Rio Bravo (film) Audience in United States

Rio Bravo (film) has an estimated audience of 582,801 people in United States. 59.0% are female, 41.0% are male, average age 40.6. Top regions: Texas, California, Florida. Top brand affinities: Tom Selleck, Requiem for a Dream, Shirley MacLaine, Clint Eastwood, John Wayne.

The average Rio Bravo (film) fan in United States is 40.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tom Selleck, Requiem for a Dream, Shirley MacLaine, with strongest over-indexing on Tom Selleck (48.37× the country average). Demographically, the Rio Bravo (film) audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

Demographics of Rio Bravo (film) fans

Demographic split for Rio Bravo (film) audience in United States
MetricValue
Female59.0%
Male41.0%
Average age40.6
Estimated audience size582,801

Audience persona

The typical Rio Bravo (film) fan in United States is more female, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Tom Selleck.

Top regions in United States

Top regions ranked by reach for Rio Bravo (film) in United States
RegionReachAffinity
Texas82,3641.64×
California40,6190.63×
Florida38,1640.97×
Washington30,2802.59×
New York26,2280.81×
North Carolina17,3860.99×
Illinois15,4190.79×
Ohio15,3140.85×
Pennsylvania11,9600.61×
Georgia11,9130.66×
Massachusetts11,8931.04×
Missouri11,8291.26×
Michigan11,4810.75×
Arizona11,3770.96×
Kansas11,0612.41×
Tennessee10,5780.9×
Indiana9,4860.89×
Oklahoma9,1251.41×
Virginia8,5740.6×
Wisconsin8,4780.97×
Colorado7,6440.83×
Kentucky7,5481.03×
Connecticut7,4941.28×
Alabama7,4270.91×
New Jersey6,8640.46×
Minnesota6,7320.81×
New Mexico6,5492.24×
Arkansas6,1341.28×
Louisiana5,9990.8×
Iowa5,8851.23×
South Carolina5,6960.65×
Oregon5,5800.84×
Maine5,2712.52×
Maryland5,0070.5×
Utah4,9200.94×
Mississippi4,1380.86×
West Virginia3,9081.44×
Idaho3,5411.21×
Nevada3,4760.62×
Nebraska3,1081.06×
Montana1,9621.21×
South Dakota1,5151.12×
New Hampshire1,3080.57×
Wyoming1,0061.16×
North Dakota9700.81×
Rhode Island9080.49×
Alaska8340.67×
Delaware7410.46×
Washington, District of Columbia7350.42×
Hawaii7040.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rio Bravo (film) audience
BrandAffinityCategory
Tom Selleck48.37×Movies & TV
Requiem for a Dream71.68×Movies & TV
Shirley MacLaine59.53×Movies & TV
Clint Eastwood16.69×Movies & TV
John Wayne22.4×Movies & TV
Diane von Fürstenberg39.68×Fashion & Accessoires
Kenny Rogers18.52×Music & Radio
Luxury Travel10.98×Travel & Leisure
Whole grain12.35×Food & Beverages
Synthpop13.95×Music & Radio
Prepackaged meal12.69×Food & Beverages
Diane Keaton4.86×Movies & TV
William Shatner9.39×Movies & TV
Las Vegas3.52×Travel & Leisure
Real Madrid C.F.3.65×Sports
FIFA Club World Cup12.96×Sports
Drudge Report5.36×Sports
Kevin Costner7.66×Movies & TV
El País13.34×News
Luxury Bags13.94×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rio Bravo (film) audience
TraitClusterScore
Luxury OrientationPREMIUM3.3
Quality AwarenessPREMIUM2.46
Risk AppetiteTHRILL1.8
ExtroversionTHRILL1.44
SpiritualityBALANCE1.4
Need for SecurityCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Rio Bravo (film)
CountryShare
United States42.8%
Spain13.0%
Mexico11.9%

See Rio Bravo (film) audiences in other countries

More Western audiences in United States

Frequently asked questions

How many fans does Rio Bravo (film) have in United States?

Rio Bravo (film) has an estimated audience of 582,801 people in United States, concentrated in Texas and California.

What is the gender split and age of Rio Bravo (film) fans?

59.0% of Rio Bravo (film) fans are female, 41.0% are male, with an average age of 40.6 years.

Which brands do Rio Bravo (film) fans like most?

Rio Bravo (film) fans show strongest brand affinity for Tom Selleck (48.37×), Requiem for a Dream (71.68×), and Shirley MacLaine (59.53×) over the country average.

Where do Rio Bravo (film) fans live in United States?

Rio Bravo (film) fans in United States are most concentrated in Texas (reach 82,364), California (reach 40,619), and Florida (reach 38,164). These three regions account for the largest share of the active audience.

What other brands do Rio Bravo (film) fans also like?

Beyond Rio Bravo (film) itself, the audience over-indexes on Requiem for a Dream (71.68×), Shirley MacLaine (59.53×), Clint Eastwood (16.69×), and John Wayne (22.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rio Bravo (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.