Richmond Times-Dispatch Audience in United States
Richmond Times-Dispatch has an estimated audience of 585,724 people in United States. 58.9% are female, 41.1% are male, average age 42.8. Top brand affinities: Historic site, Minnesota, Halsey, Oregon, Product design, UK garage.
Top brand affinities include Historic site, Minnesota, Halsey, Oregon, with strongest over-indexing on Historic site (5.32× the country average). Demographically, the Richmond Times-Dispatch audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Richmond Times-Dispatch fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 42.8 |
| Estimated audience size | 585,724 |
Audience persona
The typical Richmond Times-Dispatch fan in United States is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 5.32× | Arts & Culture |
| Minnesota | 1.96× | Travel & Leisure |
| Halsey, Oregon | 8.46× | Travel & Leisure |
| Product design | 1.61× | Business & Career |
| UK garage | 4.07× | Music & Radio |
| Nebraska | 1.9× | Travel & Leisure |
| Pillow | 1.5× | Home & Garden |
| Vocal harmony | 3.06× | Music & Radio |
| Elsword | 10.9× | Games |
| Jonathan Davis | 6.29× | Music & Radio |
| Goop | 3.39× | Internet & Social Media |
| Kerala | 4.11× | Travel & Leisure |
| Governor of Michigan | 4.42× | Politics & Society |
| Grinch | 2.4× | Movies & TV |
| Fairy godmother | 4.34× | Literature |
| Sinaloa | 2.02× | Travel & Leisure |
| Wok | 3.58× | Food & Beverages |
| Jaws | 2.95× | Movies & TV |
| Mathcore | 4.1× | Music & Radio |
| JDSU | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.26 |
| Career Orientation | POWER | 1.15 |
| Design Affinity | PREMIUM | 1.1 |
| Indulgence | JOY | 1.09 |
| Patriotism | CONSERVATISM | 1.09 |
| Need for Security | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.8% |
| India | 2.2% |
| China | 1.2% |
See Richmond Times-Dispatch audiences in other countries
- Richmond Times-Dispatch — Germany
- Richmond Times-Dispatch — United Kingdom
- Richmond Times-Dispatch — France
- Richmond Times-Dispatch — Italy
- Richmond Times-Dispatch — Spain
- Richmond Times-Dispatch — Brazil
- Richmond Times-Dispatch — Japan
- Richmond Times-Dispatch — South Korea
- Richmond Times-Dispatch — India
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for Richmond Times-Dispatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.