Riley Leonard Audience in United States
Riley Leonard has an estimated audience of 1,429,367 people in United States. 44.3% are female, 55.7% are male, average age 36.1. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Hipster.
Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (12.13× the country average). Demographically, the Riley Leonard audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Sports · Type: Person · Subtype: American football
Demographics of Riley Leonard fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 36.1 |
| Estimated audience size | 1,429,367 |
Audience persona
The typical Riley Leonard fan in United States is more male, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 12.13× | Internet & Social Media |
| Governor of Michigan | 15.14× | Politics & Society |
| Mathcore | 15.99× | Music & Radio |
| Grinch | 7.55× | Movies & TV |
| Hipster | 16.92× | Politics & Society |
| Wok | 10.84× | Food & Beverages |
| Harlow | 18.44× | Travel & Leisure |
| Google Home | 10.07× | Technology & Electronics |
| Fairy godmother | 11.32× | Literature |
| No Escape (1994 film) | 17.01× | Movies & TV |
| Elsword | 23.38× | Games |
| Hibachi | 10.72× | Food & Beverages |
| Vocal harmony | 6.14× | Music & Radio |
| La Jolla | 11.41× | Travel & Leisure |
| Historic site | 5.09× | Arts & Culture |
| Guitarist (magazine) | 13.41× | Music & Radio |
| headspace | 10.57× | Health |
| TV Fanatic | 11.88× | Movies & TV |
| El Paso County, Colorado | 13.68× | Travel & Leisure |
| Grace Slick | 9.21× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.07 |
| Social Media Usage | JOY | 1.03 |
| LGBTQ+ Identity | OPEN | 0.96 |
| Sports Activity | POWER | 0.96 |
| Early Adopter Mentality | POWER | 0.95 |
| Risk Appetite | THRILL | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.6% |
| Canada | 2.6% |
| Mexico | 0.9% |
See Riley Leonard audiences in other countries
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
How to read this data
Audience size is the estimated number of people in United States who actively search for Riley Leonard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.