Rascasse Audience Intelligence

Sam Burns Audience in United States

A data profile of the people who buy, follow and care about Sam Burns in United States — modelled from more than twelve digital signal sources. Sam Burns has an estimated audience of 1,450,934 people in United States.

#37among Golf in United States#3689among Person in United States#1660in Sports

The average Sam Burns fan in United States is 36.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Louisiana, Florida.

Top brand affinities include Ryder Cup, Masters Tournament, PGA Tour, with strongest over-indexing on Ryder Cup (23.93× the country average).

Demographically, the Sam Burns audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sam Burns fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Ryder Cup.

Category: Sports · Type: Person · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sam Burns profile in United States.

Audience size
1.5M
in United States
Gender
34.5%♀
65.5% male
Age
36.7
average years
Country rank
#18206
Person in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sam Burns fans

34.5% are female, 65.5% are male, average age 36.7.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Sam Burns audience in United States
MetricValue
Female34.5%
Male65.5%
Average age36.7
Estimated audience size1,450,934
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Sam Burns audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

73.8%

of the worldwide Sam Burns audience comes from United States.

Worldwide audience distribution share by country for Sam Burns
CountryShare
United States73.8%
United Kingdom8.5%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sam Burns audience in United States is strongest.

Fig. 05

Top regions by affinity

Sam Burns fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~80K5.13×
02South Carolina~30K1.62×
03Alabama~20K1.33×
04Minnesota~20K1.28×
05North Carolina~40K1.22×
06Nebraska~7K1.20×
07Georgia~40K1.16×
08Massachusetts~30K1.14×
09Arkansas~10K1.13×
10Connecticut~10K1.10×
11South Dakota~3K1.10×
12Mississippi~10K1.09×
13Ohio~40K1.08×
14Tennessee~20K1.07×
15Iowa~10K1.05×
16New Hampshire~5K1.04×
17Wisconsin~20K1.02×
18Pennsylvania~40K1.01×
19North Dakota~2K1.00×
20Rhode Island~4K0.99×
21Montana~3K0.99×
22Florida~80K0.97×
23Missouri~20K0.97×
24Michigan~30K0.95×
25Arizona~20K0.95×
26Kansas~9K0.95×
27Vermont~2K0.95×
28Colorado~20K0.94×
29Kentucky~10K0.94×
30Illinois~40K0.93×
31Maine~4K0.91×
32Indiana~20K0.89×
33Oklahoma~10K0.88×
34Virginia~20K0.85×
35Idaho~5K0.84×
36Washington, District of Columbia~3K0.82×
37Utah~8K0.81×
38West Virginia~4K0.80×
39Texas~80K0.79×
40Delaware~2K0.78×
41New York~50K0.75×
42Alaska~2K0.75×
43New Jersey~20K0.73×
44Hawaii~4K0.73×
45Oregon~9K0.69×
46Maryland~10K0.65×
47Nevada~7K0.64×
48New Mexico~3K0.59×
49Washington~10K0.58×
50California~70K0.55×
Fig. 06

Affinity by region

Affinity by region — Sam Burns, United States
0.55×1.00×5.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sam Burns audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sam Burns audience
#·InterestCategoryAffinity×
01Ryder CupSports23.93×
02Masters TournamentSports13.22×
03Keegan BradleySports11.59×
04Tiger WoodsSports9.84×
05PGA TourSports9.15×
06Justin RoseSports8.10×
07Family carCars & Mobility5.78×
08The Tour ChampionshipSports4.98×
09High-net-worth individualBusiness & Career3.93×
10Rory McIlroySports3.92×
11US Open (tennis)Sports3.83×
12PGA ChampionshipSports3.41×
13The Open ChampionshipSports3.09×
14Dick's Sporting GoodsSports2.74×
15GolfSports2.37×
16Golf ChannelSports2.35×
17CyclingSports2.19×
18New York YankeesSports2.16×
19Anime conventionLiterature2.16×
20ESPNMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sam Burns audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sam Burns audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
Family OrientationCONSERVATISM1.82×
Luxury OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sam Burns audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
ExtroversionTHRILL0.77×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sam Burns have in United States?

Sam Burns has an estimated audience of 1,450,934 people in United States, concentrated in Texas and Louisiana.

02

What is the gender split and age of Sam Burns fans?

34.5% of Sam Burns fans are female, 65.5% are male, with an average age of 36.7 years.

03

Which brands do Sam Burns fans like most?

Sam Burns fans show strongest brand affinity for Ryder Cup (23.93×), Masters Tournament (13.22×), and PGA Tour (9.15×) over the country average.

04

Where do Sam Burns fans live in United States?

Sam Burns fans in United States are most concentrated in Texas (reach ~80K), Louisiana (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sam Burns fans also like?

Beyond Sam Burns itself, the audience over-indexes on Masters Tournament (13.22×), PGA Tour (9.15×), Tiger Woods (9.84×), and Golf (2.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See Sam Burns audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Burns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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