Relevant (magazine) Audience in United States

Relevant (magazine) logo

Relevant (magazine) has an estimated audience of 1,089,122 people in United States. 71.1% are female, 28.9% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: The Devil's Rejects, Staycation, Product design, Elsword, Israel.

The average Relevant (magazine) fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Devil's Rejects, Staycation, Product design, with strongest over-indexing on The Devil's Rejects (20× the country average). Demographically, the Relevant (magazine) audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Relevant (magazine) fans

Demographic split for Relevant (magazine) audience in United States
MetricValue
Female71.1%
Male28.9%
Average age39.9
Estimated audience size1,089,122

Audience persona

The typical Relevant (magazine) fan in United States is more female, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Relevant (magazine) in United States
RegionReachAffinity
California164,2731.37×
Texas100,1321.07×
Florida72,2840.98×
New York68,9621.13×
Illinois38,3311.06×
Georgia37,4141.12×
Pennsylvania36,9041.01×
North Carolina35,1001.07×
Virginia32,4641.22×
Ohio32,2190.96×
Michigan28,3080.99×
Washington27,6501.27×
New Jersey25,1410.91×
Massachusetts23,6431.1×
Arizona22,7621.02×
Tennessee20,7920.95×
Maryland20,5881.1×
Indiana18,8460.95×
Colorado17,3441.01×
Missouri16,3690.93×
Minnesota16,2711.04×
Alabama15,1621×
South Carolina14,9190.91×
Wisconsin14,7240.9×
Oregon14,5941.17×
Louisiana13,5950.97×
Kentucky12,1420.89×
Oklahoma12,0491×
Utah10,2451.05×
Connecticut10,1690.93×
Nevada10,1350.96×
Mississippi9,4551.05×
Arkansas8,3340.93×
Kansas8,3220.97×
Iowa8,1010.9×
Nebraska5,9661.09×
Hawaii5,7691.23×
Idaho5,6591.04×
New Mexico5,6041.03×
Washington, District of Columbia4,3921.34×
West Virginia4,3600.86×
New Hampshire3,7430.87×
Maine3,7340.96×
Rhode Island3,2140.93×
Delaware2,6610.89×
Montana2,5200.83×
Alaska2,1300.91×
South Dakota1,9240.76×
North Dakota1,8990.85×
Vermont1,6460.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Relevant (magazine) audience
BrandAffinityCategory
The Devil's Rejects20×Movies & TV
Staycation4.78×Home & Garden
Product design2.58×Business & Career
Elsword20×Games
Israel1.97×Travel & Leisure
UK garage4.76×Music & Radio
Indigenous Australian art12.2×Arts & Culture
edureka28.69×Business & Career
Steampunk3.66×Fashion & Accessoires
Houston County, Georgia20.34×Travel & Leisure
Certified diabetes educator8.68×Business & Career
Nebraska1.72×Travel & Leisure
Necktie3.04×Fashion & Accessoires
Isometric exercise5.08×Sports
Fairy godmother4.25×Literature
Stamp collecting2.7×Home & Garden
Harlow5.96×Travel & Leisure
Governor of Michigan3.66×Politics & Society
Jeep Wagoneer2.79×Cars & Mobility
Wikia1.64×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Relevant (magazine) audience
TraitClusterScore
SustainabilityBALANCE1.4
Community OrientationOPEN1.39
Early Adopter MentalityPOWER1.33
SpiritualityBALANCE1.3
PatriotismCONSERVATISM1.3
MindfulnessBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Relevant (magazine)
CountryShare
United States29.6%
Japan15.7%
China6.1%

See Relevant (magazine) audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Relevant (magazine) have in United States?

Relevant (magazine) has an estimated audience of 1,089,122 people in United States, concentrated in California and Texas.

What is the gender split and age of Relevant (magazine) fans?

71.1% of Relevant (magazine) fans are female, 28.9% are male, with an average age of 39.9 years.

Which brands do Relevant (magazine) fans like most?

Relevant (magazine) fans show strongest brand affinity for The Devil's Rejects (20×), Staycation (4.78×), and Product design (2.58×) over the country average.

Where do Relevant (magazine) fans live in United States?

Relevant (magazine) fans in United States are most concentrated in California (reach 164,273), Texas (reach 100,132), and Florida (reach 72,284). These three regions account for the largest share of the active audience.

What other brands do Relevant (magazine) fans also like?

Beyond Relevant (magazine) itself, the audience over-indexes on Staycation (4.78×), Product design (2.58×), Elsword (20×), and Israel (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Relevant (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.