Rumi Audience in United States
Rumi has an estimated audience of 391,517 people in United States. 65.6% are female, 34.4% are male, average age 37.3. Top regions: Georgia, California, Texas. Top brand affinities: AccuWeather, StubHub, DocuSign, OpenTable, Flickr.
The average Rumi fan in United States is 37.3 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Texas. Top brand affinities include AccuWeather, StubHub, DocuSign, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Rumi audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Poet
Demographics of Rumi fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 37.3 |
| Estimated audience size | 391,517 |
Audience persona
The typical Rumi fan in United States is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for AccuWeather.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Georgia | 67,407 | 5.59× |
| California | 53,260 | 1.24× |
| Texas | 39,751 | 1.18× |
| New York | 39,358 | 1.8× |
| Florida | 20,262 | 0.76× |
| New Jersey | 15,593 | 1.57× |
| Virginia | 12,544 | 1.32× |
| Illinois | 12,427 | 0.95× |
| Pennsylvania | 11,197 | 0.85× |
| Ohio | 10,614 | 0.88× |
| North Carolina | 9,868 | 0.84× |
| Michigan | 9,001 | 0.88× |
| Washington | 8,905 | 1.13× |
| Maryland | 8,737 | 1.3× |
| Massachusetts | 8,433 | 1.09× |
| Arizona | 6,348 | 0.79× |
| Colorado | 5,964 | 0.97× |
| Tennessee | 5,939 | 0.76× |
| Oregon | 5,244 | 1.17× |
| Minnesota | 4,782 | 0.85× |
| Indiana | 4,776 | 0.67× |
| Missouri | 4,324 | 0.69× |
| Connecticut | 4,232 | 1.08× |
| Washington, District of Columbia | 4,050 | 3.44× |
| Wisconsin | 4,022 | 0.68× |
| South Carolina | 3,987 | 0.68× |
| Alabama | 3,654 | 0.67× |
| Kentucky | 3,379 | 0.69× |
| Louisiana | 3,241 | 0.64× |
| Oklahoma | 3,103 | 0.71× |
| Nevada | 3,088 | 0.82× |
| Utah | 2,814 | 0.8× |
| Arkansas | 2,011 | 0.62× |
| Iowa | 1,800 | 0.56× |
| Kansas | 1,797 | 0.58× |
| New Mexico | 1,703 | 0.87× |
| Mississippi | 1,595 | 0.49× |
| Hawaii | 1,594 | 0.95× |
| Maine | 1,492 | 1.06× |
| Idaho | 1,386 | 0.71× |
| New Hampshire | 1,325 | 0.86× |
| Nebraska | 1,168 | 0.59× |
| Rhode Island | 1,133 | 0.91× |
| West Virginia | 957 | 0.53× |
| Montana | 873 | 0.8× |
| Vermont | 833 | 1.21× |
| Delaware | 720 | 0.67× |
| Alaska | 657 | 0.78× |
| South Dakota | 414 | 0.46× |
| Wyoming | 297 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.66× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.6× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
| Jake Gyllenhaal | 11.04× | Movies & TV |
| Forrest Gump | 14.23× | Movies & TV |
| Fiverr | 14.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.79 |
| Sustainability | BALANCE | 1.68 |
| Mindfulness | BALANCE | 1.48 |
| Travelling | THRILL | 1.48 |
| Early Adopter Mentality | POWER | 1.48 |
| Spirituality | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 7.2% |
| Mexico | 4.2% |
See Rumi audiences in other countries
More Poet audiences in United States
- Sylvia Plath (2,335,836)
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- Ray Bradbury (817,597)
Frequently asked questions
How many fans does Rumi have in United States?
Rumi has an estimated audience of 391,517 people in United States, concentrated in Georgia and California.
What is the gender split and age of Rumi fans?
65.6% of Rumi fans are female, 34.4% are male, with an average age of 37.3 years.
Which brands do Rumi fans like most?
Rumi fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and DocuSign (15.07×) over the country average.
Where do Rumi fans live in United States?
Rumi fans in United States are most concentrated in Georgia (reach 67,407), California (reach 53,260), and Texas (reach 39,751). These three regions account for the largest share of the active audience.
What other brands do Rumi fans also like?
Beyond Rumi itself, the audience over-indexes on StubHub (15.69×), DocuSign (15.07×), OpenTable (15.85×), and Flickr (12.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rumi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.