Sam Burns Audience in United States

Sam Burns has an estimated audience of 1,153,171 people in United States. 34.9% are female, 65.1% are male, average age 36.7. Top regions: Louisiana, Texas, California. Top brand affinities: Ryder Cup, PGA Tour, Houston Astros, Tiger Woods, Los Angeles Dodgers.

The average Sam Burns fan in United States is 36.7 years old, more male, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, California. Top brand affinities include Ryder Cup, PGA Tour, Houston Astros, with strongest over-indexing on Ryder Cup (28.19× the country average). Demographically, the Sam Burns audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Sam Burns fans

Demographic split for Sam Burns audience in United States
MetricValue
Female34.9%
Male65.1%
Average age36.7
Estimated audience size1,153,171

Audience persona

The typical Sam Burns fan in United States is more male, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Ryder Cup.

Top regions in United States

Top regions ranked by reach for Sam Burns in United States
RegionReachAffinity
Louisiana112,2857.55×
Texas82,6910.83×
California67,9640.54×
Florida67,2490.86×
New York45,2160.7×
North Carolina41,7811.2×
Illinois35,0370.91×
Ohio34,6660.98×
Georgia34,4650.97×
Pennsylvania32,6250.84×
Arizona31,2431.33×
Michigan27,6860.92×
Massachusetts26,6791.17×
Alabama25,1211.56×
Tennessee24,4381.06×
South Carolina22,6901.31×
Minnesota20,9451.27×
Virginia20,1240.72×
New Jersey20,0020.68×
Colorado19,9731.1×
Indiana16,6300.79×
Wisconsin15,9970.92×
Missouri14,1480.76×
Kentucky13,6710.95×
Connecticut11,9701.03×
Maryland11,7510.59×
Washington11,6410.5×
Mississippi11,6281.22×
Arkansas11,1661.18×
Oklahoma10,0280.78×
Iowa7,9230.83×
Oregon7,6100.58×
Kansas7,3350.81×
Nevada6,9180.62×
Utah6,8990.67×
Nebraska5,7811×
New Hampshire4,4200.97×
Maine3,5360.86×
Idaho3,5200.61×
Hawaii3,1130.63×
West Virginia3,0000.56×
Rhode Island2,9200.8×
New Mexico2,7480.48×
Washington, District of Columbia2,6690.77×
Montana2,5480.8×
North Dakota2,2130.93×
Alaska2,1900.89×
South Dakota2,1820.82×
Delaware1,9360.61×
Vermont1,9060.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sam Burns audience
BrandAffinityCategory
Ryder Cup28.19×Sports
PGA Tour9.57×Sports
Houston Astros11.85×Sports
Tiger Woods10.99×Sports
Los Angeles Dodgers5.59×Sports
Golf2.57×Sports
Boston Red Sox4.63×Sports
Los Angeles Lakers2.82×Sports
Golf Channel3.14×Sports
Toyota Supra7.57×Cars & Mobility
Boston Celtics3.26×Sports
New York Yankees2.92×Sports
The Open Championship3.63×Sports
Cleveland Cavaliers3.39×Sports
Family car4.67×Cars & Mobility
Scooby-Doo2.29×Movies & TV
FIFA World Cup1.69×Sports
Backstreet Boys8.42×Music & Radio
Tampa Bay Buccaneers3.22×Sports
Eyebrow2.74×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sam Burns audience
TraitClusterScore
Luxury OrientationPREMIUM1.63
Family OrientationCONSERVATISM1.57
Sports ActivityPOWER1.31
LGBTQ+ IdentityOPEN1.27
SustainabilityBALANCE1.21
Quality AwarenessPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Sam Burns
CountryShare
United States72.0%
Canada7.1%
United Kingdom6.8%

See Sam Burns audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Sam Burns have in United States?

Sam Burns has an estimated audience of 1,153,171 people in United States, concentrated in Louisiana and Texas.

What is the gender split and age of Sam Burns fans?

34.9% of Sam Burns fans are female, 65.1% are male, with an average age of 36.7 years.

Which brands do Sam Burns fans like most?

Sam Burns fans show strongest brand affinity for Ryder Cup (28.19×), PGA Tour (9.57×), and Houston Astros (11.85×) over the country average.

Where do Sam Burns fans live in United States?

Sam Burns fans in United States are most concentrated in Louisiana (reach 112,285), Texas (reach 82,691), and California (reach 67,964). These three regions account for the largest share of the active audience.

What other brands do Sam Burns fans also like?

Beyond Sam Burns itself, the audience over-indexes on PGA Tour (9.57×), Houston Astros (11.85×), Tiger Woods (10.99×), and Los Angeles Dodgers (5.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Burns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.