62.6%
Average age36.3
Estimated audience size322,272

Audience persona

The typical Record Store Day fan in United States is more male, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for M6 (TV channel).

Top regions in United States

Top regions ranked by reach for Record Store Day in United States
RegionReachAffinity
California40,7451.15×
Texas20,8140.75×
New York16,7950.93×
Florida15,7450.72×
Pennsylvania12,2881.13×
Washington11,2231.74×
Illinois11,1421.04×
Ohio10,9951.11×
Michigan9,0251.07×
North Carolina8,8960.92×
Georgia7,6300.77×
Virginia7,6160.97×
Arizona7,4301.13×
Massachusetts7,3801.16×
New Jersey6,8310.83×
Colorado6,6421.31×
Oregon6,5881.78×
Tennessee6,4821×
Indiana5,9061×
Missouri5,5441.07×
Minnesota5,3861.17×
Wisconsin5,2301.08×
Maryland5,1480.93×
Kentucky3,9910.99×
Utah3,9531.37×
South Carolina3,4460.71×
Alabama3,3930.75×
Oklahoma3,2670.91×
Nevada3,2231.03×
Connecticut3,1040.96×
Louisiana2,9100.7×
Arkansas2,6390.99×
Kansas2,4430.96×
Iowa2,4340.92×
Idaho1,7591.09×
Mississippi1,6570.62×
Maine1,5351.33×
New Hampshire1,4701.16×
West Virginia1,4650.98×
Nebraska1,4470.9×
New Mexico1,2370.77×
Rhode Island1,0190.99×
Montana9791.09×
Washington, District of Columbia9060.93×
Hawaii7900.57×
Delaware7850.88×
Vermont7301.29×
Alaska6861×
South Dakota6260.84×
North Dakota5010.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Record Store Day audience
BrandAffinityCategory
M6 (TV channel)7000×Movies & TV
Discogs27.99×Music & Radio
Vinyl Records10.59×Music & Radio
Record shop15.66×Music & Radio
Fuse (TV channel)29.52×Movies & TV
Harmonica8.04×Music & Radio
Mongoose (bicycles)22.13×Cars & Mobility
Electronic musical instrument6.25×Music & Radio
Diet food6.17×Food & Beverages
Tattoo artist5.77×Beauty & Wellness
Nativity of Jesus5.14×Politics & Society
Consumer electronics1.7×Technology & Electronics
Music1.57×Business & Career
DeviantArt4.72×Internet & Social Media
Movies1.6×Movies & TV
Voodoo Doughnut14.75×Food & Beverages
Live events1.61×Music & Radio
Popular music2.26×Music & Radio
APC (magazine)27.59×Technology & Electronics
Album4.44×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Record Store Day audience
TraitClusterScore
Early Adopter MentalityPOWER1.84
SustainabilityBALANCE1.83
IndulgenceJOY1.8
Pet OwnershipJOY1.46
LGBTQ+ IdentityOPEN1.43
Design AffinityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Record Store Day
CountryShare
United States25.0%
Japan8.6%
United Kingdom7.3%

See Record Store Day audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Record Store Day have in United States?

Record Store Day has an estimated audience of 322,272 people in United States, concentrated in California and Texas.

What is the gender split and age of Record Store Day fans?

37.4% of Record Store Day fans are female, 62.6% are male, with an average age of 36.3 years.

Which brands do Record Store Day fans like most?

Record Store Day fans show strongest brand affinity for M6 (TV channel) (7000×), Discogs (27.99×), and Vinyl Records (10.59×) over the country average.

Where do Record Store Day fans live in United States?

Record Store Day fans in United States are most concentrated in California (reach 40,745), Texas (reach 20,814), and New York (reach 16,795). These three regions account for the largest share of the active audience.

What other brands do Record Store Day fans also like?

Beyond Record Store Day itself, the audience over-indexes on Discogs (27.99×), Vinyl Records (10.59×), Record shop (15.66×), and Fuse (TV channel) (29.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Record Store Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.