Reggae dancehall Audience in United States
Reggae dancehall has an estimated audience of 866,218 people in United States. 56.0% are female, 44.0% are male, average age 27.7. Top regions: New York, Texas, Florida. Top brand affinities: Japanese domestic market, Product design, Pro-Ject, Electrolyte, Cachorro.
The average Reggae dancehall fan in United States is 27.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, Florida. Top brand affinities include Japanese domestic market, Product design, Pro-Ject, with strongest over-indexing on Japanese domestic market (15.84× the country average). Demographically, the Reggae dancehall audience skews more female with an average age of 27.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 41 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Reggae dancehall fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 27.7 |
| Estimated audience size | 866,218 |
Audience persona
The typical Reggae dancehall fan in United States is more female, around 27.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Japanese domestic market.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 60,445 | 1.25× |
| Texas | 37,682 | 0.51× |
| Florida | 33,526 | 0.57× |
| Georgia | 30,776 | 1.15× |
| California | 26,803 | 0.28× |
| North Carolina | 14,104 | 0.54× |
| New Jersey | 12,075 | 0.55× |
| Pennsylvania | 12,002 | 0.41× |
| Mississippi | 11,932 | 1.67× |
| Illinois | 10,632 | 0.37× |
| Louisiana | 10,609 | 0.95× |
| Oklahoma | 10,366 | 1.08× |
| Kentucky | 10,202 | 0.94× |
| Connecticut | 9,919 | 1.14× |
| Alabama | 9,875 | 0.82× |
| Tennessee | 9,408 | 0.54× |
| South Carolina | 9,340 | 0.72× |
| Indiana | 9,101 | 0.58× |
| Kansas | 9,098 | 1.33× |
| Missouri | 8,814 | 0.63× |
| Hawaii | 8,689 | 2.33× |
| Iowa | 8,637 | 1.21× |
| Massachusetts | 8,609 | 0.5× |
| Ohio | 8,428 | 0.32× |
| Michigan | 8,390 | 0.37× |
| Wisconsin | 8,345 | 0.64× |
| Virginia | 8,324 | 0.39× |
| Maryland | 8,282 | 0.56× |
| Arizona | 8,037 | 0.45× |
| Nebraska | 7,947 | 1.83× |
| New Mexico | 7,906 | 1.82× |
| Nevada | 7,880 | 0.94× |
| Rhode Island | 7,837 | 2.84× |
| Maine | 7,832 | 2.52× |
| Washington | 7,804 | 0.45× |
| Oregon | 7,780 | 0.78× |
| Utah | 7,733 | 1× |
| Minnesota | 7,456 | 0.6× |
| Colorado | 7,184 | 0.53× |
| Delaware | 7,018 | 2.94× |
| Washington, District of Columbia | 5,067 | 1.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Japanese domestic market | 15.84× | Politics & Society |
| Product design | 3.44× | Business & Career |
| Pro-Ject | 5.82× | Music & Radio |
| Electrolyte | 6.35× | Health |
| Cachorro | 6.89× | Pets & Animals |
| Voter registration | 5.5× | Politics & Society |
| Commercial mortgage | 5.74× | Business & Career |
| Isometric exercise | 7.63× | Sports |
| Staycation | 2.82× | Home & Garden |
| Assassin's Creed II | 6.1× | Games |
| Overtone | 7.86× | Beauty & Wellness |
| Noodle (Gorillaz) | 2.88× | Music & Radio |
| Nebraska Cornhuskers football | 2.73× | Sports |
| Brittney Griner | 5.69× | Sports |
| JDSU | 1.99× | Business & Career |
| Laneige | 3.44× | Beauty & Wellness |
| Jesse Plemons | 2.11× | Movies & TV |
| La Provence | 13.18× | News |
| UK garage | 3.2× | Music & Radio |
| Home staging | 3.06× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.29 |
| Luxury Orientation | PREMIUM | 1.9 |
| Community Orientation | OPEN | 1.83 |
| Pet Ownership | JOY | 1.55 |
| Travelling | THRILL | 1.48 |
| Design Affinity | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.8% |
| United Kingdom | 9.4% |
| Jamaica | 5.8% |
See Reggae dancehall audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Reggae dancehall have in United States?
Reggae dancehall has an estimated audience of 866,218 people in United States, concentrated in New York and Texas.
What is the gender split and age of Reggae dancehall fans?
56.0% of Reggae dancehall fans are female, 44.0% are male, with an average age of 27.7 years.
Which brands do Reggae dancehall fans like most?
Reggae dancehall fans show strongest brand affinity for Japanese domestic market (15.84×), Product design (3.44×), and Pro-Ject (5.82×) over the country average.
Where do Reggae dancehall fans live in United States?
Reggae dancehall fans in United States are most concentrated in New York (reach 60,445), Texas (reach 37,682), and Florida (reach 33,526). These three regions account for the largest share of the active audience.
What other brands do Reggae dancehall fans also like?
Beyond Reggae dancehall itself, the audience over-indexes on Product design (3.44×), Pro-Ject (5.82×), Electrolyte (6.35×), and Cachorro (6.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Reggae dancehall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.