Sawdust Audience in United States

Sawdust logo

Sawdust has an estimated audience of 881,087 people in United States. 48.8% are female, 51.2% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Who Wants to Be a Millionaire?, Urban Outfitters, Unique Gifts, Israel, Hibachi.

The average Sawdust fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Who Wants to Be a Millionaire?, Urban Outfitters, Unique Gifts, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the Sawdust audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Video game

Demographics of Sawdust fans

Demographic split for Sawdust audience in United States
MetricValue
Female48.8%
Male51.2%
Average age43.2
Estimated audience size881,087

Audience persona

The typical Sawdust fan in United States is balanced, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Sawdust in United States
RegionReachAffinity
California180,3831.86×
Texas102,0121.35×
Florida69,5711.17×
New York60,3231.23×
Massachusetts37,5902.17×
Georgia33,5131.23×
Illinois31,2781.07×
North Carolina26,5601×
Pennsylvania26,1840.88×
Virginia25,6961.2×
Ohio25,4110.94×
New Jersey23,4651.05×
Washington23,2031.31×
Michigan21,8430.95×
Indiana20,6971.29×
Connecticut19,9252.25×
Tennessee16,5550.94×
Arizona16,2100.9×
Maryland15,9701.05×
Oregon14,0101.39×
Wisconsin12,5380.95×
Minnesota11,5860.92×
Colorado11,0890.8×
Missouri10,7020.75×
Alabama10,3650.84×
South Carolina10,1890.77×
Kentucky8,8190.8×
Louisiana8,7340.77×
Oklahoma8,6410.88×
Utah8,2761.05×
Nevada7,7850.91×
Mississippi6,8760.95×
Arkansas6,8720.95×
Iowa5,9550.82×
Kansas5,4300.78×
Idaho4,3060.97×
New Mexico3,7420.85×
Hawaii3,2190.85×
Rhode Island3,0651.09×
Maine2,9020.92×
Nebraska2,8620.65×
New Hampshire2,7560.79×
Washington, District of Columbia2,4510.93×
West Virginia2,3310.57×
Montana1,8520.76×
Delaware1,8060.74×
Vermont1,5861.03×
Alaska1,3150.7×
North Dakota1,2710.7×
South Dakota1,1310.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sawdust audience
BrandAffinityCategory
Who Wants to Be a Millionaire?20×Movies & TV
Urban Outfitters1.79×Shopping
Unique Gifts2.07×Shopping
Israel1.76×Travel & Leisure
Hibachi5.83×Food & Beverages
Fairy godmother5.5×Literature
Governor of Michigan5.45×Politics & Society
Historic site3.13×Arts & Culture
Vocal harmony3.2×Music & Radio
Cullinan Diamond11.89×
Goop3.61×Internet & Social Media
Jesse Plemons2.28×Movies & TV
Birthday Gifts2.05×Kids & Family
Throne of Glass4.44×Literature
JDSU1.82×Business & Career
Saving1.71×Business & Career
Hipster5.29×Politics & Society
Mathcore4.2×Music & Radio
Home staging2.73×Home & Garden
Cherish (group)5.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sawdust audience
TraitClusterScore
Quality AwarenessPREMIUM1.89
DIY MentalityTHRILL1.67
PatriotismCONSERVATISM1.58
Need for SecurityCONSERVATISM1.22
IndividualismJOY1.21
Design AffinityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Sawdust
CountryShare
United States40.7%
United Kingdom15.5%
Italy9.7%

See Sawdust audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Sawdust have in United States?

Sawdust has an estimated audience of 881,087 people in United States, concentrated in California and Texas.

What is the gender split and age of Sawdust fans?

48.8% of Sawdust fans are female, 51.2% are male, with an average age of 43.2 years.

Which brands do Sawdust fans like most?

Sawdust fans show strongest brand affinity for Who Wants to Be a Millionaire? (20×), Urban Outfitters (1.79×), and Unique Gifts (2.07×) over the country average.

Where do Sawdust fans live in United States?

Sawdust fans in United States are most concentrated in California (reach 180,383), Texas (reach 102,012), and Florida (reach 69,571). These three regions account for the largest share of the active audience.

What other brands do Sawdust fans also like?

Beyond Sawdust itself, the audience over-indexes on Urban Outfitters (1.79×), Unique Gifts (2.07×), Israel (1.76×), and Hibachi (5.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sawdust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.