Recover Audience in United States
Recover has an estimated audience of 895,064 people in United States. 60.3% are female, 39.7% are male, average age 40.5. Top brand affinities: Horoscope, Kia Sportage, Property insurance, Day trading, Whole grain.
Top brand affinities include Horoscope, Kia Sportage, Property insurance, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Recover audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Recover fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.5 |
| Estimated audience size | 895,064 |
Audience persona
The typical Recover fan in United States is more female, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 13.08× | Health |
| Kia Sportage | 20.56× | Cars & Mobility |
| Property insurance | 14.65× | Home & Garden |
| Day trading | 9.26× | Business & Career |
| Whole grain | 10.49× | Food & Beverages |
| Roulette | 10.46× | Games |
| Pet insurance | 11.11× | Pets & Animals |
| Critical illness insurance | 12.43× | Business & Career |
| Blended whiskey | 7.95× | Food & Beverages |
| Indianapolis Motor Speedway | 8.74× | Sports |
| Home inspection | 10.58× | Home & Garden |
| Term life insurance | 9.97× | Business & Career |
| Honda HR-V | 13.89× | Cars & Mobility |
| Prepackaged meal | 8.65× | Food & Beverages |
| Cross-country skiing | 8.16× | Sports |
| Boston Marathon | 7.91× | Sports |
| Hobby Lobby | 1.92× | Home & Garden |
| Camel (cigarette) | 10.82× | Food & Beverages |
| Glam rock | 9.81× | Music & Radio |
| General insurance | 9.59× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.87 |
| Luxury Orientation | PREMIUM | 1.71 |
| Extroversion | THRILL | 1.22 |
| Sports Activity | POWER | 1.05 |
| Mindfulness | BALANCE | 1.03 |
| Social Media Usage | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 34.1% |
| United States | 16.4% |
| India | 8.6% |
See Recover audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Recover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.