Rascasse Audience Intelligence

Rumi Audience in United States

A data profile of the people who buy, follow and care about Rumi in United States — modelled from more than twelve digital signal sources. Rumi has an estimated audience of 428,706 people in United States.

#16among Poet in United States#9833among Person in United States#2221in Politics & Society

The average Rumi fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include Robert Redford, Innovation, Nostalgia, with strongest over-indexing on Robert Redford (3.71× the country average).

Demographically, the Rumi audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rumi fan in United States is more female, around 37.3 years old, with strong Spirituality tendencies and a notable affinity for Robert Redford.

Category: Politics & Society · Type: Person · Subtype: Poet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rumi profile in United States.

Audience size
429K
in United States
Gender
65.6%♀
34.4% male
Age
37.3
average years
Country rank
#40009
Person in United States
Fig. 01

Search interest · 12-month trend

+160%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rumi fans

65.6% are female, 34.4% are male, average age 37.3.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Rumi audience in United States
MetricValue
Female65.6%
Male34.4%
Average age37.3
Estimated audience size428,706
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Rumi audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4919%
50+17%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Rumi audience comes from United States.

Worldwide audience distribution share by country for Rumi
CountryShare
United States21.7%
United Kingdom6.7%
Mexico5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rumi audience in United States is strongest.

Fig. 05

Top regions by affinity

Rumi fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~30K2.79×
02Washington, District of Columbia~2K1.79×
03Utah~5K1.43×
04Texas~50K1.39×
05Hawaii~2K1.31×
06California~50K1.21×
07New Jersey~10K1.15×
08New York~20K1.12×
09New Mexico~2K1.11×
10Arizona~9K1.10×
11Virginia~10K1.09×
12Kentucky~5K1.09×
13Maryland~7K1.05×
14Pennsylvania~10K1.04×
15Illinois~10K1.04×
16Indiana~7K1.04×
17Washington~8K1.03×
18Oklahoma~4K1.01×
19Nevada~4K1.00×
20Idaho~2K1.00×
21Ohio~10K0.99×
22North Carolina~10K0.99×
23Missouri~6K0.98×
24South Carolina~6K0.97×
25Alaska<1K0.97×
26Oregon~4K0.96×
27Connecticut~4K0.96×
28Michigan~10K0.95×
29Kansas~3K0.94×
30Nebraska~2K0.94×
31South Dakota<1K0.94×
32Minnesota~5K0.93×
33Arkansas~3K0.92×
34Massachusetts~7K0.91×
35Florida~20K0.90×
36Colorado~6K0.90×
37Alabama~5K0.90×
38Louisiana~5K0.90×
39Iowa~3K0.90×
40Wisconsin~5K0.89×
41New Hampshire~1K0.89×
42Mississippi~3K0.88×
43West Virginia~2K0.88×
44North Dakota<1K0.88×
45Rhode Island~1K0.87×
46Tennessee~7K0.86×
47Delaware<1K0.86×
48Vermont<1K0.85×
49Maine~1K0.83×
50Montana<1K0.80×
Fig. 06

Affinity by region

Affinity by region — Rumi, United States
0.80×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rumi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rumi audience
#·InterestCategoryAffinity×
01Toulouse FCSports18.49×
02Robert RedfordMovies & TV3.71×
03PoliticoPolitics & Society3.25×
04Life extensionHealth3.08×
05Drudge ReportSports2.80×
06BohemianismFashion & Accessoires2.76×
07Paleolithic dietHealth2.73×
08InnovationBusiness & Career2.39×
09BestsellerLiterature2.39×
10Natural skin careBeauty & Wellness2.13×
11NostalgiaHome & Garden2.06×
12PhilanthropyArts & Culture2.02×
13GeneticsKids & Family1.93×
14ActivismPolitics & Society1.63×
15J. C. PenneyShopping1.61×
16TraditionPolitics & Society1.60×
17Nonprofit organizationPolitics & Society1.59×
18Trader Joe'sShopping1.55×
19TMZInternet & Social Media1.51×
20MeditationHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rumi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rumi audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
IndividualismJOY1.65×
TravellingTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rumi audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Family OrientationCONSERVATISM0.81×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rumi have in United States?

Rumi has an estimated audience of 428,706 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rumi fans?

65.6% of Rumi fans are female, 34.4% are male, with an average age of 37.3 years.

03

Which brands do Rumi fans like most?

Rumi fans show strongest brand affinity for Robert Redford (3.71×), Innovation (2.39×), and Nostalgia (2.06×) over the country average.

04

Where do Rumi fans live in United States?

Rumi fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Georgia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rumi fans also like?

Beyond Rumi itself, the audience over-indexes on Innovation (2.39×), Nostalgia (2.06×), Genetics (1.93×), and Nonprofit organization (1.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rumi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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