Ron Swanson Audience in United States

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Ron Swanson has an estimated audience of 373,372 people in United States. 36.6% are female, 63.4% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Alaska, Unique Gifts, Nebraska, Birthday Gifts.

The average Ron Swanson fan in United States is 30.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Alaska, Unique Gifts, with strongest over-indexing on Dog breed (1.98× the country average). Demographically, the Ron Swanson audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Ron Swanson fans

Demographic split for Ron Swanson audience in United States
MetricValue
Female36.6%
Male63.4%
Average age30.9
Estimated audience size373,372

Audience persona

The typical Ron Swanson fan in United States is more male, around 30.9 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Ron Swanson in United States
RegionReachAffinity
California35,2000.86×
Texas29,5930.92×
Florida18,8120.74×
New York15,3970.74×
Ohio12,6811.1×
Illinois11,8610.95×
Pennsylvania11,6350.93×
North Carolina10,1690.91×
Michigan10,0821.03×
Washington9,5661.28×
Georgia9,3660.81×
Virginia8,3800.92×
Tennessee7,9801.07×
Arizona7,7911.02×
Indiana7,7201.13×
Colorado7,3991.26×
Missouri7,2091.2×
Massachusetts6,7070.91×
New Jersey6,3540.67×
Wisconsin5,8151.04×
Minnesota5,7601.08×
Oregon5,4211.27×
Utah5,0371.51×
Kentucky5,0071.07×
Oklahoma4,9411.19×
Alabama4,8660.93×
Maryland4,8170.75×
South Carolina4,7350.84×
Louisiana3,6960.77×
Kansas3,4911.19×
Iowa3,3801.1×
Arkansas3,3181.08×
Connecticut3,1490.84×
Nevada2,8770.8×
Idaho2,7241.45×
Mississippi2,2890.74×
Nebraska2,0951.12×
West Virginia1,7010.98×
New Hampshire1,5291.04×
New Mexico1,5170.81×
Maine1,4831.11×
Montana1,2681.22×
Alaska1,0821.35×
Hawaii1,0750.67×
Rhode Island1,0090.85×
Washington, District of Columbia9570.85×
South Dakota8971.04×
North Dakota7861.02×
Delaware6870.67×
Vermont6771.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ron Swanson audience
BrandAffinityCategory
Dog breed1.98×Pets & Animals
Alaska1.8×Travel & Leisure
Unique Gifts2.06×Shopping
Nebraska1.96×Travel & Leisure
Birthday Gifts2.07×Kids & Family
IS (Infinite Stratos)2.33×Literature
3D printing1.5×Technology & Electronics
Sinaloa2.16×Travel & Leisure
Winemaking2.25×Food & Beverages
nbc chicago2.5×Movies & TV
Sailor2.09×Travel & Leisure
ABC 7 Chicago1.83×Movies & TV
WESH2.03×Movies & TV
Atkins diet2.07×Health
WESH 2 News1.98×Movies & TV
Mike Conley, Jr.3.14×Sports
Necktie1.76×Fashion & Accessoires
WFTV2.01×Movies & TV
Enfamil2.18×Kids & Family
Google Analytics1.53×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ron Swanson audience
TraitClusterScore
PatriotismCONSERVATISM1.7
Early Adopter MentalityPOWER1.52
ExtroversionTHRILL1.39
IndividualismJOY1.27
Social Media UsageJOY1.23
Urban LifestyleOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Ron Swanson
CountryShare
United States61.5%
Canada12.3%
United Kingdom3.0%

See Ron Swanson audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Ron Swanson have in United States?

Ron Swanson has an estimated audience of 373,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Ron Swanson fans?

36.6% of Ron Swanson fans are female, 63.4% are male, with an average age of 30.9 years.

Which brands do Ron Swanson fans like most?

Ron Swanson fans show strongest brand affinity for Dog breed (1.98×), Alaska (1.8×), and Unique Gifts (2.06×) over the country average.

Where do Ron Swanson fans live in United States?

Ron Swanson fans in United States are most concentrated in California (reach 35,200), Texas (reach 29,593), and Florida (reach 18,812). These three regions account for the largest share of the active audience.

What other brands do Ron Swanson fans also like?

Beyond Ron Swanson itself, the audience over-indexes on Alaska (1.8×), Unique Gifts (2.06×), Nebraska (1.96×), and Birthday Gifts (2.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ron Swanson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.