Scary Stories to Tell in the Dark Audience in United States

Demographics of Scary Stories to Tell in the Dark fans

Audience persona

The typical Scary Stories to Tell in the Dark fan in United States is more female, around 28.2 years old, with strong Patriotism tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Scary Stories to Tell in the Dark audiences in other countries

• Scary Stories to Tell in the Dark — Germany
• Scary Stories to Tell in the Dark — United Kingdom
• Scary Stories to Tell in the Dark — France
• Scary Stories to Tell in the Dark — Italy
• Scary Stories to Tell in the Dark — Spain
• Scary Stories to Tell in the Dark — Brazil
• Scary Stories to Tell in the Dark — Japan
• Scary Stories to Tell in the Dark — South Korea
• Scary Stories to Tell in the Dark — India

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Frequently asked questions

How many fans does Scary Stories to Tell in the Dark have in United States?

Scary Stories to Tell in the Dark has an estimated audience of 1,170,143 people in United States, concentrated in California and Texas.

What is the gender split and age of Scary Stories to Tell in the Dark fans?

55.9% of Scary Stories to Tell in the Dark fans are female, 44.1% are male, with an average age of 28.2 years.

Which brands do Scary Stories to Tell in the Dark fans like most?

Scary Stories to Tell in the Dark fans show strongest brand affinity for Queens College, City University of New York (19.95×), Urban Outfitters (3.52×), and Combat sport (2.75×) over the country average.

Where do Scary Stories to Tell in the Dark fans live in United States?

Scary Stories to Tell in the Dark fans in United States are most concentrated in California (reach 146,603), Texas (reach 117,149), and Florida (reach 60,069). These three regions account for the largest share of the active audience.

What other brands do Scary Stories to Tell in the Dark fans also like?

Beyond Scary Stories to Tell in the Dark itself, the audience over-indexes on Urban Outfitters (3.52×), Combat sport (2.75×), Grinch (3.85×), and Nationality (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scary Stories to Tell in the Dark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.