Rascasse Audience Intelligence

Rib Audience in United States

A data profile of the people who buy, follow and care about Rib in United States — modelled from more than twelve digital signal sources. Rib has an estimated audience of 2,063,276 people in United States.

#94among Dish in United States#6225among Topic in United States#841in Food & Beverages

The average Rib fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wallace and Gromit, Columbo, Ski jumping, with strongest over-indexing on Wallace and Gromit (19.15× the country average).

Demographically, the Rib audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rib fan in United States is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Wallace and Gromit.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rib profile in United States.

Audience size
2.1M
in United States
Gender
70.0%♀
30.0% male
Age
42.2
average years
Country rank
#13899
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rib fans

70.0% are female, 30.0% are male, average age 42.2.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Rib audience in United States
MetricValue
Female70.0%
Male30.0%
Average age42.2
Estimated audience size2,063,276
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Rib audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Rib audience comes from United States.

Worldwide audience distribution share by country for Rib
CountryShare
United States26.8%
Brazil9.5%
Ukraine8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rib audience in United States is strongest.

Fig. 05

Top regions by affinity

Rib fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~10K1.34×
02Illinois~90K1.25×
03Georgia~80K1.25×
04Florida~200K1.20×
05North Dakota~5K1.20×
06Texas~200K1.15×
07Mississippi~20K1.14×
08California~300K1.13×
09Hawaii~10K1.13×
10Michigan~60K1.12×
11Maryland~40K1.12×
12Indiana~40K1.11×
13North Carolina~70K1.09×
14Louisiana~30K1.09×
15Alabama~30K1.08×
16South Carolina~30K1.06×
17Oklahoma~20K1.06×
18Nevada~20K1.06×
19Ohio~70K1.05×
20Arkansas~20K1.05×
21Tennessee~40K1.03×
22Nebraska~10K1.03×
23Rhode Island~7K1.02×
24New Jersey~50K1.01×
25Arizona~40K1.01×
26Virginia~50K1.00×
27New York~100K0.98×
28Minnesota~30K0.97×
29Missouri~30K0.96×
30Wisconsin~30K0.96×
31Kansas~20K0.96×
32Washington, District of Columbia~6K0.96×
33Pennsylvania~70K0.95×
34Washington~40K0.94×
35Utah~20K0.94×
36Delaware~5K0.94×
37Connecticut~20K0.93×
38South Dakota~4K0.93×
39Kentucky~20K0.90×
40Alaska~4K0.90×
41Oregon~20K0.89×
42Massachusetts~40K0.87×
43Iowa~10K0.87×
44Colorado~30K0.86×
45Idaho~9K0.85×
46Montana~5K0.84×
47West Virginia~8K0.81×
48New Hampshire~6K0.78×
49Maine~6K0.78×
50Vermont~3K0.76×
Fig. 06

Affinity by region

Affinity by region — Rib, United States
0.76×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rib audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rib audience
#·InterestCategoryAffinity×
01Wallace and GromitMovies & TV19.15×
02ColumboMovies & TV19.15×
03Ski jumpingSports19.15×
04Brothers GrimmLiterature19.15×
05EraserheadMovies & TV14.63×
06Pep GuardiolaSports11.45×
07Steffi GrafSports10.15×
08CougarKids & Family9.40×
09FedEx OfficeBusiness & Career5.34×
10Stitch!Movies & TV4.25×
11Non-alcoholic beverageFood & Beverages2.92×
12Microwave ovenHome & Garden2.61×
13Robert RedfordMovies & TV2.56×
14Chuck NorrisMovies & TV2.36×
15GeneticsKids & Family2.18×
16Britney SpearsMusic & Radio2.10×
17Five BelowShopping1.85×
18NostalgiaHome & Garden1.79×
19Discount storesShopping1.78×
20Pizza HutFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rib audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rib audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
Convenience OrientationPREMIUM1.44×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rib audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.86×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rib have in United States?

Rib has an estimated audience of 2,063,276 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rib fans?

70.0% of Rib fans are female, 30.0% are male, with an average age of 42.2 years.

03

Which brands do Rib fans like most?

Rib fans show strongest brand affinity for Wallace and Gromit (19.15×), Columbo (19.15×), and Ski jumping (19.15×) over the country average.

04

Where do Rib fans live in United States?

Rib fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rib fans also like?

Beyond Rib itself, the audience over-indexes on Columbo (19.15×), Ski jumping (19.15×), Eraserhead (14.63×), and Cougar (9.4×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rib. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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