Rhinestone Audience in United States

Rhinestone logo

Rhinestone has an estimated audience of 2,289,060 people in United States. 88.0% are female, 12.0% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, Fairy godmother, Governor of Michigan, Home equity.

The average Rhinestone fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, Fairy godmother, with strongest over-indexing on Historic site (4.98× the country average). Demographically, the Rhinestone audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Rhinestone fans

Demographic split for Rhinestone audience in United States
MetricValue
Female88.0%
Male12.0%
Average age38.5
Estimated audience size2,289,060

Audience persona

The typical Rhinestone fan in United States is more female, around 38.5 years old, with strong Creativity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Rhinestone in United States
RegionReachAffinity
California331,8591.32×
Texas294,3871.5×
Florida171,9151.11×
New York149,1811.17×
Georgia96,6271.37×
Illinois91,4871.2×
Pennsylvania73,3190.95×
North Carolina72,9551.06×
Ohio67,5550.96×
New Jersey62,1211.07×
Michigan61,5591.03×
Virginia57,2281.03×
Arizona56,6821.21×
Washington50,2931.1×
Tennessee47,2541.03×
Louisiana42,0131.42×
Indiana41,8371×
Maryland41,2551.05×
Massachusetts40,1750.89×
Alabama38,8221.21×
Missouri37,5891.02×
South Carolina37,0601.08×
Colorado34,5530.96×
Minnesota30,8940.94×
Wisconsin30,1870.88×
Nevada28,8301.3×
Oklahoma27,0281.06×
Kentucky27,0040.94×
Oregon26,0090.99×
Mississippi24,7011.31×
Connecticut22,8310.99×
Utah20,6261.01×
Arkansas19,8161.05×
Kansas18,5381.03×
Iowa16,5730.88×
New Mexico13,3031.16×
Nebraska10,6730.93×
Idaho10,2980.9×
West Virginia8,5510.8×
Hawaii8,5350.87×
New Hampshire6,4950.72×
Washington, District of Columbia6,2150.9×
Rhode Island6,1040.84×
Delaware5,6670.9×
Maine5,4610.67×
Montana4,9130.77×
Alaska3,7400.76×
South Dakota3,6030.68×
North Dakota3,5350.75×
Vermont2,7520.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rhinestone audience
BrandAffinityCategory
Historic site4.98×Arts & Culture
Goop5.33×Internet & Social Media
Fairy godmother6.79×Literature
Governor of Michigan6.64×Politics & Society
Home equity1.6×Home & Garden
Throne of Glass5.91×Literature
Hibachi5.93×Food & Beverages
Hasan Minhaj7.73×Movies & TV
Staycation2.15×Home & Garden
Wok4.2×Food & Beverages
Bank account1.55×Business & Career
Google Home4.03×Technology & Electronics
Mathcore4.88×Music & Radio
headspace5.68×Health
Grinch2.43×Movies & TV
Lulu 黃路梓茵1.56×Movies & TV
Kendra Scott1.68×Fashion & Accessoires
Vocal harmony2.52×Music & Radio
Cherish (group)5.99×Music & Radio
Cam Ward2.08×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rhinestone audience
TraitClusterScore
CreativityOPEN1.53
Price SensitivityPREMIUM1.48
Design AffinityPREMIUM1.24
DIY MentalityTHRILL1.17
ExtroversionTHRILL1.15
IndividualismJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Rhinestone
CountryShare
United States39.0%
Germany7.1%
United Kingdom4.7%

See Rhinestone audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Rhinestone have in United States?

Rhinestone has an estimated audience of 2,289,060 people in United States, concentrated in California and Texas.

What is the gender split and age of Rhinestone fans?

88.0% of Rhinestone fans are female, 12.0% are male, with an average age of 38.5 years.

Which brands do Rhinestone fans like most?

Rhinestone fans show strongest brand affinity for Historic site (4.98×), Goop (5.33×), and Fairy godmother (6.79×) over the country average.

Where do Rhinestone fans live in United States?

Rhinestone fans in United States are most concentrated in California (reach 331,859), Texas (reach 294,387), and Florida (reach 171,915). These three regions account for the largest share of the active audience.

What other brands do Rhinestone fans also like?

Beyond Rhinestone itself, the audience over-indexes on Goop (5.33×), Fairy godmother (6.79×), Governor of Michigan (6.64×), and Home equity (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rhinestone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.