Rib Audience in United States
Rib has an estimated audience of 2,063,276 people in United States. 70.0% are female, 30.0% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, Google Maps, DocuSign.
The average Rib fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Rib audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Creativity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Rib fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 42.2 |
| Estimated audience size | 2,063,276 |
Audience persona
The typical Rib fan in United States is more female, around 42.2 years old, with strong Creativity tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 278,864 | 1.23× |
| Texas | 209,030 | 1.18× |
| Florida | 180,600 | 1.29× |
| New York | 122,929 | 1.07× |
| Illinois | 92,409 | 1.34× |
| Georgia | 78,783 | 1.24× |
| North Carolina | 69,196 | 1.11× |
| Ohio | 68,111 | 1.07× |
| Pennsylvania | 66,701 | 0.96× |
| Michigan | 61,931 | 1.15× |
| New Jersey | 54,475 | 1.04× |
| Virginia | 52,071 | 1.04× |
| Tennessee | 43,852 | 1.06× |
| Arizona | 43,214 | 1.03× |
| Indiana | 43,144 | 1.14× |
| Washington | 40,913 | 0.99× |
| Maryland | 39,526 | 1.11× |
| Massachusetts | 36,394 | 0.9× |
| South Carolina | 33,434 | 1.08× |
| Missouri | 30,987 | 0.93× |
| Alabama | 30,634 | 1.06× |
| Wisconsin | 28,942 | 0.93× |
| Colorado | 28,913 | 0.89× |
| Louisiana | 28,860 | 1.08× |
| Minnesota | 28,705 | 0.97× |
| Oklahoma | 24,737 | 1.08× |
| Kentucky | 21,911 | 0.85× |
| Oregon | 21,535 | 0.91× |
| Nevada | 21,438 | 1.07× |
| Connecticut | 19,315 | 0.93× |
| Mississippi | 18,982 | 1.12× |
| Arkansas | 17,133 | 1.01× |
| Utah | 16,978 | 0.92× |
| Kansas | 15,574 | 0.96× |
| Iowa | 14,345 | 0.84× |
| New Mexico | 14,036 | 1.36× |
| Nebraska | 10,469 | 1.01× |
| Hawaii | 9,870 | 1.11× |
| Idaho | 8,552 | 0.83× |
| West Virginia | 7,287 | 0.76× |
| Rhode Island | 6,645 | 1.01× |
| Washington, District of Columbia | 6,151 | 0.99× |
| New Hampshire | 6,081 | 0.75× |
| Maine | 5,370 | 0.73× |
| Delaware | 5,114 | 0.9× |
| North Dakota | 4,965 | 1.17× |
| Montana | 4,226 | 0.74× |
| South Dakota | 4,010 | 0.84× |
| Alaska | 3,534 | 0.8× |
| Vermont | 2,489 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Google Maps | 5.87× | Internet & Social Media |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Indeed.com | 5.24× | Business & Career |
| Flickr | 12.57× | Internet & Social Media |
| Capital One | 5.07× | Business & Career |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.65× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Aruba | 18.99× | Travel & Leisure |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.26 |
| Patriotism | CONSERVATISM | 1.26 |
| Convenience Orientation | PREMIUM | 1.26 |
| Extroversion | THRILL | 1.25 |
| Travelling | THRILL | 1.22 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Brazil | 9.5% |
| Ukraine | 8.5% |
See Rib audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Rib have in United States?
Rib has an estimated audience of 2,063,276 people in United States, concentrated in California and Texas.
What is the gender split and age of Rib fans?
70.0% of Rib fans are female, 30.0% are male, with an average age of 42.2 years.
Which brands do Rib fans like most?
Rib fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.
Where do Rib fans live in United States?
Rib fans in United States are most concentrated in California (reach 278,864), Texas (reach 209,030), and Florida (reach 180,600). These three regions account for the largest share of the active audience.
What other brands do Rib fans also like?
Beyond Rib itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Google Maps (5.87×), and DocuSign (15.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rib. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.