Roadside Attractions Audience in United States

Roadside Attractions logo

Roadside Attractions has an estimated audience of 645,117 people in United States. 61.5% are female, 38.5% are male, average age 44.0. Top regions: California, Oregon, Texas. Top brand affinities: Life of Pi, Elsword, Jeep Grand Cherokee (WJ), Israel, Pillow.

The average Roadside Attractions fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Oregon, Texas. Top brand affinities include Life of Pi, Elsword, Jeep Grand Cherokee (WJ), with strongest over-indexing on Life of Pi (12.52× the country average). Demographically, the Roadside Attractions audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Roadside Attractions fans

Demographic split for Roadside Attractions audience in United States
MetricValue
Female61.5%
Male38.5%
Average age44.0
Estimated audience size645,117

Audience persona

The typical Roadside Attractions fan in United States is more female, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Life of Pi.

Top regions in United States

Top regions ranked by reach for Roadside Attractions in United States
RegionReachAffinity
California51,9410.73×
Oregon47,1146.37×
Texas31,7530.57×
Florida29,1900.67×
Illinois22,5561.05×
New York22,4780.62×
Wisconsin19,5412.01×
Ohio17,9200.9×
Pennsylvania17,2650.79×
Missouri16,4471.58×
Indiana14,5741.24×
Washington14,2511.1×
Michigan14,0380.83×
Minnesota13,3791.45×
North Carolina12,6790.65×
Georgia11,6350.59×
Tennessee11,3950.88×
Arizona10,5990.8×
Oklahoma10,2771.43×
Colorado10,0540.99×
Virginia8,9610.57×
Iowa7,5941.43×
Kentucky7,5510.93×
Maryland7,3730.66×
New Jersey7,0470.43×
Kansas6,9791.37×
Massachusetts6,4550.51×
Alabama6,1570.68×
Utah5,2380.91×
South Carolina5,1540.53×
Louisiana5,0920.61×
Arkansas4,8030.9×
Nebraska4,3851.36×
Nevada4,2070.67×
New Mexico4,0431.25×
Mississippi3,8000.71×
Connecticut3,3460.52×
West Virginia2,5190.84×
South Dakota2,4281.63×
Montana2,4221.35×
Idaho2,3670.73×
New Hampshire1,8930.74×
Wyoming1,7161.79×
Washington, District of Columbia1,4320.74×
Maine1,3350.58×
North Dakota1,2190.92×
Rhode Island1,1950.58×
Vermont8300.73×
Delaware6930.39×
Hawaii6240.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roadside Attractions audience
BrandAffinityCategory
Life of Pi12.52×Movies & TV
Elsword20×Games
Jeep Grand Cherokee (WJ)6.78×Cars & Mobility
Israel2.15×Travel & Leisure
Pillow2.08×Home & Garden
Google Photos2.33×Technology & Electronics
Academy Award for Best Film Editing12.23×Movies & TV
Cleveland Institute of Art23.67×Arts & Culture
Jingoism1.59×Politics & Society
Home staging3.75×Home & Garden
Bank account1.7×Business & Career
Nebraska Cornhuskers football2.35×Sports
Glossier3.43×Beauty & Wellness
Oracle Certification Program15.32×Technology & Electronics
Corona (band)3.45×Music & Radio
Justice1.72×Politics & Society
Kansas1.54×Travel & Leisure
Urban horticulture2.1×Home & Garden
Jesse Plemons1.96×Movies & TV
Lulu 黃路梓茵1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roadside Attractions audience
TraitClusterScore
TravellingTHRILL1.93
PatriotismCONSERVATISM1.65
TraditionCONSERVATISM1.59
SustainabilityBALANCE1.5
Community OrientationOPEN1.42
Risk AppetiteTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Roadside Attractions
CountryShare
United States74.5%
Canada6.2%
Japan4.5%

See Roadside Attractions audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Roadside Attractions have in United States?

Roadside Attractions has an estimated audience of 645,117 people in United States, concentrated in California and Oregon.

What is the gender split and age of Roadside Attractions fans?

61.5% of Roadside Attractions fans are female, 38.5% are male, with an average age of 44.0 years.

Which brands do Roadside Attractions fans like most?

Roadside Attractions fans show strongest brand affinity for Life of Pi (12.52×), Elsword (20×), and Jeep Grand Cherokee (WJ) (6.78×) over the country average.

Where do Roadside Attractions fans live in United States?

Roadside Attractions fans in United States are most concentrated in California (reach 51,941), Oregon (reach 47,114), and Texas (reach 31,753). These three regions account for the largest share of the active audience.

What other brands do Roadside Attractions fans also like?

Beyond Roadside Attractions itself, the audience over-indexes on Elsword (20×), Jeep Grand Cherokee (WJ) (6.78×), Israel (2.15×), and Pillow (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roadside Attractions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.