Roommate Audience in United States

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Roommate has an estimated audience of 3,192,727 people in United States. 58.5% are female, 41.5% are male, average age 36.9. Top regions: California, Florida, Texas. Top brand affinities: GEMS Education, Barban, JDSU, Jingoism, Cam Ward.

The average Roommate fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include GEMS Education, Barban, JDSU, with strongest over-indexing on GEMS Education (27.95× the country average). Demographically, the Roommate audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Roommate fans

Demographic split for Roommate audience in United States
MetricValue
Female58.5%
Male41.5%
Average age36.9
Estimated audience size3,192,727

Audience persona

The typical Roommate fan in United States is more female, around 36.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for GEMS Education.

Top regions in United States

Top regions ranked by reach for Roommate in United States
RegionReachAffinity
California514,7761.47×
Florida315,2841.46×
Texas292,5071.07×
New York214,1671.2×
Georgia120,4251.22×
Illinois114,4601.08×
North Carolina105,5961.1×
Pennsylvania102,7400.96×
Virginia97,2661.25×
Arizona91,5651.4×
New Jersey89,6481.1×
Ohio86,8770.88×
Michigan81,9340.98×
Massachusetts81,4101.29×
Washington71,6531.12×
Tennessee58,9810.92×
Maryland58,0671.06×
Indiana57,4940.99×
Colorado55,3441.1×
South Carolina49,5501.03×
Missouri46,0650.9×
Minnesota43,1490.94×
Oregon42,7721.17×
Nevada41,3291.34×
Oklahoma41,0561.16×
Wisconsin39,5410.82×
Connecticut38,2211.19×
Alabama36,9080.83×
Louisiana32,2320.78×
Kentucky31,5500.79×
Utah26,5260.93×
Iowa25,7740.98×
Kansas24,2420.96×
Arkansas21,9170.83×
Mississippi21,0750.8×
Idaho15,2440.95×
Nebraska12,8400.8×
Hawaii12,7810.93×
New Mexico12,7250.79×
New Hampshire11,9870.95×
Washington, District of Columbia11,9751.25×
Rhode Island11,1501.1×
Maine10,1510.89×
West Virginia9,9760.67×
Delaware9,2231.05×
Montana6,6120.75×
South Dakota5,6080.76×
Alaska5,5700.82×
North Dakota4,9640.76×
Vermont4,7400.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roommate audience
BrandAffinityCategory
GEMS Education27.95×Business & Career
Barban8.86×Travel & Leisure
JDSU2.6×Business & Career
Jingoism1.66×Politics & Society
Cam Ward2.87×Sports
Kendra Scott1.76×Fashion & Accessoires
Mothercare1.7×Kids & Family
Charlamagne Tha God4.6×Movies & TV
Jaws2.56×Movies & TV
UK garage2.52×Music & Radio
Wikia1.53×Internet & Social Media
Urban horticulture1.6×Home & Garden
Metro Iztapalapa16.67×Travel & Leisure
Electrolyte1.94×Health
Glossier2.16×Beauty & Wellness
Flash memory1.6×Technology & Electronics
Home staging2.08×Home & Garden
Nipsey Hussle2.2×Music & Radio
Grammarly1.7×Business & Career
Evolve Skateboards9.13×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roommate audience
TraitClusterScore
Urban LifestyleOPEN1.5
Social Media UsageJOY1.48
Quality AwarenessPREMIUM1.47
Career OrientationPOWER1.39
IndulgenceJOY1.28
Early Adopter MentalityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Roommate
CountryShare
United States34.0%
Germany10.8%
Japan8.4%

See Roommate audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Roommate have in United States?

Roommate has an estimated audience of 3,192,727 people in United States, concentrated in California and Florida.

What is the gender split and age of Roommate fans?

58.5% of Roommate fans are female, 41.5% are male, with an average age of 36.9 years.

Which brands do Roommate fans like most?

Roommate fans show strongest brand affinity for GEMS Education (27.95×), Barban (8.86×), and JDSU (2.6×) over the country average.

Where do Roommate fans live in United States?

Roommate fans in United States are most concentrated in California (reach 514,776), Florida (reach 315,284), and Texas (reach 292,507). These three regions account for the largest share of the active audience.

What other brands do Roommate fans also like?

Beyond Roommate itself, the audience over-indexes on Barban (8.86×), JDSU (2.6×), Jingoism (1.66×), and Cam Ward (2.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roommate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.